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Quattroruote

From Wikipedia, the free encyclopedia
Italian automobile monthly magazine

Quattroruote
Italian Quattroruote. Cover release february 2011
CategoriesAutomobile magazine
FrequencyMonthly
PublisherEditoriale Domus
First issueJanuary 1956 (n. 0)
CountryItaly
Based inRozzano
LanguageItalian
Websitewww.quattroruote.it
ISSN0033-5916

Quattroruote (English:Four Wheels) is an Italianautomobilemagazine established by the Marchigian entrepreneurGianni Mazzocchi in February 1956. Among its regular features it includes information onused car prices.

History and profile

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Quattroruote was established by Gianni Mazzocchi in 1956.[1][2] The publisher of the magazine is Editoriale Domus.[1][2] Its head office is inRozzano (Milan Province), where the historical museum of the magazine is located. The magazine is published monthly and offers news on road and track tests, price lists for new cars as well as quotations for used vehicles.[2]

The magazine is also published in various countries, includingChina andRussia which was launched in 2006.[1]

Circulation

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Quattroruote had a circulation of 596,742 copies between September 1993 and August 1994.[3] The circulation of the magazine was 464,000 copies in 2004.[4] Between February 2006 and January 2007 the magazine sold 450,500 copies.[5] It was the first best-selling automobile magazine in Italy in 2007[6] with a circulation of 425,539 copies.[7] The magazine had a circulation of 354,735 copies in 2010, making it the fourth best-selling European automobile magazine and the absolute best selling in Italy.[8]

The Automotive Safety Centre

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The test-track belonging to the magazine is located inVairano di Vidigulfo (Pavia Province). The Automotive Safety Centre, opened in 1995, is 4500 m long, with an 1800 m main straight, whereacceleration tests are carried out. During these tests it is possible to reach 300 km/h. The race track has been approved byFIA forFormula One tests.[9]

The handling track

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The handling track, connected to the speed test area and used for handling test of vehicles, has bends andchicanes of different radii whereoversteer andundersteer of vehicles can be examined.

SUV test area

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TheSUV test area is next to the ASC straight section, whereoff-road vehicle driving and overturning characteristics are established.

Safe drive

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Quattroruote organizes safe driving courses on an area of about 17000 m² where students, followed by expert instructors, are taught driving techniques on wet or dry surfaces, handling and stopping.

Events

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Quattroruote Day

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Anniversary of the first issue of the principal magazine, the 2006 (fiftieth) and 2016 (sixtieth)Quattroruote Days are represented by much merchandise and advertising.

TG Cup/GT Cup

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For motives of copyrights, from 2015 known asGT Cup, is the officialTop Gear Italian festival/race organized by Editoriale Domus. Any year, in the participants list appearsThe Stig.

RomeTop Gear event

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Organised by Editoriale Domus andQuattroruote, and set also inPoland, is an international car exhibition inRome.

Books

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One of the most significant ofQuattroruote's book series is the famousTutte le auto del mondo ("All the cars of the world", sometimes stylized asTutte le Auto del Mondo) or "TaM", any issue of this series was for sale any year, with the death of its "director" inLido di Jesolo (in theProvince of Venice), this books was not more published.

In 2006, it was published the bookPericolo, attraversamento rane! (Literally:Danger, crossing frogs!), Which collects various photographs related to vehicles and roads, with funny comments.

See also

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References

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  1. ^abc"Quattroruote"(PDF).Burda International. Retrieved22 January 2015.
  2. ^abc"Quattroruote".Editoriale Domus. Retrieved22 January 2015.
  3. ^"Top paid-circulation consumer magazines".Ad Age. 17 April 1995. Retrieved12 April 2015.
  4. ^"European Publishing Monitor. Italy"(PDF).Turku School of Economics and KEA. Archived fromthe original(PDF) on 11 April 2015. Retrieved7 April 2015.
  5. ^"Italian Publishers"(PDF).Citi Group. 24 May 2007. Retrieved27 September 2015.
  6. ^Anne Austin; et al. (2008)."Western Europe Market and Media Fact"(PDF).ZenithOptimedia. Archived fromthe original(PDF) on 5 February 2015. Retrieved10 April 2015.
  7. ^"Dati ADS (tirature e vendite)".Fotografi (in Italian). Archived fromthe original on 24 April 2015. Retrieved26 April 2015.
  8. ^"World Magazine Trends 2010/2011"(PDF).FIPP. Archived fromthe original(PDF) on 2 April 2015. Retrieved1 April 2015.
  9. ^"autoX and Italy's Quattroruote form an editorial partnership!".Adgully. 13 March 2013. Retrieved22 January 2015.

External links

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Wikimedia Commons has media related toQuattroruote.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Quattroruote&oldid=1239562921"
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