 | |
| Available in | English |
|---|---|
| Founded | 2006; 19 years ago (2006) |
| Headquarters | |
| Owner | Vox Media |
| Founder(s) | Lisa Sugar Brian Sugar |
| Products | PopSugar, PopSugar Must Have, Beauty by POPSUGAR |
| URL | popsugar |
| Launched | March 2006; 19 years ago (2006-03) |
PopSugar Inc. is an American media and technology company that is the parent to the media property PopSugar (stylizedPOPSUGAR) and a monthly subscription business PopSugar Must Have. The company was founded in 2006 by married couple Brian and Lisa Sugar as a pop culture blog.[2] The company is part of American digital holding companyVox Media.
Husband and wife Brian Sugar and Lisa Sugar founded PopSugar, in 2006, after a suggestion by bloggerOm Malik that Lisa turn her celebrity gossip hobby into a company.[3] Brian became CEO and Lisa Editor-in-Chief, and they added venture capitalistMichael Moritz to the board.[4]
In 2007, the company acquiredShopStyle, a fashion shoppingsearch engine,[5] followed by acquisitions of Starbrand Media,[6] FreshGuide,[7] and Circle of Moms in 2012.[8] In 2013, the company officially changed its name from Sugar Inc. to PopSugar, and announced that it was profitable and had grown to over 450 employees.[9] In 2019, American digital holding companyGroup Nine Media acquired PopSugar in an all-stock transaction.[10]
PopSugar Inc operates the brands PopSugar and PopSugar Must Have. PopSugar features lifestyle content targeted towards women 18–34, across topics such as beauty, entertainment, fashion, fitness, food, and parenting, on mobile, video, andsocial media.
PopSugar Must Have was a subscription service that sends subscribers a monthly box of items curated by PopSugar editors. It also offered special edition boxes with retailers such asCFDA,Neiman Marcus, andTarget. Summer 2020 was the final PopSugar Must Have box.
Headquartered inSan Francisco, PopSugar is funded bySequoia Capital andInstitutional Venture Partners.[11] The company also has offices in Chicago, London, Los Angeles, and New York.[12]
| Leadership |  | |
|---|---|---|
| Websites | ||
| Explained franchise | ||
| Related | ||