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| Company type | Subsidiary ofPepsiCo |
|---|---|
| Founded | 1943; 83 years ago (1943) |
| Headquarters | Mexico City,Mexico |
| Products | Snack food |
| Parent | PepsiCo |
| Footnotes / references Slogan:A que no puedes comer sólo una, Te quiere ver sonreír, La vida necesita sabor and 75 Años en las Manos de México. (current) | |
Sabritas, S. de R.L. de C.V. is a Mexican snack company owned byPepsiCo. They are best known for manufacturingpotato chips. Sabritas is the Mexican name ofLay's, similar to Margaritas inColombia orWalkers in theUnited Kingdom andIreland.
| Oscar | |
|---|---|
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| In-universe information | |
| Full name | Willie |
| Species | Smiley face |
| Gender | Male |
Sabritas was founded in 1943 by Pedro Antonio Marcos Noriega as Golosinas y Productos Selectos inMexico City.[1] It produced and sold potato chips, corn chips and snacks, and relied on a small distribution network which was mostly bicycle-based. The name is aportmanteau of Sabrosas y Fritas, which means Tasty and Fried (or Fried ones) in Spanish.
In 1966, a year afterFrito-Lay andPepsi-Cola Company merged to form Pepsico, Sabritas was bought out. It started modernizing its processes and expanding its retail channel.
In 2000, Sabritas made taco shells that inadvertently containedStarlink, agenetically modified corn that was not approved for human consumption. The contaminated flour was supplied by amill in Texas. The shells were made on behalf ofKraft, which distributed them in Taco Bell-branded packages to supermarkets; Kraftrecalled the taco shells when the Starlink was detected byFriends of the Earth.[2]
Lays is the brand under which Pepsico brands theFrito-Lay products in Mexico, such asCheetos,Fritos,Doritos andRuffles. It is also the namesake for its own line of potato chips. Frito-Lay also sells variations of its products under the Lays brand in the United States. Some seasons, every bag of Sabritas contains non-wrapped plastic andTazos. Tazos are known as POGS in the U.S. It also has several local products such as Crujitos, Poffets, Rancheritos and Sabritones.Sabritas controls around 80% of the Mexican snacks market, while the company's main competitor,Grupo Bimbo'sBarcel has 12% of it.[citation needed]
In 1982, in the middle of theLatin American debt crisis it created Sonric's as a way to expand its product line with candies and as a response to lowered demand because of the contraction of economic power.
The brand is known because of its mascot, a wizard (known as El Maguito Sonrics) and it is popular among kids.[3]
The brand was so successful that it later expanded to other markets that did not fit well in Sonric's' such as dry powder mixes and flavored water, so it was decided to create Alegro Internacional, a new division of Pepsico to fit these.
Sabritas homepageArchived 2007-08-26 at theWayback Machine (in Spanish)
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