| Formerly | Roewe R (2020–2021) Rising Auto (2021-2024) |
|---|---|
| Company type | Automotive marque |
| Industry | Automotive |
| Founded | 2021 |
| Defunct | 2024 (as independent brand) |
| Successor | Roewe |
| Headquarters | , China |
Area served | China |
Key people | Wu Bing (former CEO)[1] |
| Products | Electric vehicles |
| Owner | SAIC Motor |
| Chinese name | |
| Simplified Chinese | 飞凡汽车科技有限公司 |
| Hanyu Pinyin | Fēifán Qìchē Kējì Yǒuxiàn Gōngsī |
| Website | www |
Rising Auto Technology Co., Ltd.,[2] trading asRising Auto (Chinese:飞凡汽车,Feifan Auto) was anelectric vehicle brand byChinese automobile manufacturerSAIC Motor.[3] Its predecessor was theRoewe R brand (or R Auto) founded on May 10, 2020. It became an independent operation and changed its name to its Rising Auto in November 2021. It ended its independent operation in October 2024 and became a high-end product line under Roewe.[4]

Rising Auto was originally the "R Brand" in 2020,[5] an offshoot ofSAIC'sRoewe brand dedicated tonew energy vehicles and intelligent vehicles.[6] The Chinese Rising Auto name came out shortly after in October 2021,[7] and the English Rising Auto name was created in 2021 to give the R brand a full meaningful name. Early products are rebadged Roewe vehicles with the R7 crossover being the first original product. The following product is the F7 executive sedan.
In November 2024,SAIC Motor Passenger Vehicle announced to roll back the Rising Auto brand intoRoewe, ending its history as an independent brand. Rising would turned into a premium electric product line underRoewe.[8][9]
Rising Auto has revealed the following concept cars: