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Record sales ormusic sales are activities related to selling music recordings (albums,singles, ormusic videos) through physicalrecord shops ordigital music stores.[1][2][3] Record sales reached their peak in 1999, when 600 million people spent an average of $64 on records, achieving $40 billion in sales of recorded music.[4][5]
Record sales started declining in the 21st century,[6][7] which made artists rely ontouring for most of their income.[8] By 2019, record sales accounted for less than half of global recorded music revenue, overtaken bystreaming.[9] Following the inclusion of streaming into record charts in the mid-2010s, record sales are also referred to astraditional sales orpure sales.[10][11][12]
Although an accurate worldwide sales figure is hard to determine, it is widely acknowledged thatthe Beatles have sold more records thanany other artist in history.[13][14][15][16]Michael Jackson's studio albumThriller (1982) remains thebest-selling album in history,[17] while "White Christmas" (1942) performed byBing Crosby is believed to be thebest-selling single.[18]
Before the existence ofrecording medium and its player, the music industry earned profit through sellingmusical compositions onsheet music. The very first sales chart published byBillboard magazine in the United States was theSheet Music Best Sellers chart.[19] Following the invention of thephonograph, byThomas Edison in 1877,[20] the music industry began hiringsingers to record songs made by composers. Due to the length limit of recording media,singles were the only available commercial releases. In 1900, the US record sales is estimated at 3 million copies. The music industry continued its growth, and by 1921 the value of record sales in the US reached $106 million with 140 million records being sold.[21]
Album sales were first reported byBillboard magazine on March 24, 1945.[22] An album was then defined as a box containing a set of singles, such asGlenn Miller byGlenn Miller, as well asSelections from Going My Way andMerry Christmas byBing Crosby. Technological developments in the early 20th century led to the development of the vinylLP record as an important medium for recorded music. In 1948,Columbia Records began to bring out 331⁄3 rpm twelve-inch extended-play LPs that could play for as long as 52 minutes, or 26 minutes per side.Musical film soundtracks, jazz works, and thematic albums by singers such asFrank Sinatra quickly utilized the new longer format.Billboard launched its first regularly published weekly albums chart,Best Selling Popular Albums, on March 24, 1956.[22]
During the 1950s and into the 1960s, 45 rpmseven-inch single sales were considered the primary market for the recording industry, while albums were a secondary market. The careers of notable rock and roll performers such asElvis Presley were driven primarily by single sales. Album sales reached its peak in English-language popular music from the mid-1960s to the mid-2000s (known as "album era") in which the album was the dominant form of recorded music expression and consumption.[23] From the early 1980s, theCD became the dominant format for both albums and singles, due to factors such as higher audio quality, durability, ease of use, and longer playing time. In 1986,Dire Straits'Brothers in Arms became the first album in history to sell over one million copies on CD.[24]
In October 2005, "Hollaback Girl" byGwen Stefani was the first single ever to sell one million digital downloads.[25] Downloads have been in decline since 2013 as consumers have moved away from a purchase/ownership model towards asubscription-based model (streaming). By 2018, total sales were at their lowest point since the 1970s, and continue to fall. In 2020, major UK retailers such as supermarkets started to stop selling music.[26]
Aside of paid advertising in print or broadcast media,radioairplay is one of the most important tools to sell records. A research commissioned by one of major label groups stated that "four out of five music purchases can be traced to radio airplay.[27]
In 2007,Record Store Day was inaugurated to bring together fans, artists, and thousands of independentrecord stores across the world.[28] The 2013 event of Record Store Day was credited with the highest U.S. vinyl sales,[29] and the 2014 edition resulted in independent retailers recording the highest percentage of physical album sales, since theSoundScan system was introduced in 1991.[30]
In 2004,Prince became the first major artist to bundle an album with the purchase of a ticket to a concert. A copy ofMusicology was given to each audience member who entered the concert venue, and each was counted as an album sale on the week'sBillboard 200 chart. This ledBillboard and Nielsen SoundScan to change their policy on how tickets bundled with albums would count for charting purposes.[31]
Travis Scott bundled his 2018 albumAstroworld with his 28-piece merchandise line, which contributed to first-week sales exceeding 270,000 traditional units and a number-one debut on theBillboard 200.[32]
RIAA summary by format, in million copies per year.[33]
At times, labels overshipped records to retailers with too high expectations of commercial response. Records not sold to consumers may be returned to the label. In January 2008, media reported that over one million unsold copies ofRobbie Williams's albumRudebox were sent to China to be crushed.[34]EMI owner Guy Hands said, "Roughly 85% of what EMI does get to release never makes a profit, in part because of the cash spent signing bands and partly due to ill-made bets on the number of CDs the market requires for particular acts."[35]
In 2011,Amazon sold an estimated 440,000 digital copies ofLady Gaga'sBorn This Way in its first two days at a price of 99 cents.[36] This promotional campaign caused a loss of over $3 million for the company.[37] In 2014,U2's albumSongs of Innocence was released for free oniTunes. Apple's deal with U2 and the band's label, Universal Music, which stands to lose more than a million full-price sales because of the free download offer, guarantees $100 million worth of high-profile marketing for the album.[38]
The sale ofsecond-hand albums and singles continues into the 2020s, with many record stores having a used section, as well as pawn shops such asCeX,Cash Generator,Cash Converters,[39] and the emergence ofeBay,MusicMagpie,Alibris and other dedicated websites.[40][41]
