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| Type | Vodka |
|---|---|
| Manufacturer | Russian Standard |
| Origin | Russia / Italy |
| Introduced | 1998 byRoustam Tariko |
| Alcohol by volume | 40% |
| Proof (US) | 80 |
| Related products | List of vodkas |
| Website | www |
Russian Standard (Russian:Ру́сский Станда́рт,romanized:Rússky Standárt,IPA:[ˈrusːkʲɪjstɐnˈdart]) is a majorRussian company producing thevodka brand of the same name. The brand was founded byRoustam Tariko in 1998.
The brand was introduced as the "Russian Standard" vodka in 1998 by theRussian Standard company ofRoustam Tariko.
Two years after a successful Russian market launch, international expansion was started. This was accompanied by the launch ofRussian Standard Platinum product in 2001 and the luxury brandImperia in 2004.[1] The original product was re-christenedOriginal.
In 2006, a newdistillery with four million cases/yr capacity was opened inSaint Petersburg.[2]
In response to the2022 Russian invasion of Ukraine, the company was hit by several retail boycotts on Russian-branded vodka. Some legislations also adopted boycott policies. On 26 February 2022,Ohio governorMike DeWine announced that he had directed theOhio Department of Commerce to "cease both the purchase & sale of all vodka made by Russian Standard".[3][4] On 11 March, U.S. president Joe Biden issued an executive order blocking U.S. imports of key Russian products, including vodka, and banning exports of high-end goods to Russia.[citation needed] In theUnited Kingdom, the supermarket chainsSainsbury's,Morrisons,Co-op Food andAldi removed Russian Standard vodka from their shelves.[5]
Due to sanctions, Russian Standard Vodka has been spotted with a made inItaly label. It has also been rebranded as "The Standard".[6][7] Such bottles have been reported to appear within many of theEuropean Union nations, with some citing they simply removed the Russian language while still using Russian Standard from the bottles and keeping the "Made in Italy" label (due to European Union rules). The originalRussian version is still made inSaint Petersburg.
In a 2006 overview of Russian premium vodkas forVanity Fair, the "Imperia" product stood alone with a top A+ grade.[8]
Production of the Russian Standard Original is based on a four-step protocol:[9]
Higher-end products add more purification steps.
Winter grain fromRussian steppes is milled and fermented.
The spirits are blended with water fromLake Ladoga. The proximity of Lake Ladoga was one of the main reasons for the company's decision to establish its distillery in Saint Petersburg. The lake's underground sources provide one of thesoftest waters naturally available.[10]
The product is then filtered four times throughcharcoal.
The marketing claims that, "In 1894,Dmitri Mendeleev, the greatest scientist in all Russia, received the decree to set the Imperial quality standard for Russian vodka and the 'Russian Standard' was born",[11] or that the vodka is "compliant with the highest quality of Russian vodka approved by the royal government commission headed by Mendeleev in 1894."[12]
This, however, is based on a popular myth that Mendeleev's 1865 doctoral dissertation "A Discourse on the combination of alcohol and water" contained a statement that 38% is the ideal strength of vodka, and that this number was later rounded to 40% to simplify the calculation of alcohol tax. However, Mendeleev's dissertation was about alcohol concentrations over 70% and he never wrote anything about vodka. Furthermore, the 40% standard strength was introduced by the Russian government already in 1843, when Mendeleev was nine years old.[12]
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