Ramadan Rush was first coined in 2011 by the British media and embraced by the retail sector as it became noticeable that theUK was attracting huge numbers of wealthyMiddle Eastern visitors around the time ofRamadan, which happened to fall on 1 August on this year.[1]
In 2012 theNew West End Company, the management company for retailers inOxford Street,Bond Street andRegent Street explained; ‘The Ramadan Rush is a total phenomenon... It is worth millions to us (the UK) — last year there was about £120 million spent in the pre-Ramadan rush by Middle Eastern visitors, but it grows every single year. We expect it to be up ten per cent this year (2013)'. Many Bond Street andMayfair retailers have catered for their luxury customers by opening later, hiringArabic speaking staff, and providing tax refund services includingGlobal Blue andPremier Tax Free.[2][3]
As Ramadan dates change each year,[4] the term 'Ramadan Rush' is also associated with the term 'Supercar Season' which occurs in July and August as wealthy Middle Eastern nationalities arrive in the UK to escape the heat of theGulf States, taking theirsupercars with them.[5]
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