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Rainbow flag (LGBTQ)

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(Redirected fromRainbow flag (LGBT))
Common symbol of the LGBTQ community
"Gay pride flag" redirects here. For the flag for gay men, seeGay men's flags.
For the different flags of LGBTQ pride, seePride flag.

Rainbow flag
The most popular version of the flag, with six stripes, first introduced in 1979
LGBTQ Pride flag
UseAssociation with the LGBTQ community
Adopted1978
DesignStriped flag, typically six colors (from top to bottom): red, orange, yellow, green, blue, and violet.
Designed byGilbert Baker
Part of theLGBTQ series
LGBTQ symbols
      
Symbols
Pride flags
The rainbow flag is a symbol oflesbian,gay,bisexual,transgender, andqueer (LGBTQ) pride andLGBTQ movements in use since the 1970s.

Therainbow flag orpride flag (formerlygay pride flag) is asymbol ofLGBTQ pride andLGBTQ social movements, as well as apeace symbol. The colors reflect the diversity of theLGBTQ community and the spectrum of human sexuality and gender. Using arainbow flag as a symbol of LGBTQ pride began inSan Francisco, California and subsequently became common atLGBTQ rights events worldwide.

Originally devised by the artistsGilbert Baker, Lynn Segerblom, James McNamara and other activists,[1][2][3][4] the design underwent several revisions after its debut in 1978, and continues to inspire variations. Although Baker's original rainbow flag had eight colors,[5][6] from 1979 to the present day the most common variant consists of six stripes: red, orange, yellow, green, blue, and violet. The flag is typically displayed horizontally, with the red stripe on top, as it would be in a naturalrainbow.

LGBTQ people andallies currently use rainbow flags and many rainbow-themed items and color schemes as an outward symbol of their identity or support. There are derivations of the rainbow flag that are used to focus attention on specific causes or groups within the community (e.g.transgender people, fighting theAIDS epidemic, inclusion of LGBTQpeople of color). In addition to the rainbow, manyother flags andsymbols are used to communicate specific identities within the LGBTQ community.

History

Origin

Gilbert Baker

Gilbert Baker was an American artist and activist known for designing the rainbow flag. Born in 1951 inParsons, Kansas, Baker served in the United States Army from 1970 to 1972. After his discharge, he learned to sew and became involved in the gay rights movement in San Francisco.[7]

Influenced by his friend and gay rights activist,Harvey Milk, Baker adopted Milk’s call for openness and truth among gay people. He saw the flag as a direct way to express presence and identity.[8] At the urging of filmmakerArthur J. Bressan Jr., Baker created the rainbow flag to serve as a symbol for the movement.[9]

The first flags appeared on June 25, 1978, during theSan Francisco Gay Freedom Day Parade celebration.[10][11]

According to a profile published in theBay Area Reporter in 1985, Baker "chose the rainbow motif because of its associations with the hippie movement of the Sixties but he notes that the use of the design dates all the way back toancient Egypt".[12] People have speculated that Baker was inspired by theJudy Garland song "Over the Rainbow" (Garland being among thefirst gay icons),[13][14] but when asked, Baker said that it was "more about theRolling Stones and their song 'She's a Rainbow'".[15] Baker was likely influenced by the "Brotherhood Flag" (with five horizontal stripes to represent different races:red, white, brown, yellow, and black) popular among theworld peace movement andhippie movement of the 1960s.[16][17][18][19]

The first rainbow flags commissioned by the fledgling pride committee were produced by a team that included artist Lynn Segerblom.[20] Segerblom was then known as Faerie Argyle Rainbow; according to her, she created the original dyeing process for the flags.[21] Thirty volunteers hand-dyed and stitched the first two flags for the parade.[22] The original flag design had eight stripes, with a specific meaning assigned to each of the colors:[23][24][25]

Hot pinkSex
RedLife
OrangeHealing
YellowSunlight
GreenNature
TurquoiseMagic/Art
IndigoSerenity
VioletSpirit

The two flags originally created for the 1978 parade were believed lost for over four decades, until a remnant of one was discovered among Baker's belongings in 2020.[26][27]

1978 to 1979

Original eight-stripe version designed by Gilbert Baker in 1978
Seven-color version due to unavailability of pink fabric (1978–1979)
Six-color version popular since 1979, with turquoise and indigo replaced with blue

Afterthe assassination of gay San Francisco City SupervisorHarvey Milk on November 27, 1978,[28] demand for the rainbow flag greatly increased. In response, the San Francisco-based Paramount Flag Company began selling a version using stock rainbow fabric with seven stripes: red, orange, yellow, green, turquoise, blue, and violet. As Baker ramped up production of his version of the flag, he too dropped the hot pink stripe because fabric in that color was not readily available. The Paramount Flag Company also began selling a surplus stock ofRainbow Girls flags from its retail store on the southwest corner of Polk and Post, at which Gilbert Baker was an employee.[29]

In 1979, the flag was modified again.[30] Aiming to decorate the street lamps along the parade route with hundreds of rainbow banners, Baker decided to split the motif in two with an even number of stripes flanking each lamp pole. To achieve this effect, he dropped the turquoise stripe that had been used in the seven-stripe flag. The result was the six-stripe version of the flag that would become the standard for future production—red, orange, yellow, green, blue, and violet.[29]

1980s to 2000s

Rainbow flag atPride London, 1999

In 1989, the rainbow flag came to further nationwide attention in the U.S. after John Stout sued his landlords and won when they attempted to prohibit him from displaying the flag from hisWest Hollywood, California, apartment balcony.[31]

In 2000, theUniversity of Hawaii at Manoa changed its sports teams' name from "Rainbow Warriors" to "Warriors" and redesigned its logo to eliminate a rainbow from it. Athletic director Hugh Yoshida initially said that the change was to distance the school's athletic program from homosexuality. When this drew criticism, Yoshida then said the change was merely to avoid brand confusion.[32] The school then allowed each team to select its own name, leading to a mix including "Rainbow Warriors", "Warriors", "Rainbows" and "Rainbow Wahine". This decision was reversed in February 2013, by athletic director Ben Jay, dictating that all men's athletic teams be nicknamed "Warriors" and all women's teams "Rainbow Warriors". In May 2013, all teams were once again called "Rainbow Warriors" regardless of sex.[33][34]

In 2004 several gay businesses in London were ordered byWestminster City Council to remove the rainbow flag from their premises, as its display required planning permission.[35] When one shop applied for permission, the Planning sub-committee refused the application on the chair's casting vote (May 19, 2005), a decision condemned by gay councillors in Westminster and the then-Mayor of London,Ken Livingstone. In November the council announced a reversal of policy, stating that most shops and bars would be allowed to fly the rainbow flag without planning permission.

In June 2004 LGBTQ activists sailed to Australia's uninhabitedCoral Sea Islands Territory and raised the rainbow flag, proclaiming the territory independent of Australia, calling it theGay and Lesbian Kingdom of the Coral Sea Islands in protest to the Australian government's refusal to recognize same-sex marriages. The rainbow flag was the official flag of the claimed kingdom until its dissolution in 2017 following the legalisation of same sex marriage in Australia.[36]

2010s to present

TheWhite House illuminated in the rainbow flag colors in June 2015

In June 2015, TheMuseum of Modern Art inManhattan added the rainbow flag symbol to its design collection.[37][38][39] The flag was also included in MoMA'sPirouette: Turning Points in Design, a 2025 exhibition which featured "widely recognized design icons [...] highlighting pivotal moments in design history."[40][41][42]

On June 26, 2015, theWhite House was illuminated in the rainbow flag colors to commemorate the legalization of same-sex marriages in all 50 U.S. states, following theObergefell v. Hodges Supreme Court decision.[43]

Anemoji version of the flag (🏳️‍🌈) was formally proposed in July 2016,[44] and released that November.[45]

A portion of one of the original 1978 rainbow flags was donated to theGLBT Historical Society Museum and Archives in San Francisco in April 2021; the section is the only known surviving remnant of the two inaugural eight-color rainbow flags.[46]

Polish nationalists trampled, spat on, andburned the rainbow flag duringIndependence Day marches inWarsaw in the 2020s. In one case a mob burned down a residential building because it was flying a rainbow flag and had aWomen's Strike sign.[47]

In Norway, the flag is reported to symbolize diversity, unity and inclusion, in addition to freedom to be whoever one wants to be and to love whoever one wants to love.[48]

Transnationalism

See also:Rainbow § Culture and mythology

The rainbow flag has been repurposed to manifest a multitude of transnational and globalized ways of being queer. In a few scholarly articles, the rainbow flag is described as a "floating signifier".[49][50] A floating signifier refers to the person giving the object its interpreted meaning and significance.[50] Flags are ambivalent symbols that hold different ideologies, meanings, and agendas depending on the beholder. Therefore, the rainbow flag is a boundary object that not only brings together queer communities locally and transnationally, but can also create debates and conflicts.[49]

In March 2016, rainbow stamps were created by apostal service common to Sweden and Denmark celebrating pride traversing borders internationally.[49] It has become common to display a rainbow in store fronts or on websites to indicate that the space is queer-friendly.[49][51] Many government official buildings in different countries in Europe and America display the rainbow flag.[49][50]

In some countries, such as Saudi Arabia, it is illegal to sell (or wear) "rainbow-coloured" items, as it "indirectly promotes homosexuality" and claims to "contradict normal common sense".[52] The motives have aroused international criticism.[53]

Coded flags

Coded or hidden flags have been made using colors of the rainbow to express a political agenda or support LGBTQ rights. In 2018, Russia hosted the FIFA World Cup, which coincided with Pride Month. Since legislation banned displaying LGBTQ symbols, a Spanish advertising agency and a Spanish LGBTQ rights group came up with a plan for six activists, one from each of six countries with colors corresponding to the rainbow flag (Spain-red, Netherlands-orange, Brazil-yellow, Mexico-green, Argentina-blue, Colombia-purple), wore team jerseys during the World Cup. When they stood together, their jerseys formed a hidden rainbow flag, a symbol visible to the world but potentially less obvious to authorities. This action highlighted Russia's anti-LGBTQ laws while raising international awareness for the cause. State Federation of Lesbians, Gays, Trans and Bisexuals (FELGTB) partnered with LOLA Mullenlowe, a Spanish advertising agency, to conceive and execute the hidden flag campaign.[54][55]

In Poland on August 6, 2020, PresidentAndrzej Duda was sworn in for a second term supporting an anti-LGBTQ campaign[56] and the opposing politicians planned to coordinate and wear a colored outfit to each represent a color of the rainbow to stand in protest.[57]

Critiques

Concern has been expressed among some of the rainbow symbol being white-washed and regressed to maintain aEurocentric andcolonial influence.[50] A concept called "pride for sale"[58] refers to an overflowing amount of publicity and advertising from big companies displaying the rainbow flag and selling pride merchandise duringPride Month, but as soon as Pride Month is over so are all of the promotions (seerainbow capitalism). There is also a critique made about how the pride flag has deviated too much from its purpose as a radical symbol for queer rights specifically.[50]

Notable variations

Notable variations
Gilbert Baker nine-stripe flag
Intersex Inclusive Progress Pride Flag
New Pride Flag
Philadelphia eight-stripe flag
Progress Pride Flag
Rainbow Gadsden flag
Social Justice Pride Flag

Gilbert Baker's nine-stripe flag

Gilbert Baker created a nine-stripe version of the flag in March 2017, adding a lavender stripe to symbolize diversity. Baker created the flag in response to the2016 election of Donald Trump.[59][60][61][62]

Intersex Inclusive Progress Pride Flag

In 2021, Valentino Vecchietti of Intersex Equality Rights UK redesigned theProgress Pride Flag to incorporate theintersex flag.[63] This design added a yellow triangle with a purple circle in it to the chevron of the Progress Pride flag. It also changed the color of green to a lighter shade without adding new symbolism. Intersex Equality Rights UK posted the new flag on Instagram and Twitter.[64][65]

New Pride Flag

This rainbow flag design is diagonal black, brown, light blue, pink, and white stripes overlaid on a traditional six-color rainbow flag. The design is intended to represent transgender and queer people of color. Puerto Rican author and vegan activist Julia Feliz conceived the idea, and Hayley Brown designed the flag to focus on transgender and queer people of color.[66][67]

This design resembles a flag proposed earlier by Daniel Quasar, which used a chevron of similar colors on a rainbow background. Quasar's design aimed to represent the same identity groups. The new design's creators, Julia Feliz and Hayley Brown, do not acknowledge Quasar's design. Some critics allege that the Quasar design appropriates aspects of the Puerto Rico Pride flag, while Quasar maintains their design was unintentional and supports the new campaign. The use of chevrons in flags is common, but diagonally placed stripes are less so.[66]

Philadelphia eight-stripe flag

In June 2017, the city ofPhiladelphia adopted a revised version of the flag designed by the marketing firm Tierney that adds black and brown stripes to the top of the standard six-color flag, to draw attention to issues ofpeople of color within the LGBTQ community.[68][69][70]

On February 12, 2018, during the street carnival ofSão Paulo, thousands of people attended a parade called Love Fest,[71] which celebrated human diversity, sexual and gender equality. A version of the flag, created by Estêvão Romane, co-founder of the festival, was unveiled which presented the original eight stripe flag with a white stripe in the middle, representing all colors (human diversity in terms of religion, gender, sex preferences, ethnicities), and peace and union among all.[72]

Progress Pride Flag

"Progress flag" redirects here; not to be confused withOrder and Progress flag.

In June 2018, designerDaniel Quasar released a redesign incorporating elements from both the Philadelphia flag andtrans pride flag to bring focus on inclusion and progress within the community.[73] The flag design spread quickly as theProgress Pride Flag on social media, prompting worldwide coverage in news outlets.[74][75][76] While retaining the common six-stripe rainbow design as a base, the "Progress" variation adds achevron along thehoist that features black, brown, light blue, pink, and white stripes to bring those communities (marginalizedpeople of color, trans people, and those living with HIV/AIDS and those who have been lost) to the forefront; "the arrow points to the right to show forward movement, while being along the left edge shows that progress still needs to be made".[77]

Rainbow Gadsden flag

Somelibertarians use a version of theGadsden flag with its snake and motto placed over a rainbow flag.[78] Following the 2016Orlando nightclub shooting, posters containing a rainbow Gadsden flag inscribed with "#ShootBack" were placed aroundWest Hollywood.[79]

Social Justice Pride Flag

In July 2018 the Social Justice Pride Flag was released in Chennai, India at theChennai Queer LitFest, inspired by the other variations of the Pride flag around the world.[80][81] The flag was designed by Chennai-based gay activist Moulee.[82] The design incorporated elements representingSelf-Respect Movement, anti-caste movement and leftist ideology in its design. While retaining the original six stripes of the rainbow flag, the Social Justice Pride Flag incorporates black representing the Self-Respect Movement, blue representingAmbedkarite movement and red representing left values.[83]

Reception

The reception to new variations and iterations of the Pride Flag have been mixed.[84][85][86][87] Supporters have praised the focus on inclusion, and the highlighting the role and discrimination ofpeople of color in theLGBTQ community. At the same time, some have expressed concern that the changes only act as a "performance, creating the impression of inclusion without real commitment", or that they have been "for the sake of branding", while not reflecting any actual "material steps towards real equality".[84] Others have remained critical, arguing that the original design already acts as a symbol of diversity,[88][85] and emphasized that the original flag was designed without any racial dimension in mind.[85] Other critics have called the variations "patronizing" and that they have taken away some "universality".[87] Both thePhiladelphia Pride Flag and the Progress Pride Flag were met with some controversy and backlash for these reasons, but also praise and widespread adoption.[85][89]

Quasar's iteration of the progress pride flag is licensed under aCreative Commons license which excludes commercial use; this has been criticised as not being in keeping with Baker's original intent for the first iteration of the flag. Quasar has stated openly that small organisations can use the flag commercially and the license was chosen to put restrictions on large corporations.[90][91] Quasar stated that: "A changing point for me was when I started to see it getting used in a way that I didn't personally agree with. Companies were snatching it up, making stuff out of it, and selling it without my attribution attached. It was purelyrainbow capitalism based marketing… If you're going to make money off of something that I created within my community it's only fair that you give back not just to me as the artist, but the community itself, too."[90] Criticism of the flag has also been made by LGBTQ people of color, who felt that the flag, despite its inclusive intent, was created without community consultation.[91]

Other variations

Many variations of the rainbow flag have been used. Some of the more common ones include the Greek letterlambda (lower case) in white in the middle of the flag and apink triangle orblack triangle in the upper left corner. Other colors have been added, such as a black stripe symbolizing those community members lost toAIDS.[92] The rainbow colors have also often been used in gay alterations of national and regional flags, replacing for example the red and white stripes of theflag of the United States. In 2007, the Pride Family Flag was unveiled at the Houston, Texas pride parade.[clarification needed]

In the early years of the AIDS pandemic, activists designed a "Victory over AIDS" flag consisting of the standard six-stripe rainbow flag with a black stripe across the bottom.Leonard Matlovich, himself dying of AIDS-related illness, suggested that upon a cure for AIDS being discovered, the black stripes be removed from the flags and burned.[22]

In 2002, another LGBTQ activist, Eddie Reynoso, recreated Gilbert Baker's original 1978 tie-dye flag,[93] incorporating a bluecanton, with white stars that were painted to a pink color, as residents in states across the nation gained the right to same-gender marriage. The flag, named the Pride Constellation,[94] was first painted on a canvas as a protest symbol during Nevada's constitutional amendment to define marriage as that between a man and a woman. In 2009, the flag was featured prominently on local and national news outlets as they reported on the California Supreme Court's ruling to uphold the state's marriage equality ban.[95][96][97]

Reynoso later rearranged the stars by order of admission into the Union,[94] retaining part of Gilbert Baker's tie-dye flag and the Pride New Glory Flag.

In 2015, Reynoso's flag once again made national news after it was featured across various news outlets reporting on theObergefell v. Hodges oral arguments at the Supreme Court.[98][99]

Gay pride flag of South Africa

LGBTQ communities in other countries have adopted the rainbow flag.[100] ASouth African gay pride flag which is a hybrid of the rainbow flag and the nationalflag of South Africa was launched inCape Town in 2010.[101] Flag designer Eugene Brockman said: "I truly believe we (the LGBT community) put the dazzle into ourrainbow nation and this flag is a symbol of just that."[102]

Government flags

While the rainbow flag has not been officially incorporated into the flags in any countries, some states and municipalities have flown the pride flag alongside the state flag to demonstrate inclusivity and support for LGBTQ communities.[103] Some countries, like Germany, allow the Pride flag to be flown on government buildings on specific occasions.[104] Some states, provinces and municipalities allow the Pride Flag to be flown on government buildings.[105] Embassies and consulates of LGBTQ friendly countries may fly the Pride flag alongside their national flag to show solidarity with the LGBTQ community.[106]

A spending bill passed in 2024 restricts flying any flag other than the US flag over US embassies. This means Pride flags cannot be flown on flagpoles at the top of embassies. However, this does not ban displaying Pride flags elsewhere on embassy grounds, like inside offices or on lower flagpoles.[107]

In 2018, marchers at theEquality March in Częstochowa carried a modified version of theflag of Poland in rainbow colors. They were reported to prosecutors for desecration ofnational symbols of Poland, but the prosecutors determined that no crime had been committed.[108]

In 2025,Boise, Idaho adopted the rainbow flag as an official city flag; this was after House Bill 96 was passed on April 3, 2025, declaring government entities in Idaho only allowed to display certain flags.[109][110]

In May 2025, the Sego Belonging Flag was adopted as an official flag ofSalt Lake City, Utah; it is based on theProgress Pride flag.[111] It was adopted in response to a new state law restricting the flying of that and other flags.[112]

The city ofMissoula, Montana adopted the rainbow flag as its official flag on June 2, 2025.[113] Other unofficial proposals and designs incorporating the rainbow flag into state, province, and municipal flags exist but have not gained widespread adoption.[114][115][103]

Notable flag creations

Mile-long flags

The mile-and-a-quarter-long flag (2 km) stretching across Key West in 2003

For the 25th anniversary of the June 1969Stonewall riots in 1994, flag creator Baker, a.k.a. Sister Chanel 2001 of theSisters of Perpetual Indulgence, was commissioned to create the world's largest rainbow flag.[116] Themile-long flag, dubbed "Raise the Rainbow",[117] took months of planning and teams of volunteers to coordinate every aspect.[117] The flag utilized the basic six colors and measured 30 feet (9.1 m) wide. After the march, foot-wide (0.30 m) sections of the flag were given to individual sponsors after the event had ended. Additional large sections of the flag were sent with activists and used inpride parades andLGBTQ marches worldwide.[116] One large section was later taken toShanghai Pride in 2014 by a small contingent of San Francisco Sisters of Perpetual Indulgence, and documented in the filmStilettos for Shanghai.[118] TheGuinness Book of World Records confirmed it as the world's largest flag.[119]

In 2003, Baker was again commissioned to produce a giant flag marking the 25th anniversary of the flag itself.[120] Dubbed "25 Rainbow Sea to Sea", the project entailed Baker again working with teams of volunteers but this flag utilized the original eight colors and measured one and a quarter miles (2 km) acrossKey West, Florida, from the Atlantic Ocean to theGulf of Mexico.[121][122] The flag was again divided afterwards and sections were sent to over a hundred cities worldwide.[123]

Other large flags

Large rainbow flag being carried in theSão Paulo LGBTQ Pride

The largest rainbow flag in theSouthern Hemisphere is a six-stripe one first flown to mark the fourth Nelson Mandela Bay (NMB) Pride in 2014,[124] held in the city ofPort Elizabeth,Eastern Cape province,South Africa.[125] It measures twelve by eight metres (39 by 26 ft), and flies on the country's tallest flag pole, which is sixty metres (200 ft) high,[125] and is in Donkin Reserve, in Port Elizabeth's central business district.[126] NMB Pride had the flag manufactured, in part, as a symbol for LGBTQ youth to feel empowered even if they were not able tocome out.[126] On the decision to fly the flag, a spokesperson for the municipality said, NMB "officially adds its voice to governments committing, firstly, to recognizing the LGBT community, and most importantly, to uphold the rights of the LGBT community".[127] It is regularly flown for NMB Pride as well as March 21 which isHuman Rights Day in South Africa, andInternational Day for the Elimination of Racial Discrimination, both commemorating the 1960Sharpeville massacre.

On June 1, 2018,Venice Pride in California flew the world's largest free-flying flag to launchUnited We Pride.[128][129] After its debut for Venice Pride, the flag traveled toSan Francisco at the end of the month forSF Pride and the fortieth anniversary of the rainbow flag's adoption.[130] United We Pride then had the flag sent toParis,London,Berlin,Vancouver,Sydney,Miami, andTokyo, ending inNew York City forStonewall 50 – WorldPride NYC 2019.[131][130][132] The giant flag was produced by the flag originatorGilbert Baker, and measures 131 square metres (1,410 sq ft).[133][134]

In June 2019, to coincide with the fifty-year anniversary of the Stonewall Riots,[135] steps at theFranklin D. Roosevelt Four Freedoms Park were turned into the largest LGBTQ pride flag.[136] The rainbow-decorated 12-by-100-foot (3.7 m × 30.5 m) staircaseAscend With Pride was installed June 14–30.[136]

Influence

See also:LGBTQ symbols

Additional pride flags

Main article:Pride flag

The popularity of the rainbow flag has influenced the creation and adoption of a wide variety of multi-color multi-striped flags used to communicate specific identities within the LGBTQ community, including but not limited to thebisexual pride flag,[137]pansexual pride flag,[138] andtransgender pride flags.[139]

Spirit Day

Spirit Day, an annualLGBTQ awareness day since 2010, takes its name from the violet stripe representing "spirit" on the rainbow flag. Participants wear purple to show support for LGBTQ youth who are victims ofbullying.[140][141][142]

Notable incorporations of the rainbow flag

Freedom Rings

Freedom Rings on a keychain

Freedom Rings, designed byDavid Spada in 1991, are six aluminum rings, each in one of the colors of the rainbow flag. These rings are worn by themselves or as part of necklaces, bracelets, and keychains.[143] They are a symbol of gay pride, and were originally sold as a fundraiser for the 1991San Francisco Gay Freedom Day Parade and quickly became a national trend. In June 1992, several ofMTV's on-air hosts wore Freedom Rings in recognition ofPride Month, elevating their visibility.[144][145] They are sometimes referred to as "Fruit Loops".[146]

Gaysper

Gaysper

Gaysper is an LGBTQ symbol based on the ghost emoji "👻" with a rainbow flag background. It gained popularity in Spain from April 2019 after a tweet from the official account of the far-right party Vox, after which a multitude of users belonging to the LGBTQ movement began to use it as a symbol. The icon has established itself as an example of the phenomenon ofreappropriation of elements of the anti-LGBTQ discourse in contemporary society through social networks.[147][148]

Rainbow crossings

Main article:Rainbow crossing

Beginning in the 2010s, cities around the world have begun installingrainbow crossings to celebrate the LGBTQ community, many of which have been made permanent in cities such asSeattle, Paris, San Francisco and Sydney.

Rainbow pedestrian crossing, incorporating rainbow flag andtransgender pride flag colors

Backlash

Controversy has grown around the use of rainbows, mainly because of their connection toLGBTQ culture. This connection has led to backlash, legislative efforts, and changes in public spaces and products.

More than a dozen states have considered or enacted bans on the display of Pride flags and other unsanctioned banners in public institutions, including schools and government buildings. Utah was the first state to pass such restrictions, only allowing approved flags (such as the U.S. flag, military flags, and state flags) to be displayed, with daily fines for violations. Similar bills have appeared or passed in states like Arizona, Texas, Florida, Wisconsin, and Illinois.[149][150][151]

Many municipalities and school districts have implemented rules banning Pride flags from classrooms or public spaces. While these rules often claim to target all non-governmental flags, debate has focused on rainbow symbols, which advocates say are being singled out as markers of LGBTQ inclusion.[150] In Kansas, State RepresentativePat Proctor, included a fourth-grader's drawing of a rainbow in a newsletter. The representative called it an example of "indoctrination" by schools, meaning he believed the use of rainbow imagery was an intentional way to promote LGBTQ ideas to children.[152]

Many companies sell rainbow-themed products, especially during Pride Month, as a way to support LGBTQ rights. However, numerous companies have recently removed rainbows from their logos or products, especially during Pride Month, as a response to growing political backlash and pressure.[153] Retailers have also responded to backlash, threats, and confrontations in stores by removing some Pride-themed merchandise or by limiting its display and sale. For example,Target significantly reduced its rainbow-branded fashion and accessories they introduced in 2015, storing some of these items in back areas rather than displaying them prominently on the sales floor.[154] Companies likeBMW andCisco, which had used rainbow-themed logos on their social media profiles during previous Pride Months, did not do so in 2025. Instead, they opted for standard branding to avoid controversy and backlash.[155]

See also

References

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