Electra Heart is the second studio album by Welsh singer-songwriter
Marina Diamandis, released under the stage name Marina and the Diamonds. It was released on 27 April 2012 by
679 Artists and
Atlantic Records. Diamandis collaborated with producers including
Liam Howe,
Greg Kurstin,
Dr. Luke,
Diplo and
Stargate during its recording, and subsequently transitioned from the
new wave musical styles seen throughout her debut studio album,
The Family Jewels (2010). Their efforts resulted in a
concept album consisting of
electropop and
dance-pop music, a distinct departure from her earlier projects. Lyrically, the album discusses topics of love and identity. Diamandis created the title character "Electra Heart" to represent female archetypes in popular American culture (House Wife, Beauty Queen, Homewrecker, and Idle Teen).
Music critics were divided in their opinions of
Electra Heart, expressing ambivalence towards Diamandis' shift in musical style and its overall production. However, the album retrospectively earned the status of a
cult classic, with
Rolling Stone listing it among the 50 greatest concept albums of all time. The album debuted at number one on the
UK Albums Chart with first-week sales of 21,358 copies. In doing so, it earned Diamandis her first chart-topping album there. The album was eventually certified gold by the
British Phonographic Industry (BPI) for exceeding shipments of 100,000 units.
Electra Heart performed moderately on international charts, including a peak position of number 31 on the US
Billboard 200, and became Diamandis' highest-charting album in the United States at the time selling an estimated 11,000 copies. The album was eventually certified gold by the
Recording Industry Association of America (RIAA) for exceeding shipments of 500,000 units. (
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