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PostRank

From Wikipedia, the free encyclopedia
Social media analytics service
PostRank Inc.
Company typePrivate
IndustryWeb analytics
PredecessorAideRSS Inc.
FoundedJuly 2007[1]
FounderIlya Grigorik
DefunctMay 1, 2012 (2012-05-01)
FateAcquired (June 6, 2011)[2]
SuccessorGoogle
Headquarters
Waterloo
,
Canada
Products
  • PostRank Analytics
  • PostRank Data Services
  • PostRank Connect
Number of employees
  • Steady15 (2011)
Websitepostrank.com

PostRank was asocial mediaanalytics service that used a proprietary ranking algorithm to measure "social engagement" with published content based onblog comments andlinks,Internet bookmarks,clicks,page views, and activities fromsocial network services such asTwitter,Digg,Facebook andMyspace. In June 2011, PostRank was acquired by Google.

The company was formerly called AideRSS, Inc. In October 2008, AideRSS re-launched their website as postrank.com to focus the company's work on the core PostRank technology. In July 2009, the company officially changed its name to PostRank Inc.

Services

[edit]

The company developed and offered multiple services:

  • PostRank Data Services, launched in July 2009, was a collection ofAPIs and reports to providereal-time anddata miningSocial Web data to companies to use in applications, measure marketing, and for strategic planning. The service provided a free API that was used, for example, to rankTED talks by engagement.[3]
  • PostRank Analytics, launched in September, 2009, was a service forbloggers and onlinepublishers to track where and how their audiences are sharing and organizing their content on theSocial Web and perform competitive analysis.
  • PostRank Connect, launched in August, 2010, was a service forbrands andpublic relations andmarketing agencies to work withbloggers to run productcampaigns and receiveconsulting services.

Google Analytics

[edit]

After acquisition, PostRank functionality was integrated intoGoogle Analytics:

  • On December 8, 2011Google Analytics announced the Analytics Social Data Hub[4] at LeWeb Paris.
  • On March 20, 2012Google Analytics launched social reporting[5] functionality.
  • On May 1, 2012, the PostRank services were sunset.[6]

References

[edit]
  1. ^Ilya Grigorik (July 24, 2007)."AideRSS - smart RSS filtering". Retrieved2013-12-31.
  2. ^Rachel King (June 6, 2011)."Google buys PostRank analytics firm".ZDNet. Archived fromthe original on July 28, 2012. Retrieved2013-12-31.
  3. ^"TED Talks - PostRank".
  4. ^"Google Analytics Social Data Hub".
  5. ^"Capturing The Value Of Social Media Using Google Analytics".
  6. ^"PostRank services have been sunset". May 1, 2012. Archived fromthe original on January 15, 2013. Retrieved2013-01-15.
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