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Prime Inc.

From Wikipedia, the free encyclopedia
American trucking company

New Prime Inc.
Company typePrivate
IndustryFreight transport
Founded1970
Headquarters,
U.S.
Websitewww.primeinc.com
A Prime semi-truck in 2024
A Primeintermodal container in 2021

New Prime Inc., doing business asPrime Inc.,[1] is an Americantrucking company based inSpringfield, Missouri. The company operates across the United States and Canada and provides a variety of freight transport services, includingrefrigerated,flatbed,tanker, andintermodal.

History

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Prime Inc. was founded in 1970 by Robert E. Low inUrbana, Missouri. The company moved its headquarters toSpringfield, Missouri, in 1980.[2][3]

By 1990, Prime employed 1,250 drivers and maintained a fleet of 680 trucks.[4] The company outfitted its fleet with satellite communications and tracking equipment fromQualcomm in 1992 at a cost of $4.3 million.[5]

In 2004, Prime implemented a policy of only pairing new drivers with trainers of the same gender in response to complaints of sexual harassment by female trainees. TheEqual Employment Opportunity Commission (EEOC) filed a lawsuit against the company in 2011, alleging that the policy was discriminatory, as a lack of female trainers made it more difficult for women to complete training. The company reached a settlement agreement with the EEOC in 2016, agreeing to pay more than $3.11 million in compensatory damages.[6][7]

In January 2019, theUnited States Supreme Court issued a decision against the company inNew Prime Inc. v. Oliveira, a case considering how theFederal Arbitration Act applies to transportation workers who are classified asindependent contractors.[8] In 2020, Prime reached a settlement agreement in that case and a related lawsuit,Haworth et al v. New Prime Inc., agreeing to pay out $28 million to a group of drivers (largely independentowner-operators)[9] who said they were improperly compensated by the company.[10]

Prime filed a lawsuit againstAmazon in July 2019, stating that the company's use of theAmazon Prime logo on itssemi-trailers was "confusingly similar" to Prime's own branding.[11][12] Prime soughtinjunctive relief against Amazon for the alleged damage to its business.[13] The lawsuit was dismissed in 2022 after the two companies reached a confidential settlement agreement.[14]

The company launched a hopper division in 2024, with an initial order of 25hopper trailers for the transport of corn, grain, and other bulk commodities.[15]

Operations

[edit]

Prime Inc. is aprivately held company that operates across the United States and Canada.[16] It provides a variety of freight transport services, includingrefrigerated transport,flatbed transport,tanker transport, andintermodal transport.[17] The company employs about 1,700 drivers and 7,400 independent contractor drivers as of 2024[update].[18]

References

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  1. ^"Company Snapshot: New Prime Inc".Safer.fmcsa.dot.gov.Federal Motor Carrier Safety Administration. RetrievedNovember 24, 2025.
  2. ^"Prime, Inc. Leadership". Prime, Inc. RetrievedNovember 24, 2025.Robert E. Low founded Prime, Inc. in 1970 in Urbana, Missouri, as a 19 year-old engineering student at the University of Missouri. The company's headquarters remained in Urbana until 1980 when they were moved to their current site in Springfield, Missouri.
  3. ^Bill Maurer (December 19, 1979)."Bonds authorized for truck firm move".Springfield Leader and Press. p. C1 – viaNewspapers.com.
  4. ^Sara B. Hansen (December 23, 1990)."Diesel costs put brakes on trucks".Springfield News-Leader. p. G1 – via Newspapers.com.
  5. ^Patty Cantrell (December 26, 1992)."Going ahead of the curve".Springfield News-Leader. p. 4B – via Newspapers.com.
  6. ^Jonathan S. Reiskin (August 25, 2014)."Prime Inc.'s Training Discriminated Against Female Drivers, Judge Says".Transport Topics. RetrievedNovember 24, 2025.
  7. ^Jonathan S. Reiskin (June 6, 2016)."Prime Agrees to Pay $3.11 Million to Settle EEOC Case".Transport Topics. RetrievedNovember 24, 2025.
  8. ^"New Prime, Inc. v. Oliveira".Constitutional Accountability Center. RetrievedNovember 24, 2025.
  9. ^Eric Miller (July 27, 2020)."New Prime Agrees to $28 Million Settlement in Contractor Dispute".Transport Topics. RetrievedNovember 24, 2025.
  10. ^Lisa Burden; S. L. Fuller (July 29, 2020)."Prime settles 2 driver misclassification suits for $28M".Trucking Dive. RetrievedNovember 24, 2025.
  11. ^Harrison Keegan (July 9, 2019)."Missouri trucking company sues Amazon over use of 'Prime'".USA Today. RetrievedDecember 4, 2025.
  12. ^Nat Levy (July 23, 2019)."Prime dispute: Trucking company sues Amazon over logo on tech giant's shipping fleet".GeekWire. RetrievedDecember 4, 2025.
  13. ^Blake Brittain (July 3, 2019)."In Court Filing, Prime Inc. Says Amazon's Use of 'Prime' Causes Confusion".Transport Topics. RetrievedNovember 24, 2025.
  14. ^Ralph Green (July 6, 2022)."Springfield trucking company settles lawsuit with Amazon over use of word 'Prime'".Springfield News-Leader. RetrievedNovember 24, 2025.
  15. ^Keiron Greenhalgh (January 10, 2024)."Prime Launches Hopper Division, Starting With 25 Trailers".Transport Topics. RetrievedNovember 24, 2025.
  16. ^"A Guide to Trucking Divisions: Which Path Will You Take?". Prime, Inc. RetrievedNovember 24, 2025.
  17. ^"FTL Freight Transport & Delivery Services". Prime, Inc. RetrievedNovember 24, 2025.
  18. ^Mike Cullinan (February 9, 2024)."In the Driver's Seat: Prime Inc. controller ascends to president".Springfield Business Journal. RetrievedNovember 24, 2025.

External links

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