 | |
| Company type | Private (since 2021); partiallystate-owned Public (2000–21) |
|---|---|
| Nasdaq: SINA (2000–21) | |
| Industry | IT, telecom, manufacturing |
| Founded | November 30, 1998; 26 years ago (1998-11-30) |
| Founder |
|
| Headquarters | |
Key people | Charles Chao(Chairman, CEO)[1][2][3][4] |
| Products | Sina Weibo, Portal, Sina Mobile |
| Parent | China Internet Investment Fund |
| Website | www |
Sina Corporation (Chinese:新浪; pinyin:Xīn Làng;lit. 'new wave') is a Chinese technology company. Sina operates four major business lines:Sina Weibo, Sina Mobile, Sina Online, and Sinanet. Sina has over 100 million registered users worldwide. Sina was recognized bySouthern Weekend as the "China's Media of the Year" in 2003.
Sina ownsSina Weibo, aTwitter-likemicroblogsocial network, which has 56.5 percent of the Chinese microblogging market based on active users and 86.6 percent based on browsing time over Chinese competitors such asTencent andBaidu. The social networking service has more than 500 million users[5] and millions of posts per day, making it the largestChinese-language mobile portal.
The company was founded inBeijing in 1998, and its global financial headquarters have been based inShanghai since October 1, 2001.
Sina App Engine (SAE) is the earliest and largestPaaS platform forcloud computing in China. It is run by SAE Department, which was founded in 2009. SAE is dedicated in providing stable, effective web deployment and hosting service for those corporations, organizations and independent developers. Now more than 300,000 developers in China are using SAE.[citation needed]
It mainly caters to the Chinese population around the globe, Sina stated that it has about 94.8 million registered users[citation needed] and more than 10 million active users engaged in their fee-based services (10,000 of whom areoverseas Chinese in North America).[citation needed] It provides different services around the world, for example there are 13 access points within Greater China, and subsidiary tailored pages for overseas Chinese, which include Sina US, Sina Japan, Sina Korea, Sina Australia, Sina Europe and Sina Germany. Along with Sina Mobile, Sina Online, and Sina Edalat, it is one of the four major business lines of Sina Corporation.
The domainsina.com.cn attracted at least 3.3 million visitors[6] annually by 2008 according to aCompete.com survey.
Sina Corp also ownsSina Weibo, a Chinesemicroblogging site, similar to Sina Edalat, launched in August 2009. According to Sina Corp the microblogging site has more than 200 million users and millions of posts per day and is adding 20 million new users per month. The company also said it now has more than 60,000 verified accounts, consisting of celebrities, sports stars and other VIPs. The top 100 users now have over 180 million followers. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China are currently using Sina Weibo.
More recently, Sina also released a "lite-blogging service" similar to Tumblr, called Sina Qing,[7] as well as a location-based service, WeiLingDi.[8] Edalat.
In a survey conducted by Gallup (China) Research Ltd in April 2003, Sina was the most popular company in China, and was estimated to have three-billion-page data volumes every day. Also, it was awarded the "China's Media of the Year" in 2003 bySouthern Weekend.[9] The company claims that it is adding 20 million new users per month. The top 100 users now have over 180 million unique followers combined.[citation needed]
In November 1998, SRSNet (Stone Rich Sight Information Technology Ltd), the most visited internet portal site in China, established byWang Zhidong [zh] andWang Yan in 1996, merged with Sinanet, a web site for American Chinese community, created in California by Hurst Lin,Ben Tsiang [zh], and Jack Hong in 1995. The merging of the two largest Chinese websites formed into the later Sina. Since then, the service had been extended acrossthe straits andNorth America, before it extended toHong Kong in July 1999.[10]
After the merger, Sina maintained its dominant position as the most visited portal site inMainland China over its major rivalsSohu andNetEase,[10] two other web-based companies in China, especially through its fast, continuous, and comprehensive online news services covering a vast range of worldwide events, such as theUnited States bombing of the Chinese embassy in Belgrade in 1999.[11][10]
Sina was the first to be approved for listing on theNasdaqstock market on 13 April 2000, through avariable interest entity (VIE) based in theCayman Islands, followed by NetEase and Sohu in June and July respectively. It succeeded in raising US$68,000,000 before Nasdaq plummeted in May 2000. In July 2000, Sina was the official website for online coverage of the2000 Summer Olympics in Sydney as selected by the government and the Chinese Olympic committee.[12][10]
TheCyberspace Administration of China reprimanded Sina in 2015, accusing the online portal of having "distorted news facts, violated morality and engaged in media hype."[13] On 16 April 2018, the CAC launched an investigation into the news portal for alleged inclinations to factual errors and failure to curtail vulgar and explicit content.[14][10]
In August 2019, Sina's game studio,Sina Games, was sued byBlizzard Entertainment on a claim that their gameGlorious Saga is a blatant rip-off of the long-runningWarcraft games and related products.[15][16][17][10]
Sina cooperates with other web-based companies such asPeople,Nanfang Daily, Lifeweek andXinhuanet, etc. Apart from the media partners, its clients includeMicrosoft,Dell,IBM,Motorola, andKodak. Recently Sina started developing its business in the field of wireless internet, in the meantime collaborating withChina Mobile,China Telecom,Ericsson.
On January 13, 2004, Sina and Yahoo started to jointly provide online auction services in China;[19] in response to this,EachNet (Chinese:易趣網), which cooperates witheBay, lowered its registration fee in early February 2004 in order to keep its market share.[20]
Sina also sponsors the annualChinICT conference held at theTsinghua Science Park.
Recently, Sina has begun collaborating withQihoo 360 on internet security. Through this collaboration, Qihoo 360 intend to provide Sina Weibo tech support in order to protect Weibo from hackers and viruses. As of April 24, 2012, an official statement has not yet been made announcing the collaboration.[21]
Sina provides Internet services to the Chinese population around the world. In every localized website, there are over thirty integrated channels, including news,sports, technology information, finance, advertising services, entertainment, fashion, and travel.
Sina is a multiple-service provider, its major services areSMS,eMail,Search, Games, Match, Entertainment,Sina Sports, Sina Blog, and Sina Microblogging. Sina Blog (中文: 新浪博客) is theblog service of Sina, which features the blogs of celebrities, including the most popular blog in the world, the one ofXu Jinglei.[22]Sina Weibo is an equivalent toTencent Weibo. Many celebrities from mainland China, Taiwan and also Hong Kong use Sina's Microblog as a platform to reach out to their fans and supporters. Some famous users on Sina's Microblog include Taiwanese hostsDee Shu andKevin Tsai, with more than ten million followers on their microblogs each.
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To provide tailored internet services for local people, Sina has been conducting quantitative and qualitative marketing researches, includingdemographic research, psychograph, etc., on target audience in specific regions. Internationalized services have a common layout which consists of sections like news, information, infotainment and email services with localized content.[citation needed]
Localization involves politicalcensorship. As with all internet content providers operating within mainland China, the web pages which are geared toward mainland China audiences have internet censors controlling the discussion for sensitive political content. In addition, the news from sina comes from local newspapers, which in the case of mainland China are themselves subject to censorship by the government. This censorship does not extend to pages and forums which are not intended for audiences within mainland China.[citation needed]
According to the company's published information, Sina.comXpressTM and Sina.comPlusTM are Sina.com's two main exclusive technologies, which bring ease-of-use benefits and enable the audience ofBig 5 (traditional Chinese character), andGB (simplified Chinese characters) to view the webpages sourced from around the Chinese communities of the world.[citation needed]
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