 | |
| Company type | Private |
|---|---|
| Industry | Restaurants |
| Founded | 2006 (2006) |
| Founder | Daniel J. Kim |
| Headquarters | Dallas, Texas,US |
Number of locations | 44 (US), 7 (Puerto Rico) |
Area served |
|
Key people | John Antioco, Chairman |
| Products | Frozen yogurt Smoothies Juices Hot chocolates Probiotic beverages Parfaits |
| Parent | BRIX Holdings, LLC |
| Website | www |
Red Mango FC, LLC is an Americanfrozen yogurt andsmoothie brand known for its all-natural frozen yogurt, fresh fruit smoothies, yogurt parfaits, and fresh juices. There are now more than 50 locations in over 15 states in the United States and Puerto Rico, and one each in El Salvador and Qatar. In 2011, Red Mango was named the No. 1 Zagat Rated chain in America for smoothies and frozen yogurt.[1]
Daniel J. Kim, the company's founder, graduated fromUC Berkeley'sHaas School of Business in 1998, and first worked as an investment banker withDonaldson, Lufkin & Jenrette.[2][3]
According to the company website, Red Mango gets its name because "the mango, distinctly delicious and high in nutrition, becomes red at its optimal stage of ripeness."[4]
The first store was opened in 2007 in Los Angeles near UCLA.[5] After opening their first store inCalifornia, Red Mango opened stores inNevada,Utah,Washington, andNew York.[6][7][8] One year after the first store opened in Los Angeles, Red Mango opened 30 new stores.[9] In 2008, Taco Bell executive John Antioco stepped down and became an advisor for Red Mango, this helped the brand grow to 20 stores by April 2008.[10] By the end of 2009, Red Mango had 60 stores in operation.[6]
In the summer of 2010, Red Mango added 22 varieties of smoothies to their menu.[11] By the end of 2010, Red Mango awarded agreements for 147 locations and opened 62 new stores, bringing the total number of locations to 100.[12] They were named #4 onRestaurant Business Magazine's "Future 50" list of the fastest-growing chains in 2010.[13]
In May 2012, the Dallas-based company entered into an agreement with Mexican theater chainCinemex to introduce Red Mango products to Mexico.
They open many of their stores on or near college campuses.[14] In 2010, about 70% of Red Mango's buyers were women.[15]
Red Mango also has seven stores in thePhilippines: One inMakati, one inManila, four inQuezon City and one inSan Juan, Metro Manila.
Red Mango uses all-natural, nonfat and lowfatkosher frozen yogurt fortified withprobiotics.[16] They were the first frozen yogurt store to be certified by theNational Yogurt Association with the Live & Active Cultures seal, indicating the use of real yogurt.[17] As of July 2008, the company's lineup of frozen yogurt flavors consisted of Original, Pomegranate, Madagascar Vanilla, and a rotating variety of seasonal or specialty flavors. These include Green Tea, Mango, Banana, Nutty Potion, and Peanut Butter.[18]
Red Mango's frozen yogurt is topped with fruits (such as blueberries, mango, pineapple, and strawberries) and/or "fun and crunchy" items (such as almonds, graham cracker,organicgranola, andmochi).[19]
The company's investors and advisors include John Antioco (former CEO and chairman ofBlockbuster Inc.,Taco Bell, and Circle K Convenience Stores). The company, which currently has offices inDallas, Texas, andNew York, New York, raised $12 million in private equity financing in August 2008 and moved its headquarters fromSherman Oaks, California, to Dallas in early May 2009.[20]