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Rusty Australia

From Wikipedia, the free encyclopedia
Surf Brand
Rusty
Founded1985; 40 years ago (1985) inSan Diego
FounderRusty Preisendorfer
Headquarters,
ProductsSurfing equipment and surfwear
OwnerVegas Enterprises Pty Ltd.[1]
Websiterusty.com.au

Rusty is an Australian surfboard and surfwear brand formed in 1985 by Rusty Preisendorfer.[2][3] It also operates in the US under the name Rusty Surfboards.

Notably, Rusty has worked with professional surfers such asJosh Kerr,[4]Jamie O'Brien,C. J. Hobgood, Wade Carmichael,[5] Liam "Letty" Mortensen,[6] and Jacob "Zeke" Szekely.[7]

History

[edit]

Rusty began as Rusty Surfboards, aSan Diego–based surfboard company founded by surfboard maker Rusty Preisendorfer in 1985.[8][9][10][11] Before starting Rusty Surfboards, Preisendorfer had worked for Canyon Surfboards in San Diego.[12][13] In 1985, Preisendorfer also collaborated with local surfboard maker Mick Button on a series of surfboards.[14]

Professional surferC.J. Hobgood became world champion in 2001, becoming the first athlete sponsored by Rusty Surfboards to become world champion.[15][16] Rusty Australia was then renamed to just Rusty in 2006.[8][9]

In 2014, Rusty andBillabong teamed up to make a line of surfboards that are replicas of the board used byMark "Occy" Occhilupo in 1984.[17][18][19]

Rusty released the surf filmTUFF (2015), which starred Noa Deane,Josh Kerr, and Dylan Goodale.[20][21]

Surfer magazine released features on Rusty Surfboards' Chupacabra, SD, and Blackbird surfboard models in 2018, featuring designer Clint Presidendorfer.[22][23][24]

In 2020, the Rusty Boardhouse surf shop inLa Jolla, California, closed down.[11] During the2020 Australian bushfire season, Rusty also made a bushfire relief T-shirt design whose proceeds went to theAustralian Red Cross andWIRES Wildlife Rescue's relief efforts.[25]

Surfboards and clothing

[edit]

Rusty has released a variety of surfboard types such as fish, shortboard, longboard, and hybrid surfboards.[26] Its surfboard models include the Rusty Keg,[27] the Rusty Blade,[28] and the Dwart.[29][30]

Rusty also makes clothing such as shirts,[31]boardshorts,[32]sandals,[33] andswimwear.[34] Rusty also introduced shark deterrent patterns to its surfboards in 2017.[35][36][37]

See also

[edit]

References

[edit]
  1. ^"Vegas Enterprises".
  2. ^"Rusty Australia | Shop Ethical! company profile".guide.ethical.org.au.
  3. ^"Saba Button, the girl who is never alone".PerthNow. April 7, 2011.
  4. ^"Josh Kerr Parts Ways With Long-time Sponsor, Rusty". December 19, 2016.
  5. ^"RUSTY WELCOME WADE CARMICHAEL". December 11, 2019.
  6. ^"This Former Local Avalon Shop Rat Is One Of Australia's Shiniest New Toys!". July 1, 2020.
  7. ^"Jacob Szekely: Not As Bad As He Seems". May 30, 2021.
  8. ^ab"Rusty sells trademarks". August 11, 2006.
  9. ^ab"Founder of the Rusty Brand Sheds Surf Wear for Surfboards".Los Angeles Times. August 8, 2006.
  10. ^"Surf brand to catch new US wave".The West Australian. January 27, 2016.
  11. ^ab"Rusty Boardhouse La Jolla Closes". May 25, 2020.
  12. ^"Rusty Preisendorfer to be honored at The Boardroom". July 29, 2014.
  13. ^"The Rusty Preisendorfer story is a San Diego story | San Diego Reader".www.sandiegoreader.com.
  14. ^"Vegas Enterprises".Business News.
  15. ^"Clifton "CJ" Hobgood "2016 Surf Champion" Surfing Walk of Fame". September 29, 2017.
  16. ^"Wet 'n Wild -- Rockin' Fig".Daily Pilot. January 31, 2002.
  17. ^"Rusty & Billabong replicate Occy's magic board".Surfersvillage.com.
  18. ^"The Stuff of Legend: The Occy 84 | Journal | Surfdome".www.surfdome.com.au.
  19. ^"Holy Trinity: Occy, Rusty and Billabong". September 29, 2016.
  20. ^"Watch Rusty's new film: TUFF – Starring Noa Deane with Josh Kerr and Dylan Goodale".What Youth.
  21. ^"This is TUFF". September 2, 2015.
  22. ^"Rusty's Chupacabra: A Lively Board for Less Than Thrilling Conditions". June 6, 2018.
  23. ^"Check Out Rusty's Extremely Versatile and High Performance Summer Surfboard". July 12, 2018.
  24. ^"Rusty's "Blackbird," a Big Open Ocean Swell Chasing Step-up". September 14, 2018.
  25. ^"If There's One Positive Thing About These Fires, It's Seeing Everyone In The Surf Industry Do Their Part To Help". January 10, 2020.
  26. ^"Rusty Surfboards Review | Epic Boards or Rip Off? [2021]". July 2, 2020.
  27. ^"Joyride Board Test: The Rusty 'Keg'". July 16, 2021.
  28. ^"Joyride: The Rusty Blade Surfboard Test". June 3, 2019.
  29. ^"Surfboard of the Week: The DWART from Rusty". April 11, 2013.
  30. ^"Surfboard Reviews - The Rusty Dwart". October 23, 2012.
  31. ^"Rusty's Been Rad Since Forever and Their New Collection is No Exception". 11 December 2020.
  32. ^"Boardshort Spotlight: Rusty".Surfline. August 7, 2019.
  33. ^"Rusty Women's Sandals - Shoes | Stylicy Australia".Stylicy.
  34. ^Florsheim, Lane (May 4, 2019)."Gemma Ward Wishes Fast Fashion Was Less Prevalent".Wall Street Journal – via www.wsj.com.
  35. ^Scheinbaum, Chase (17 January 2017)."Rusty Will Put Shark Deterrent Patterns on Its Boards Sold Down Under".The Inertia.
  36. ^"Rusty Wants to Bring an Anti-Shark Surfboard to the Market".www.ispo.com.
  37. ^"Rusty Surfboards to put shark deterrent zebra patterns on boards in Australia". January 18, 2017.

External links

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