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RTMark/ˈɑːrtmɑːrk/ (stylized as®™ark) is ananti-consumerist activist collective, whose stated aim is to subvert the "Corporate Shield" that "protects"American corporations. The name is derived from "RegisteredTrademark".
RTMark is itself a registered corporation which brings together activists who plan projects with donors who fund them. It thus operates outside the laws governing human individuals, and benefits from the much looser laws governing corporations.[citation needed]
RTMark claimed as its first prank the "Barbie Liberation Organization", in which the voiceboxes of talkingBarbie andG.I. Joe toys were swapped, and the toys then returned to the store (1993). The first prank documentable as being truly RTMark-sponsored was theSimCopter "hack" (1996), carried out by founding memberJacques Servin[1]
Other RTMark stunts weregwbush.com (a faked campaign Website forGeorge W. Bush). They were also involved in thetoywar and they brokered a deal so James Baumgartner, the original inventor ofvoteauction[2] could sell the raw project toUBERMORGEN inAustria.
The group's website was part of theWhitney Biennial in 2000.[3]
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