Throughout his career, he played for ten teams in five countries. After gaining international recognition withPorto he switched to Italy, where he appeared for three clubs, winning domestic and European honours atLazio. He amassedPrimeira Liga totals of 97 games and 13 goals over four seasons, adding 136 matches and 13 goals inSerie A. Having won 56caps forPortugal, he represented the nation atEuro 2000 and the2002 World Cup, reaching the semi-finals of the former.
In 2012, Conceição started working as a manager, leading five teams in his nation's top flight andNantes inLigue 1. He set the record for most games as manager of Porto, winning 11 honours including three league titles andthe double in2019–20 and2021–22. After leaving in June 2024, he joinedAC Milan in December that year, being dismissed six months later.
Conceição's father died in a motorbike accident when he was 16, the day after he joinedPorto's academy. His mother, who was already wheelchair-bound due to health problems, died two years after the former's death, and his younger brother also died when Conceição was still a teenager, an event he later described as "the most difficult moment" of his life. "I thought about quitting football (...) I felt lost at the time."[5][6][7][4]
Returned to Porto, Conceição's runs down the right flank, combined with a good scoring record, helped them to back-to-back national championships and aTaça de Portugal triumph.[8]
In July 2000, Conceição andMatías Almeyda transferred toParma along with £16 million as part of a £40 million package deal that sawHernán Crespo join Lazio.[15] In his only season with theDucati, he scored the opening goal on his debut, a 2–0 away defeat of Macedonia'sPobeda on 14 September in thefirst round of theUEFA Cup.[16] His side reached thecup final, which they lost toFiorentina 2–1 on aggregate with his campaign ending through injury in the first leg; he was subsequently linked toManchester United, Juventus andMilan.[17]
Before2001–02, Conceição was used in exchange for the transfer ofSébastien Frey, which saw him go to Inter with 10 billionlire (£3.1 million) while the Frenchgoalkeeper went in the other direction.[18] After two seasons and a good number of starts, he left by mutual agreement and re-joined Lazio, leaving for former club Porto towards the end of2003–04, again by mutual consent,[19][20] and adding his third Portuguese national championship.[21] He was ineligible for theirUEFA Champions League triumph having already represented Lazio inthat year's competition,[20] but scored his only goal of his second spell from thepenalty spot on his debut on 21 January in a 4–0 win at theEstádio das Antas in the last 16 of thenational cup,[22] eventually losing the final toBenfica.[23]
In summer 2004, Conceição signed for Belgium'sStandard Liège on a one-year deal.[24] He won theBelgian Golden Shoe for best player of the year in hisfirst season.[25] However, in March 2006, he was banned for three years – the first 4.5 months of the ban taking effect immediately and the rest suspended[26]– depending on good behaviour, for spitting on an opposing player and assaulting a referee.[27]
After the 2006–07 campaign, Conceição failed to win any silverware with Standard, finishing runner-up in2005–06'sleague and losing the2007 final of theBelgian Cup. He decided to move toKuwait andQadsia on an annual salary of €1.1 million[28] but, quickly unsettled, left.
In January 2008, after failed deals in Portugal, Conceição agreed to joinPAOK in Greece, signing an 18-month contract.[29] His unlikely signing was largely attributed to clubdirector of footballZisis Vryzas, and the presence of Portuguese managerFernando Santos on the bench; though he initially struggled even to return to proper fitness levels, he was instantly given the number No. 7 shirt, once worn by legendary former player (and also chairman)Theodoros Zagorakis.
Conceição was promoted toteam captain in2008–09.[30] Along with compatriotVieirinha, he was a regular on the team's wings and gradually became a fan favourite for his leadership and his devotion to the club; at the beginning ofthe following campaign, however, he was regularly troubled by knee injuries for the most part of October, managing only a few appearances.
Early in his international career, Conceição was not known for his scoring prowess but, atUEFA Euro 2000, Portugal reached the semi-finals with a major contribution from him: in the third and final match of the group stage, against defending championsGermany inRotterdam, he netted ahat-trick for all of the game's goals;[33] the national side had guaranteed first place in the first two rounds, so it played mostly with substitutes, but he cemented his place in the starting XI for the rest of the tournament and subsequent call-ups.
On 13 October 2009, Conceição announced his decision to retire as a professional footballer, and to continue working at PAOK as technical director,[36][37] accepting Vryzas' proposal for the seat left vacant when he assumed presidency early on. On 30 May 2010, a few weeks after Santos' resignation asmanager, he left theThessaloniki club[38] and rejoined another former team, as part ofStandard Liège's coaching staff led byDominique D'Onofrio.[39]
Conceição began his managerial career on 1 January 2012, replacingDaúto Faquirá at the helm ofOlhanense in thePrimeira Liga.[40] His debut for the 10th-placed team was a 2–1 loss atMarítimo a week later,[41] and they finishedthe season two positions higher.[42]
Conceição was reported to have left theAlgarve on 9 August 2012, following disputes with the board,[43] but days later he appeared with president Isidoro Sousa to say that it was not the case.[44] He resigned early in the new year and took legal action against the club for delayed wages by requesting their bankruptcy.[45][46]
On 8 April 2013, Conceição was hired as manager of his hometown team Académica, less than 24 hours after the club dismissedPedro Emanuel from the job.[47] They stood at 13th place when he joined, and his main goal was to avoidrelegation.[47]
Conceição left at the end of the2013–14 campaign,[48] after leading the side to eighth place.[49]
Conceição signed a two-year contract withBraga on 26 May 2014;[50] the team had just finished the campaign one place below Académica with the same number of points, resulting in the first time in ten years that the club was out of European competitions.[49] He led them to afourth-place finish and thefinal of the domestic cup.[51] After the semi-final victory atRio Ave's ground, he made the 24-mile journey home fromVila do Conde on foot as part of a bet made with his players.[52] The decisive match was lost to Sporting in apenalty shootout, despite leading 2–0 at half time.[53]
Following this defeat, president António Salvador released an official statement that angered Conceição, resulting in a "violent discussion" between the two and leading to the latter's sacking.[54][55]
On 22 September 2015, Conceição resurfaced with his fourth management position in the Portuguese top-flight, atVitória de Guimarães.[56] On 17 January 2016, he led the side to their first home win against Porto (1–0) in 14 years.[57] He left at the end ofthe season by mutual consent, after a 10th place in the championship left them out of European competitions.[58][59]
In February 2017, Conceição was linked to the vacant managerial position at strugglingPremier League title holdersLeicester City, but Nantes chairmanWaldemar Kita insisted he would see out his two-year contract.[64] It was announced on 6 June that he had quit his position and accepted a proposal from Porto,[65] citing personal reasons, including the possibility to live close to his family in Portugal.[66]
In June 2017, after cutting ties with Nantes, Conceição replaced former teammateNuno Espírito Santo at the helm of former side Porto.[67] He was officially presented on the 8th, signing a two-year deal,[68] and won 4–0 at home toEstoril on his debut on 9 August.[69] In hisfirst season, he led the club to the national championship after a five-year wait,[70] and his contract was extended by another year.[71] Theyreached the quarter-finals in the subsequent Champions League, where they were ousted by eventual winnersLiverpool.[72]
On 1 March 2019, Conceição signed another deal until 2021.[73] They regained their title in2019–20 with two games to spare, after Benfica's form worsened at the end of the campaign.[74] Two weeks later, his team beat that opponent in thecup final to secure the double.[75] The team againreached the last-eight in the Champions League, being defeated 2–1 on aggregate byChelsea.[76]
Conceição renewed his contract for three more years on 4 June 2021, until June 2024.[77] The following 16 April, a 7–0 home rout ofPortimonense equalled Milan andOlympiacos' record of 58 league matches without losing.[78] Histhird league title was sealed on 7 May, with a last-minute winner byZaidu Sanusi at Benfica,[79] and 15 days later a 3–1 defeat ofTondela decided thedomestic cup final.[80]
On 28 January 2023, Conceição won the firstTaça da Liga in Porto's history with a 2–0 victory over Sporting inLeiria, his third such final.[81] He managed his 323rd game for the team on 8 May, a 1–0 win atArouca with which he surpassedJosé Maria Pedroto's club record.[82] On 4 June, his team won the2023 Taça de Portugal final 2–0 against Braga, making him the first manager to win that honour three times with Porto; his ten trophies made him the second most successful in Portuguese football, afterJorge Jesus' 12.[83]
On 25 April 2024, with weeks of his contract remaining, Conceição signed a new deal to last until 2028; the news came before presidential elections at the club.[84] A month later, hewon the Portuguese Cup with a 2–1 defeat of Sporting, becoming the third manager to lift the trophy four times; unlikeOtto Glória and Pedroto, he won all of his with the same side.[85] Shortly after, however, he announced his decision to leave on 30 June.[86]
On 30 December 2024, Conceição returned to the Italian top tier with AC Milan;[87] he replaced his compatriotPaulo Fonseca, who had been dismissed the day before.[88] On his debut four days later, he oversaw a 2–1 win over Juventus in thesemi-finals of the Italian Supercup.[89] In the final on 6 January, in which theRossoneri started no national players for the first time in the history of theDerby della Madonnina, having done likewise in the previous match,[90] his team came from behind 2–0 to beat Inter 3–2 and claim the title,[91] and he became in the process their fastest manager to do so by breakingVincenzo Montella's 2016 record of 18 games.[92]
A talented player, Conceição was mainly known for his speed, strength, and ability to cover the flank and get forward, also possessing gooddribbling skills,crossing ability, and a fairly accurate shot. A versatile and hard-workingmidfielder, although he was usually deployed as a right winger, he was also capable of playing in aholding role.[97][98][99][100]
During his tenure at Porto, Conceição developed a reputation for an attractive style of play based on keeping possession. He was also not afraid to make bold tactical decisions, including starting players who were more suitable to his system rather than being technically gifted.[101]
Conceição often utilised a4–3–2–1 formation, and his players usually embodied a fast and aggressive mentality. He occasionally deployed a 4–4–2 formation;[101]Fabio Capello commented on this approach saying: 'As a coach he has done very, very well at Porto, demonstrating great tactical and attacking attention. His teams are solid and balanced, we saw it in the Champions League. He’s a coach capable of working with both important players and prospective players: he brings out the best in everyone. He is used to building and doing it with a winning mentality. He made this with the philosophy of Porto, where historically value is created by winning.'[101]
Conceição helped ten families who were struggling financially during theCOVID-19 pandemic, with the intent of providing "a grocery store in every home".[106] During an interview toRTP1 in December 2020, he stated that his hero wasGod and he was a devoutCatholic.[107]
^"Δήλωση του Sergio Conceicao" [Sergio Conceicao statement] (in Greek). PAOK FC. 13 October 2009. Archived fromthe original on 12 September 2012. Retrieved13 November 2009.
^Moura, Alexandre (15 January 2012)."Algarvios não vencem há sete jogos" [Algarveans have not won in seven games].O Jogo (in Portuguese). Retrieved29 January 2023.
^Vieira, Miguel Pedro (29 May 2015)."Uma família de craques" [A family of stars].Record (in Portuguese). Archived fromthe original on 29 May 2015. Retrieved1 June 2015.