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| Company type | Private |
|---|---|
| Industry | Motorsport clothing Cycling clothing |
| Founded | 1960; 65 years ago (1960),Maser |
| Founder | Dino Signori |
| Headquarters | , |
Area served | Worldwide |
| Website | www.sidi.com |
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SIDI (stylized asSiDI) is an Italian company founded in 1960 by its current presidentDino Signori. The company takes its name from his initials. It specializes primarily in protective and technicalfootwear for diverse forms ofcycling andmotorcycling.
SIDI is one of the most well known brands of cycling shoes. Its non-MTB shoes have been used by many famous professional cyclists to win many important races, including world championships. Originally, shoes were made with leather uppers and leather soles. Sidi was one of the first, if not the first cycling shoe company to offer adjustable position cleats. Previous cleats needed to be mounted with tacks by a cobbler or the owner. The first Sidi shoe in 1973 was called the Sidi Titanium, and featured a large rectangular titanium plate that covered the area of the sole in contact with the pedal surface. Since the late 1970s plastics and other man-made materials, includingLorica andcarbon fibre have been used (in models such as Sidi Ergo 1 and Sidi Ergo 2).
Traditionally the shape of the shoes suited feet with a less broad toe area although there is now a "mega" size which is wider. SIDI also produces some other cycling clothing, such as socks.
SIDI sponsors many well knownMotoGP riders such asAlex Barros,Anthony West,Chris Vermeulen,Colin Edwards,Loris Capirossi andLukas Pesek.[1]
In December 2022, it was announced SIDI had been acquired by theMilan-based investment holding company, Italmobiliare S.p.A.[2]
