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 Figure of a person lying down, used as the subreddit header | |
Type of site | Subreddit |
|---|---|
| Founded | August 14, 2013; 12 years ago (2013-08-14) |
| URL | www |
| Users | >2.9 million members |
r/antiwork is asubreddit associated with contemporarylabor movements,critique of work, corporate capitalism and theanti-work movement.[1][2][3] The forum's slogan reads: "Unemployment for all, not justthe rich!"[1] The subreddit was originally founded as a forum for discussion of anti-work ideology withinpost-left anarchism. However, following its rapid growth, the subreddit has come to represent a broader tent of left-wing politics centered on discussion of working conditions and labor activism.[1][4] Posts on the forum commonly describe employees' negative experiences at work, dissatisfaction with working conditions, andunionization.[1][4]
Various actions that have been promoted on the subreddit include aconsumer boycott ofBlack Friday as well as the submission of fakejobs applications to theKellogg Company after the company announced plans to replace 1,400 striking workers during the2021 Kellogg's strike. The popularity of r/antiwork increased in 2020 and 2021, and the subreddit gained 900,000 subscribers in 2021 alone, accumulating nearly 1,700,000 subscribers by the end of the year. It is often associated with other ideologically similar subreddits such as r/latestagecapitalism.[5] r/antiwork has been compared to theOccupy Wall Street movement due to the subreddit's intellectual foundations and decentralized ethos.[1]
On January 25, 2022, one of the subreddit's moderators, Doreen Ford, participated in an interview withFox News anchorJesse Watters. The interview was overwhelmingly criticized on Reddit and other social media platforms, which prompted the subreddit to shut down temporarily.[6][7]
r/antiwork was created in 2013 as a forum for discussion of anti-work thought withinpost-left anarchism.[1][4][8] Its early years were shaped by Doreen Ford, a moderator on the subreddit since 2013.[1][4][9] In 2014, Ford was writing ablog called AbolishWork.com.[1] Until 2017, Ford worked at a series ofretail jobs for a decade, which she described as "miserable".[1][4][10] In 2017, Ford quit working in retail to work with animals, mainly dogs, on the advice of her grandmother. As of 2021, she earns a living throughdog walking,pet sitting, and throughcrowdfunding on herPatreon.[1][4][10]
r/antiwork began growing rapidly during theCOVID-19 pandemic as millions of people were laid off from their jobs or made to work reduced hours.Remote workers began sharing variousmouse jiggler strategies to combatbossware intended to monitor the productivity of employees.[11]
In 2019, the number of subscribers was 13,000,[1] which increased to 100,000 in early 2020.[12] The subreddit's popularity increased after people began posting text messages of employees giving notice to their employers that they no longer wanted their jobs.[1] In November 2021 the subscriber number exceeded one million.[12] By December 2021 that number had grown to 1.4 million,[1] and in January 2022 it was over 1.7 million. On January 26, r/antiwork was the subreddit with the highest increase of traffic that was not one of Reddit's "default" front page subreddits.[13]
In 2021, members of r/antiwork called for "Blackout Black Friday." While originally ageneral strike onBlack Friday, it morphed into aconsumer boycott.[4] In December 2021, various members posted images of anti-workmanifestos which had printed fromreceipt printers and referred readers to r/antiwork. Some Reddit users suggested that the printouts were fake, but the founder of cybersecurity firm GreyNoise toldVice that network traffic suggested they were being printed remotely to printers that were "misconfigured to be exposed to the internet".[14]
In October 2021, r/antiwork went viral after a warehouse worker posted a screenshot of a text they sent to their supervisor announcing that they would quit their job, which resulted in "an avalanche of quitting texts from other users."[1]
In November 2021, the most popular post on r/antiwork encouraged people to turn aMcDonald's strike happening in the United States at the time into a larger general strike demanding that McDonald's pay its employees $25 an hour. The person who made the post then created and shared an anti-work sign with the slogan "McDonald's Employment Boycott" above an image of a worker swinging a hammer. People began printing out the sign and taping it up infast food restaurants.[15]
On December 9, 2021, after Kellogg's announced plans to hire new permanent workers to replace1,400 striking workers, athread on r/antiwork urged members to submit fakeapplications for the new positions in order to overwhelm the company's hiring system. As of December 10, 2021[update], the thread had more than 62,000upvotes; thedirector of communications forthe union representing the striking workers described it as "phenomenal". Members reported having submitted fake applications and that the application site had crashed repeatedly;[16] aspokesperson for Kellogg's denied that the website had crashed, tellingBusiness Insider that the hiring process was "fully operational".[17] The initiative spread to other social media platforms.[16]
On January 25, 2022, Ford participated in an interview withFox News anchorJesse Watters. The interview received an overwhelmingly negative reception from members of the subreddit. Members of the subreddit questioned why Ford felt she had the authority to represent the anti-work movement. r/antiwork briefly went private the following day, and subreddit moderators said it was a temporary measure to prevent disruption from other subreddits.[18][6][7][15] Noah Berlatsky, writing forThe Independent, stated that the Fox News segment became "a publicity disaster for r/antiwork" and that r/antiwork became "widely ridiculed".[19] Oliver Whang, writing forThe New York Times, noted: "Theories started to bounce around about some outside corporate mastermind controlling the moderators, trying to turn the community against itself."[15] Ford told Whang: "I had good intentions, but, yeah, that only does so much."[15] Ford received harassment online, including graphic threats and people insulting her appearance.[15] According toNielsen Media Research, around 3.6 million viewers watched Watters' show on the day of the interview.[20]
The subreddit r/workreform, whose motto was "Food, Healthcare, and Homes: for ALL WAGES", was started on January 26, and some members of r/antiwork migrated over. Within 24 hours, the subreddit had gained more than 400,000 members.[9][15][21] The new subreddit's growth eventually slowed; it acquired about 450,000 members and has grown steadily since.[15]
On January 27, subreddit moderator Kimezukae posted a statement on the subreddit saying that "We're going in the short-term future not accept any media interviews and we will ask the community on feedback regarding whether we will accept an interview or what kind of media outlets are outright banned". The statement also said that Ford would be removed as a moderator of the subreddit and that Kimezukae had done interviews with three major international media outlets that have not been published yet, including one withThe New York Times.[9][22] According toVice, "Since the Fox News interview, however, the main topic of conversation on the subreddit has been the interview itself, who 'owns' the subreddit, the drama associated with the fallout from the interview, brigading from other subreddits, and censorship of posts about the Fox News interview."[22] After r/antiwork was reopened to the public, all traces of Ford's account had been erased from the subreddit.[15] Within a few days, posts about abusive bosses dominated the subreddit's content again and the subreddit has grown steadily since.[15]
In May 2022, in response to a leakedU.S. Supreme Courtdraft decision to overturnRoe v. Wade, members of r/antiwork promoted the idea of a general strike against a possible ruling by the Supreme Court that would overturnRoe. However, a subreddit moderator criticized attempts to organize a general strike through social media posts as being "unproductive."[23]
r/antiwork uses theslogan "Unemployment for all, not just the rich!" Members of the subreddit are known as "idlers" in reference to theProtestant work ethic. Posts commonly criticizehustle culture[24] and share stories of employees' negative experiences at their jobs,[16] including unfair treatment by employers and poorworking conditions,[15][25] as well as poor pay.[26] Other posts express members' happiness after quitting their jobs,[27][28] a trend which began on the subreddit in 2020 and has been linked to theGreat Resignation in 2021.[29] According to subreddit moderator rockcellist, the most common issues raised by members of the subreddit include "stagnation of wages, overworking, being expected to be on call on and off the clock."[2] According toVice, members frequently discuss ways "to slack off, cheat, sabotage, and steal from their employers in act[s] of defiance".[1] The subreddit's most popular posts are screenshots of resignation letters and text messages, which became so popular that the subreddit's moderators restricted these posts to only Sundays.[10] Open discussion of workersalaries is encouraged, as isunion organization.[30]
The subreddit includes adigital library of books, texts, and podcasts includingDavid Graeber'sBullshit Jobs,[1][29][31]Bob Black's "The Abolition of Work",Karl Marx's "Wage Labour and Capital",Bertrand Russell's "In Praise of Idleness",Paul Lafargue'sThe Right to be Lazy, Devon Price'sLaziness Does Not Exist,Kathi Weeks'The Problem with Work, David Frayne'sThe Refusal of Work andHerman Melville's "Bartleby, the Scrivener," as well as a collection of anti-work quotes,[1][32] a soundtrack that includes "9 to 5", and anFAQ page.[29]
Members of r/antiwork hold varying views on work. The majority support a change in what is conceptualized as "work," while some advocate for the abolition of work altogether, and others are opposed to meaningless work or to work in acapitalist system.[24] As membership in the subreddit increased, some longtimeleft-wing members have objected to the perceivedliberal,moderate,reformist, and pro-capitalist ideologies of newcomers.[1][4]
In November 2021, Ford toldThe Independent that "The main goal of the anti-work movement is just to abolish work, but what that ends up looking like is very different, depending on who you ask," noting that members of r/antiwork include "people who areanarchists, people who areCommunists, people who aresocial democrats, people who likeBernie, people who likeAndrew Yang" and concluding that "there's lots of different kinds of leftists."[33] In December 2021, moderator rockcellist toldQuartz that "There’s no particular political ideology that any of us follow" and that the posts on the subreddit reflect "how every individual views their labor, their contributions to society, how they're compensated."[2] In January 2022, Brian O'Conner of theBBC wrote that the subreddit is "a community still rooted in direct action, but whose focus has both softened and broadened into a wider dialogue on working conditions as its popularity has grown."[31]
An internal survey of 1,592 subreddit members found that 33.4% identified associalists, 33.2% identified as social democrats andprogressives, 16.1% identified as anarchists, and 14.4% did not identify as left-wing.[1][2][3] The survey found that most members were male and live inNorth America. The survey also found that 50% of members still work full-time.[10]
In January 2020, the r/antiwork subreddit had about 70,000 members.[34] In February 2021, 235,000 people were members of r/antiwork, more than double the number of members from March 2020.Huck attributed the subreddit's growth in membership to the COVID-19 pandemic and related events, including a rise inunion busting as well as increased acceptance ofmutual-aid networks and thefour-day workweek.[24] As of December 2021[update], the subreddit had more than 1.4 million members, a 279% increase from 2020[16] with a gain of more than 900,000 members in 2021.[4] According to Reddit, r/antiwork was one of the 15 fastest-growing subreddits as of November 24, 2021[update].[35]
In 2021,opinion pieces inThe New York Times,The Guardian, andVice expressedsolidarity with r/antiwork.[4][29]
In a November 2021 research note,Goldman Sachs cited the subreddit and broader anti-work movement as factors that could lead to a long term decrease in labor force participation.[1][10][2]
In a January 2022 article, Bryce Olivas ofSocialist Revolution, a publication of theInternational Marxist Tendency (IMT), generally praised r/antiwork, but criticized the subreddit for its "lack of aclass-struggle perspective."[36]
As r/antiwork has grown, many longstanding members of the subreddit have complained loudly about recent recruits who seem not to appreciate the larger ideological project. "The subreddit is antiwork, not reformwork. We're not liberals, a capitalist ideology. We're leftists, anti-capitalists, and we want to abolish all work," reads a representative post.
Ford never makes eye contact with the camera and continuously sways throughout the video. At one point, she picks her nose.
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