| Barako Bull Energy Boosters | |||
|---|---|---|---|
| Founded | 2000 | ||
| Withdrew | 2011 | ||
| History | Batang Red Bull Energizers (2000) Red Bull Thunder (2000–2003) Red Bull Barako (2003–2009) The Bulls (alternate monicker) (2006–2009) Barako Bull Energy Boosters (2009–2010, 2010–11) Barako Bull Coffee Masters (2010) | ||
| Team colors | Red, black, yellow, white | ||
| Company | Photokina Marketing Corporation | ||
| Ownership | George Chua | ||
| Championships | PBA 3 2001Commissioner's 2002Commissioner's 2005–06Fiesta 5 Final appearances PBL (1):*1996 All-Filipino Cup | ||
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TheBarako Bull Energy Boosters were a professionalbasketball team of thePhilippine Basketball Association owned by the Photokina Marketing Corporation. They entered the league in 2000, after a successful stint in the semi-professionalPhilippine Basketball League during the late 1990s. Under the nameAgfa Color, the team won a championship in 1996. It was originally known as theRed Bull Barako before the team announced its name change.
Barako Bull has won two Commissioner's Cups, in 2001 and in 2002 and the 2006 Fiesta Conference.Willie Miller became the first Barako player to win the league MVP title in 2002.
The franchise took a leave of absence after the2010-11 PBA Philippine Cup. The players were distributed to other teams via dispersal draft as their slot was taken by the guest teamSmart Gilas. In March 2011, Barako Bull announced that it will not be returning to the league.[1] Eventually, the franchise was sold to the Lina Group of Companies in July 2011 upon approval of the PBA Board of Governors.
Photokina Marketing joined thePhilippine Basketball League during the mid-90s. They played under the nameAgfa Color in the early days of their PBL stint. Once, they hadSan Miguel playerDanny Ildefonso as one of their players along with hisNU Bulldogs teammateLordy Tugade and Jonas Mariano coming back from a knee injury with Ginebra the year before.
It also saw the talent ofCebuanosJimwell Torion andJunthy Valenzuela along with other provincial cagers Rene Suba and Jun Carmona.Letran starKerby Raymundo and Filipino-American Davonn Harp later joined the squad.
Agfa Color/Red Bull would always fall short of a title asTanduay won several PBL championships at their expense. In 1999, they were among the best teams in the league but would lose toWelcoat Paints in the finals of Challenge Cup. In October, the PBA announced that Red Bull was accepted as the 10th member of the league beginning in the 2000 season.
The franchise played their first PBA season as theBatang Red Bull Energizers. Red Bull was allowed to take six players from their PBL team and tookKerby Raymundo,Davonn Harp,Lordy Tugade,Jimwell Torion,Junthy Valenzuela and Bernard Tanpua. PBL CommissionerYeng Guiao, a former PBA coach, resigned his post to join Red Bull as coach in the PBA. They also gotAto Agustin from the expansion pool.
After losing their opening game in the2000 All-Filipino Cup toBarangay Ginebra Kings, they won two more games to improve to 2–3. But the league disqualified Raymundo from playing. It was discovered that he had falsified his documents, claiming he graduated from high school in 1996, when actually he finished his secondary studies a year later.Mick Pennisi also arrived as a solution to the team's lack of height. The games won by the Energizers were nullified. Red Bull finished 10th and failed to enter the quarterfinals.
In the Commissioner's Cup, Jack Hartman became Red Bull's first import but failed to show anything promising for Batang Red Bull which failed to enter the quarters once again. Before the end of the tournament, the Energizers get Raymund Tutt as replacement. Tutt scored 56 points in his PBA debut, which still stands today as the highest points scored by a Red Bull player in a single game.
Tutt returned for the 2000 Governors Cup, and the renamed as theBatang Red Bull Thunder made a strong showing to finish in third place at the end of the tournament, their first trophy in the league. Davonn Harp was named Rookie of the Year at the end of the season.
During the2001 PBA Draft, Red Bull selected formerLetran Knight andMBA starWillie Miller as its first overall pick. Former Letranite Kerby Raymundo was also allowed to return for Red Bull for the upcoming season.
In 2001, Red Bull finished seventh in the All-Filipino Conference and met eventual championSan Miguel Beermen in the quarterfinals. With the Thunder needing to win twice to advance to the semis, Batang Red Bull shocked the Beermen winning the first game by double-figures, but lost in the deciding game capped off byDanny Seigle's three-pointer to seal SMB's win.
FormerDuke University andNBA standoutAntonio Lang bannered the Thunder in the Commissioner's Cup. After a sub-par performance in the tournament opener, Lang proved to be the right import for Red Bull. The Thunder advanced to their first finals appearance against the mightySan Miguel Beermen. Red Bull took the first two games of the series behind strong performances by Lang and Harp. The Beermen later tied the series at 2–2 in a physically intense battle that saw several suspensions on the Red Bull side. But in Game five, Red Bull won 79–77 after a potential game-tying basket by San Miguel import Nate Johnson was blocked from behind by Miller with no time left. In Game six, Lang recovered from a four-point outing in Game five to lead Red Bull to their first PBA championship. Lang was also named as Best Import of the Commissioners Cup.
In the Governor's Cup, Tutt returned for the team in hopes of claiming back-to-back title, but the Thunder missed the semifinals after being loss against Alaska in 6th-seed playoff.
Harp was loaned by Red Bull to the national team in 2002. The Thunder was finish with a record of 8-8 card in the semifinals.
In the Commissioner's Cup, Harp returned for Batang Red Bull along withAntonio Lang andJulius Nwosu. The Thunder dominated the tournament, eliminating Shell in the quarterfinals and the Beermen in the semis to face theTalk 'N Text Phone Pals in the finals. Four games into the series, Lang was replaced by anotherNBA veteran inSean Lampley. Lang was even accused of game-fixing, which he denied. With Lampley, Red Bull overcame a 2–3 deficit to win an emotional Game seven for their second PBA title.
Red Bull's hope for a second title was denied in the All-Filipino as Alaska booted them out in the semis.
In 2003, The Thunder used their first round pick to select 2002UAAP MVPEnrico Villanueva fromAteneo de Manila to bolster Red Bull's frontline. Red Bull went 10–1 in the early goings of the All-Filipino Cup before finishing with a 14–4 record. However, their 0–3 record in the quarterfinals eliminated them from title contention. The All-Filipino Conference also saw the suspensions of Harp and Torion for testing positive for taking illegal substances.

Batang Red Bull renamed the team asRed Bull Barako for the Invitational tournament. They managed to enter the semis but was defeated by Alaska in a one-game showdown.
After a 1–2 start in the Reinforced Conference, the Barakos hired formerCharlotte Hornet andChicago BullScott Burrell as import. Red Bull won 10 games to finish with an 11–2 record entering the quarterfinals. They were upset by Talk 'N Text in the opening round. But the deciding game was marred by a vicious clothesline of Torion on Phone Pals' point guardJimmy Alapag. The incident gave Torion an eight-month suspension, later reduced to only four.
Red Bull made its third Finals appearance in 2004, losing to eventual champion Barangay Ginebra in the transitional tournament dubbed as the2004 Fiesta Conference. The Barakos fielded in six imports during the said conference but its last import Victor Thomas won Best Import honors.
During the2004–05 Philippine Cup, Red Bull was decimated with the departures of alleged Fil-Shams (Filipino-Americans that did not prove their Filipino blood)Mick Pennisi and Davonn Harp, who were deported after theDepartment of Justice found them to have falsified their documents.
But the event paved the way for guys like Tugade, Valenzuela andEnrico Villanueva to shine as Red Bull recovered to place fourth in the 2005 Fiesta Cup. The former Ateneo center won the Most Improved Player honors.
Red Bull became somewhat of a flashback to theAteneo Blue Eagles squad ofUAAP2002 whenLarry Fonacier andPaolo Bugia were drafted by the team in the second round of the2005 PBA Draft in August.
The Bulls won their third PBA title during the2005–06 Fiesta Conference defeating thePurefoods Chunkee Giants in six games.Enrico Villanueva won theBest Player of the Conference honors while Lordy Tugade was named as the Finals MVP.
During their title run, the Bulls replaced import Quemont Greer in place of a more team-oriented James Penny at the start of the quarterfinals. Red Bull swept Alaska in the quarterfinals while surviving a seven-game tussle with crowd-favoriteBarangay Ginebra Kings in the semi-finals.
The championship gave Yeng Guiao his fifth PBA title, tying formerToyota mentor Dante Silverio for sixth on the all-time PBA list.
Before the Philippine Cup, Red Bull acquired the services of another former Atenean, Rich Alvarez, from Alaska. While the Bulls were highly favored to win the title, they started the tournament with a 3–6 record. However, they won six of their final seven games to finish with a 9–7 win–loss card in the classification phase, clinching an outright quarterfinals berth.
Red Bull survived a five-game clash with rival Barangay Ginebra in the quarterfinals. This was after the crowd-favorite Kings led the series 2–1, but the Bulls won the last two games by a combined margin of more than 50 points. The Bulls faced the San Miguel Beermen in the semifinals when controversy struck the Bulls, after they staged a mini-walkout during Game Four of their series. They eventually returned to the court and lost by double figures. This led to a 400,000 peso fine on the team, 100,000 on head coach Yeng Guiao, 6,000 for player Lordy Tugade and 1,000 for a member of the team's personnel.
However, Red Bull managed to beat San Miguel Beer in seven games after a buzzer-beating shot by Junthy Valenzuela to seal a two-point victory for the Bulls, setting up a rematch of the Fiesta Conference finals series againstPurefoods. The Bulls, though, lost to Purefoods in six games, denying them of a chance to sweep all championships in the 2005–06 season. Larry Fonacier was named as the 2005–06 PBA Rookie of the Year with Villanueva named to the Mythical Five selection.
The Bulls had only one pick in the2006 PBA Draft and selected Ateneo shooting guardMagnum Membrere with the 19th overall pick. The move triggered another addition to the team's dominant lineup of former players from the Blue Eagles lineup. In the middle of the elimination round, Red Bull traded 2005–2006 Fiesta Cup Finals MVPLordy Tugade to theSan Miguel Beermen alongside reserve Omanzie Rodriguez in exchange for future draft picks.
The Barakos also added formerShell Turbo ChargerCarlo Sharma into their line-up during the off-season. The addition of Sharma gave the Barakos, who only has main manEnrico Villanueva as its legitimate low-post threat, additional ceiling and inside presence.
In the Philippine Cup, Red Bull placed third after the elimination round with an 11–7 win–loss card and an outright quarterfinals berth in which they defeated theSta. Lucia Realtors, 3–1. In the semifinals, Red Bull lost against the San Miguel in seven games that highlighted by several physical encounters by both teams during the series.
Red Bull gained the top seed in the Fiesta Conference but dealtEnrico Villanueva toSan Miguel Beermen forRommel Adducul. The former MBA MVP was later shipped to thePurefoods Tender Juicy Giants and exchange forDon Camaso and a second round draft pick at the2008 PBA Draft. Despite the strong performance ofLarry Fonacier and the emergence ofCyrus Baguio, Red Bull lost to Talk 'N Text led by the strong performance of Mark Cardona in a six-game series.

With Red Bull debuting an updated version of their logo in 2007, the Barakos continued their semifinal qualification streak, finishing fourth in the eliminations of the2007-08 PBA Philippine Cup and sweeping theMagnolia Beverage Masters in the quarterfinals meeting 2005–06 rival Purefoods in the semifinals. The Bulls extended the series to seven games after trading games with Purefoods, but the TJ Giants pulled away in the deciding game to eliminate Red Bull in contention for the third straight time.
Although the Barakos posted an identical 11–7 card in the2008 Fiesta Conference, they managed to finish second to earn themselves a seventh-consecutive semifinals appearance. WithMexico national basketball team mainstayAdam Parada as their import, Red Bull faced the rampagingBarangay Ginebra Kings with a 6-game winning streak in the semifinals. Adam Parada played through injury but the Kings swept the Barakos in the semifinals to eliminate the Barakos anew.
Prior to the 2008–09 season, they lostMick Pennisi who went toSan Miguel Beermen andTopex Robinson who went toPurefoods TJ Giants and got rookiesLarry Rodriguez,Jeff Chan, andMark Cuevas. Disaster was booming around the franchise as they lost key players such asRich Alvarez andCyrus Baguio. But there are also some players who went to Red Bull and started a new beginning likeGabby Espinas fromAir21 Express and Mike Holper fromBarangay Ginebra Kings. They only won 5 out of 18 outings. Due to this, they were rumored as about to be disbanded which causedYeng Guiao to resign as head coach during late December.


The newly christenedBarako Bull Energy Boosters, with team managerAndy Jao, hired formerPBARookie of the YearLeo Isaac as its new head coach withAriel Vanguardia of theJRU Heavy Bombers and formerPhilippines women's national basketball team coachRaymond Celis as chief lieutenants. They also signed new recruitsAlex Crisano andJohn Arigo.
Despite the new name, coach, signings and image, the team floundered in the import-laden2009 Fiesta Conference, mustering only two out of 14 wins, although one of those came from Philippine Cup championsTalk 'N Text Tropang Texters where the Energy Boosters rallied down by more than 20 points to win in overtime. They were eliminated in the wildcard phase by former doormatsRain or Shine Elasto Painters.
Burger King and Barako Bull beat the trade deadline and agreed in a trade betweenCarlo Sharma andRichard Alonzo.
Team managerTony Chua perished at the height ofTropical Storm Ketsana on September 26, 2009.
At the start of the 2010–11 season, they hiredJunel Baculi as the new head coach of the Barako Bull. The team was involved with several trades during off season withBarangay Ginebra,[2]Powerade, and new teamMeralco,[3][4][5] acquiringSunday Salvacion,Jason Misolas,Khazim Mirza, andKen Bono. The Energy Boosters pickedBorgie Hermida in the year's rookie draft. In the first weeks of the Philippine Cup, they signed undrafted rookieHans Thiele and eventually became the team's top scorer together with Salvacion. After a month with the team, Thiele was shipped to Meralco, in exchange for the team's 2013 2nd round pick and Dennis Daa.After the Energy Boosters finished 3–11 in the Philippine Cup, the team got involved on trades that shipped their core playersReed Juntilla,Sunday Salvacion andMark Isip on different teams.
On January 20, 2011, the management of the Energy Boosters announced that they will take a leave of absence for the upcomingCommissioner's Cup to make way for theSmart Gilas Philippine national team.[6] The application was eventually approved during the team owners meeting on January 24.[7] The players of the squad will be put on a conditional dispersal draft on February 7, then after the Commissioner's Cup is finished, all of these players will return to Barako Bull, if the team will eventually return. The owners announced on March 20 that they do not intend to return to the season-ending Governors Cup. In a letter sent to PBA CommissionerChito Salud, the owners of the Barako Bull franchise mentioned their ongoing legal battle against TC Pharmaceuticals Industries, Co. the manufacturer ofRed Bull in Thailand, and the death of one of their owners,Tony Chua during the onslaught ofTyphoon Ketsana in 2009 as the main reasons why they will leave the PBA.[8]
Barako Bull was in the financial binge since 2009 after team management admitted that they are having difficulties in making the payroll of the team.[9] The team even requested for a co-sponsorship withHarbour Centre for the duration of the2010 Fiesta Conference to ease their financial difficulties.[10]Alex Crisano andJohn Arigo even escalated the issue regarding their delayed salaries to then CommissionerSonny Barrios.[11] After Crisano went public with his accusations, team management did not renew his contract after the 2009–10 season ended and had difficulty in getting his back pay.[12] Current members also expressed their grievances that their salary and their bonuses were not yet paid since December 2010, with some players as late as August 2010. Commissioner Chito Salud gave guidelines to Barako Bull for them to pay their standing obligations with the team members in lump sum.[11]
In March 2011,Phoenix Petroleum Philippines, Inc., a petroleum company from the Visayas-Mindanao area expressed interest in acquiring the Barako Bull franchise. For the sale to push through, an approval from the PBA Board of Governors is needed (7 out of 10 votes).[13] However, the sale did not push through after Barako Bull failed to get the necessary number of votes.[14] Reportedly, theSan Miguel Corporation, which owns three teams (San Miguel, Barangay Ginebra and B-Meg Derby Ace) in the league shows concerns should the sale will push through, since they also own a petroleum company,Petron Corporation, which is a direct competitor of Phoenix Petroleum.[15] One of the SMC teams, theSan Miguel Beermen, was renamed to Petron Blaze Boosters before the start of theGovernors Cup; they eventually rebranded back to the Beermen in 2014. It would not be until 2016 when Phoenix successfully joined the PBA as thePhoenix Fuel Masters upon purchasing the assets and personnel ofBarako Bull Energy (formerly known as the original FedEx/Air21 Express, not to be confused with the Photokina-owned Barako Bull franchise).
Another buyer, the Lina Group of Companies, which also owns theAir21 Express, announced that they intend to buy the struggling franchise for more than P50 million[16] after the Board of Governors gave Barako Bull until the end of the 2010–11 season to sell its franchise otherwise, they would lose the franchise.[17] The sale was eventually approved by the board on July 8.[18] The team was renamed as the Shopinas.com Clickers, but the name only lasted for one conference before it was rebranded as the second iteration of theAir21 Express. The original Air21 franchise then inherited the Barako Bull name and branding, but has no lineage to the original Photokina-owned franchise.
This was the final roster used by the franchise:
| Players | Coaches | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| Season | Conference | Elim./Clas. round | Playoffs | ||||
|---|---|---|---|---|---|---|---|
| Finish | W | L | % | Stage | Results | ||
| Red Bull Barako | |||||||
| 2007–2008 | Fiesta Conference | 2nd | 11 | 7 | .611 | Semifinals 3rd-place playoff | Barangay Ginebra 4, Red Bull 0 Red Bull 102,Magnolia 90* |
| 2008–2009 | Philippine Cup | 10th | 5 | 13 | .278 | Did not qualify | |
| Barako Bull Energy Boosters | |||||||
| 2008–2009 | Fiesta Conference | 10th | 2 | 12 | .143 | Wildcard phase | Rain or Shine** 96, Barako Bull 88 |
| 2009–2010 | Philippine Cup | 10th | 3 | 15 | .167 | Did not qualify | |
| Fiesta Conference | 10th | 3 | 15 | .167 | Did not qualify | ||
| 2010–2011 | Philippine Cup | 10th | 3 | 11 | .214 | Did not qualify | |
| Elimination/classification round | 27 | 73 | .270 | 3 post-wildcard appearances | |||
| Playoffs | 4 | 8 | .333 | 0 championships | |||
*one-game playoffs
**team had twice to beat advantage
| PBA Most Valuable Player | Finals MVP | PBA Best Player of the Conference |
|---|---|---|
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| PBA Rookie of the Year Award | PBA All-Defensive Team | PBA Mythical First Team |
|
|
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| PBA Mythical Second Team | PBA Most Improved Player | PBA Sportsmanship Award |
|
| |
| PBA Best Import | ||
|
| Executive of the Year | Baby Dalupan Coach of the Year | Defensive Player of the Year |
|---|---|---|
|
|
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| Bogs Adornado Comeback Player of the Year | Mr. Quality Minutes | All-Rookie Team |
|
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| All Star Selection | Obstacle Challenge | Slam Dunk Contest |
|---|---|---|
2000 2001
2003 2004
2005
2006
2007
2008
2009
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| Awards and achievements | ||
|---|---|---|
| Preceded by | PBA Commissioner's Cup Champions 2001–2002 | Succeeded by |
| Preceded by | PBA Fiesta Conference Champions 2005–2006 | Succeeded by |