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| Industry | Textile |
|---|---|
| Founded | 1999; 27 years ago (1999) |
| Founders | Damon Dash Shawn Carter[1] |
| Headquarters | New York, US |
Key people | Shawn Carter (CEO), Damon Dash (chairman) |
| Products | Clothing,footwear,perfume andfashion accessories |
| Revenue | $700 million (FY 2007) |
| Owner | Iconix Brand Group |
| Website | rocawear |
Rocawear (stylizedRoc-A-Wear) is an Americanclothingbrand founded in 1999 byRoc-A-Fella Records co-foundersDamon Dash andShawn "Jay-Z" Carter.[1] The brand has had annual sales of $700 million.[1][when?] Rocawear expanded through licensing to sell affordable clothes for children and juniors;socks andsandals;leather,suede, andfur outerwear;handbags andbelts; lounge wear;big and tall;headwear;jewelry; andsunglasses; as well as co-branded product withPro-Keds, State Property, and Team Roc.
In late September 2005, Dash severed ties with Jay-Z and sold his stake in Rocawear for a reported $22.5 million USD, making Jay-Z the sole owner of the company.[2]
R&B singerCiara signed to be the new face of Rocawear in 2007 for the 'I Will Not Lose' campaign. Chris Brown, Memphis rap collective Three 6 Mafia, radio personality Ebro Darden, Toccara and Rich Boy were amongst the other celebrities who were part of the campaign.[citation needed]
In March 2007, Jay-Z sold the rights to the Rocawear brand toIconix Brand Group for $204 million. Jay-Z retained his stake in the company and continued to oversee the marketing, licensing, and product development.[1][3][4] In May 2018, the Securities and Exchange Commission (SEC) sought out Jay-Z's testimony in relation to possible security law violations made by Iconix.[5]
In March 2009, Rocawear launched its first social networking site, offering style news, music, fashion, and cultural connections.[6]
In August 2011, Jay-Z confirmed viaTwitter that Rocawear had partnered withPharrell Williams' clothing label,Billionaire Boys Club.[7]
In 2012, Rocawear was a €490 million clothing business.[8]
In November 2018, Jay-Z successfully halted a $204 million lawsuit between Roc Nation and Iconix over the lack of black arbitrators in the US.[9]
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