| Type | Free-to-airtelevision network |
|---|---|
| Country | Brazil |
| Headquarters | Santa Inês,Maranhão, Brazil São Paulo,São Paulo (state), Brazil |
| Programming | |
| Language | Portuguese |
| Picture format | 1080iHDTV (downgraded to480i for the SD feed) |
| Ownership | |
| Owner | Rinaldi Faria[1] |
| Parent | Grupo Patati Patatá[2] |
| Key people | Rinaldi Faria |
| History | |
| Founded | 1990; 35 years ago (1990) |
| Links | |
| Website | www |
| Availability | |
| Terrestrial | |
| Digital terrestrial television | 19 UHF (Santa Inês) |
Rede Mais Família (channel 19) is aBrazilian television network headquartered inSanta Inês,Maranhão. The network is owned by Grupo Patati Patatá and generates its programming inSão Paulo, where it is carried on channel 36.
The license of the current Rede Mais Família came from the formerTV Itapicuru Ltda. (by Decree n.º 96.809, of September 28, 1988) which was transferred toTV Maranhão Central Ltda. (by a decree on February 9, 1998, published onDiário Oficial da União the following day), both of which relayingRede Globo.
In 1999,Grupo Mirante bought TV Maranhão Central from the family of businessman and politicianNagib Haickel. After that, TV became a Globo affiliate, ending its relays ofSBT, which was now relayed byTV União dos Vales.
In December 2001, the station was acquired byGrupo Estado, changing its legal name to Rádio Eldorado Ltda,[3] and on January 4, 2002, the station's name changed to TV Eldorado, becoming an affiliate ofTV Cultura, its first in Maranhão.[4] The group had the plan to turn the station in a national network in a two-year deadline, with its signal generating fromMaranhão.[4]
On May 9, 2002, it received authorization from theMinistry of Communications to operate as a relay station on UHF channel 36 inSão Paulo.[4] However, with the arrival of 2003, year in which it had plans to become a national network,[4] this did not achieve, although it achieved more audience in Santa Inês during the morning.
In 2006, it traded TV Cultura forTV Aparecida,[5] becoming the first affiliate of the recently created Catholic network. The channel had good ratings on Sunday mornings, since it relayed the mass services from theBasilica of Our Lady of Aparecida.
In 2008, TV Eldorado introduced its news programEm Dia Com a Cidade, which was produced from its studio and aimed mainly at news from Santa Inês.
On June 10, 2010, it left TV Aparecida and joinedEsporte Interativo, a channel that had previously been limited to subscription television and other channels.[6] Initially, it was informed that Esporte Interativo acquired the station,[6] but it was later revealed that the affiliation was a lease.[7][8]
On March 15, 2017, fourteen days before the analog shutdown in greater São Paulo (March 29), TV Eldorado started its digital broadcasts on UHF channel 36, shutting down its analog signal. The following day (March 16), it started its digital broadcasts on UHF channel 19 in Santa Inês as a generator, becoming the first digital station in the city and the region.
On August 9, 2018,Turner (owner ofEsporte Interativo BR and subscription channels EI 1 and EI 2) announced that the channels would shut down in 40 days, alleging damage to their sports broadcasts that would be transferred to TNT and Space (both from Turner) as well as continuing with its apps. The announcement took viewers by surprise and the programming of the three channels began to consist of reruns of old programs at 11 am, until their closure on September 25.3°39′50.1″S45°23′20.4″W / 3.663917°S 45.389000°W /-3.663917; -45.389000 However, despite the closure of EI BR both on over-the-air and subscription television, TV Eldorado continued showing the defunct channel's programming with local programming direct from Maranhão, leading viewers from São Paulo and Maranhão to complain about the constant reruns of the extinct network's programming.
In October 2020, businessmanRinaldi Faria, creator of the clown duoPatati Patatá, acquired the channel together withRede 41 from the city ofPirassununga in the interior of São Paulo.[9]
On November 20, TV Eldorado ended its relays of Esporte Interativo's content and became Rede Mais Família, beginning to produce its own programs, and its programming was in test phase.[10] On December 1, the network expanded toRio de Janeiro, replacing aBoas Novas relayer.[11]
On April 7, 2025, it was announced that the channel would be replaced by a TV version of theSBT News portal,in a partnership involving businessman Rinaldi Faria andGrupo Silvio Santos. The choice of the frequency was due to the fact that Rede Mais Família had availability in a good part of the country, also havingANATEL-authorized relay stations. Initially scheduled to be launched within a 90-day period, but with broadcasts of a provisional format of its programs onYouTube and streaming service+SBT, SBT informed that it was an "embryonary service" with no immediate launch.[12]
Há alguns meses (2006) a TV Eldorado, única emissora na cidade que legalmente pode gerar programação ao vivo aqui em Santa Inês, trocou o sinal da TV Cultura, tida como a melhor programação cultural de TV do Brasil pelo sinal da TV Aparecida, uma emissora católica oriunda do interior de São Paulo.
