RimZim is a brand of masala (mixed spice) soda currently owned and marketed byCoca-Cola inIndia.[1][2] The brand was originally part ofParle Bisleri since its launch in the 1980s and was sold toCoca-Cola along withThums Up,Limca,Citra andGold Spot toCoca-Cola in 1993. Apart from Thums Up and Limca, the rest of the Parle brands were withdrawn from the market by its new owners. In 2012, Coca-Cola announced that it was reviving RimZim for the North India market where it had a strong base when withdrawn.[3]
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