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Radio promotion is the division of arecord company which is charged with placing songs on theradio. They maintain relationships withprogram directors atradio stations and attempt to persuade them to playsingles to promote the sale of recordings, such asCDs, sold by the record company. Those involved are known asrecord pluggers.[1] They may also pay a fee to a third party, known as an independent promoter, who works in conjunction with the Label Promoters to further advance the single.
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