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| Country | Ukraine |
|---|---|
| Headquarters | Kyiv, Ukraine |
| Programming | |
| Picture format | 1080i (HDTV) (downscaled to576i forSDTV) |
| Ownership | |
| Owner | Starlight Media Group 50% Modern Times Group |
| Key people | Volodymyr Borodyanskyi, Oleksiy Mustafin[1] |
| History | |
| Launched | 23 June 1997 |
| Links | |
| Website | www.stb.ua |
| Availability | |
| Terrestrial | |
| Zeonbud | MX-1 (6) |
STB (Ukrainian:СТБ) is aUkrainian commercial television network. Today, the coverage area of the network is 85% of Ukraine's territory. It is broadcast in allOblast administrative centers and all Ukrainian cities with a population greater than 50,000. It occupies the 1st place in the list of the leading TV networks in Ukraine.[citation needed]
The channel is a part ofStarlight Media broadcasting group, created byVictor Pinchuk.[2]

The founders of the networks were Ukrainian and American companies: International Media Center, Shachar Enterprises, Inc., Internews Netouron K. The STB was launched on 2 June 1997. Since 1997, STB was controlled by Volodymyr Sivkovych, a Ukrainian businessman and politician. He was the one, who decided to create theTV channel. Since September 1996, the crew of STB broadcast news under the titleVikna (Ukrainian:Вікна, "Windows") on the frequency ofUT-2.
In 1999, STB fell under the influence of companies of the RussianLukoil Group through its Norcross Corporation because of pro Russia proKremlin proPutinLeonid Kuchma's support for aggressive actions taken against STB management's independent position in early 1999 resulting inOleksiy Fedun, who made STB into a very pro Kuchma platform, becoming the executive president of the network on 6 September 1999.[3][4]
In 2000, the popularity of the channel rose. The most popular programs areVikna. News.,Vikna. Business.,Vikna. Capital-city.,Vikna. Crimes.,Vikna. Sport. andVikna. Midnight. STB becomes an info-channel.
In 2000,Vikna was registered as atrademark of STB. In 2001 STB became a registered trademark. STB became the first Ukrainian television network that got a domain name and website –stb.ua.
In 2002, the administration of STB changes its brand as an info-channel. There are more entertaining programs on air, such as, National Striptise Championship of Ukraine,reality-showsThe House andStarving, and the scandaloustalk showRestricted Zone. The popularity of STB falls. Lukoil tries to sell STB.
In 2004, STB becomes the property of one of Leonid Kuchma son in lawViktor Pinchuk'sStarLightMedia Group.
Through 1997 to 2010, many famous television personalities have worked at STB. The most popular of them areGeorgiy Gongadze,Myroslava Gongadze, Yurii Horban,Oleksii Mustafin, Kateryna Nesterenko,Osman Pashayev,Tetyana Ramus,Roman Skrypin, Ihor Tatarchuk, Iryna Vannikova,Kateryna Mykytiuk, Mykola Veresen,Alena Vinnytska and Natalka Yakymovych.
Since 2005 the programs of STB were changed. The group of news programs calledWindows got a better look (They began to look very close toBBC News). New popular shows were introduced. Thanks to the format change, STB entered the top 5 Ukrainian channels by share in 2006, and in 2007 it became the 3rd largest Ukrainian channel by audience share (appr. 8% for 18+ audiences).STB's most popular programs are "Paralelnyi Svit" (Parallel World) and "Bytva Ekstrasensiv" (Psychic Challenge). In 2008 STB launched the "Tantsuyut Vsi" (So You Think You Can Dance) talent show. In May 2009 STB started the "Ukraina maye Talant" ("Ukraine's Got Talent") show, similar toITV'sBritain's Got Talent.
Related to theannexation of Crimea by the Russian Federation STB broadcasts inSevastopol ended on 9 March 2014, 14:30 o'clock East European time.[5]
Is one of a few Ukrainian TV channels, which use particular rules of Kharkiv orthography in some TV programs. That causes both compliments and critics from the society.[9]
But, according to monitoring data made by "Boycott Russian Films" campaign activists on 27 September 2014, there was approximately 54% ofRussian language content on the channel.[10]