 | |
| Company type | Private |
|---|---|
| Industry | Media |
| Founded | 2010 |
| Headquarters | |
| Parent | Gallery Media Group |
| Website | www.purewow.com |
PureWow is an Americandigital media company that publishes women's lifestyle content.[1] Acquired byGary Vaynerchuk in 2017 as part ofGallery Media Group, PureWow tailors lifestyle topics for Millennials andGeneration X,[2][3] includingfashion, beauty,home decor, recipes, entertainment, travel,technology,[4] literature, wellness and money.
PureWow was founded by Ryan Harwood in September 2010, along withBob Pittman's Pilot Group and the women of wowOwowJoni Evans,Mary Wells Lawrence,Whoopi Goldberg,Liz Smith,Candice Bergen, andLesley Stahl, among others. In January 2013, PureWow hired formerReal Simple editor Mary Kate McGrath as its firsteditor-in-chief. In August 2014, PureWow was listed as no. 352 onInc. Magazine's 2014 list of the top 500 fastest-growing privately owned companies.[5] In May 2015, PureWow raised $2.5 million.[6]
In 2017, serial entrepreneur Gary Vaynerchuk and Miami Dolphins' owner Stephen Ross' venture firm, RSE Ventures, acquired PureWow to form Gallery Media Group as a creative agency and media firm. PureWow's CEO, Ryan Harwood serves as the chief executive of Gallery Media Group.[7]
PureWow publishes national content as well as local content forNew York City,Los Angeles,Chicago,San Francisco,Dallas, and theHamptons. The company publishes content across fashion, beauty, homecare topics, technology, entertainment, books, wellness and finances.[8] PureWow articles are distributed via its website PureWow.com,[9] email, and oversocial media channels.
PureWow's executives have appeared onFox News,[10]Good Day New York,[11]Today Show,[12] New York Live,[13] andBloomberg TV to discuss fashion andnative advertising topics.[14]Forbes magazine highlighted PureWow's audience growth in an interview with PureWow CEO Ryan Harwood.[15] The company's growth to four million readers earned PureWow features in Fortune's Brainstorm Tech Startup Idol,[16][17] one of Paradigm Next's Featured Fridays,[18] andCrain's New York Business.[19]