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Rick Boyce was an early marketeer in the commercialization of theWorld Wide Web.[1][2][3]
A media buyer with the San Francisco ad agencyHal Riney & Partners, Boyce was recruited byHotWired's chief executive officer, Andrew Anker, to be HotWired's director of business development when the company was founded in the fall of 1994.[citation needed] Boyce was responsible for organizing the first, widespread effort to sellbanner ads.[4] The sale of banner ads was the primary source of income for commercial publishing efforts on the World Wide Web between 1994 and 2000.[5]
WhenWired Magazine sold HotWired toLycos, Boyce was named Lycos' vice president of sales. In 1999, he became the president of Snowball.com, an online entertainment company. In 2002, Snowball.com changed its name to IGN Entertainment, and in 2005 it became a division of Fox Interactive Media, Inc.[citation needed]