Politika is published by Politika novine i magazini (PNM), a joint venture betweenPolitika a.d. and East Media Group.[2][3] The current director of PNM is Mira Glišić Simić.[4]
Since its launch in January 1904, has been published daily except for several periods. Due toWorld War I, there were no issues from 14 November 1914 to 21 December 1914, and again from 23 September 1915 to 1 December 1919. In theWorld War II, there were no issues from 6 April 1941 to 28 October 1944. In protest against the government's intentions to turn into astate-owned enterprise, a single issue was not published in summer 1992. The launch issue had only four pages and a circulation of 2,450 copies, and its record high circulation was the 25 December 1973 issue (634,000 copies).
In the run-up to and during thebreakup of Yugoslavia and theYugoslav Wars,Politika was under the control ofSlobodan Milošević and theLeague of Communists of Serbia and was used for political purposes. It was used to publish controversial things such as the "Vojko i Savle" article, as well as an information guide to show what was allegedly happening to the Serbs in other republics, together with theRadio Television of Serbia.Politika blamed the localKosovo Albanians for sodomizingĐorđe Martinović, and published fabricated reader letters claiming that the Albanians were "raping hundreds of Serbian women". Before and during theCroatian War of Independence, it published opinions on how "blood may shed again" in Croatia because of World War II, published claims on how the Vatican funded Croatia to break up Yugoslavia. At the end of theBattle of Vukovar, it ran the fabricated story of theVukovar children massacre.[5][6][7][8] However, the article was retracted with a statement published the following day.[5]