 | |
 Plus500 Headquarters | |
| Company type | Public |
|---|---|
| Industry | Online trading |
| Founded | 2008 (2008) |
| Founders | Alon Gonen, Gal Haber, Elad Ben Yitzhak, Omer Elazari, Shlomi Weizman, and Shimon Sofer |
| Headquarters | United Kingdom  |
Key people |
|
| Services | Online trading platform |
| Revenue |  US$ 768.3 million (2024)[2] |
 US$ $336.1 million (2024)[2] | |
| US$ $273.1 million (2024)[2] | |
| Website | plus500 |
Plus500 is a globalfintech firm that provides online trading services incontracts for difference (CFDs), share dealing,futures trading and options on futures. It is listed on theLondon Stock Exchange and is a constituent of theFTSE 250 Index.
The company was founded in 2008 by six alumni of theTechnion, Alon Gonen, Gal Haber, Elad Ben Yitzhak, Omer Elazari, Shlomi Weizman, and Shimon Sofer.[3]
In 2013, Plus500 became a publicly traded company on theAlternative Investment Market of theLondon Stock Exchange. Its market cap was $202 million.[4][5]
The company launched itsWindows Store app in 2014.[6]
In 2014, the Financial Conduct Authority (FCA) launched a review into how the organization signed up new customers. The investigation came about due to concerns raised by its rivals. Allegedly, Plus500 only verified client identities when they withdrew funds rather than during account registration.[7]
In January 2016, Plus500UK resumed onboarding new customers in the UK.[8] In the same year, Plus500IL Ltd., the company's Israeli subsidiary, received a Trading Arena Licence from the Israel Securities Authority (ISA). In September, Plus500 launched anApple Watch app to trade and view account details.[9]
In the fall of 2016, Plus500's founders sold 13% of the company's shares, raising £100.75 million but causing a 16% stock drop. They retained a 22% stake.[10]
In December 2017, Plus500'sSingapore subsidiary, Plus500SG Pte Ltd., obtained a Capital Markets Services license from the Monetary Authority of Singapore (MAS) to trade in securities and leveraged forex.[11]
In June 2018, Plus500 launched an Economic Calendar, providing global financial events and indicators in partnership withDow Jones & Company, along with a list of impacted instruments per event.[12] That same month, shares of Plus500 were listed in the main market of the London Stock Exchange, and the company joined theFTSE 250 Index of leading mid-cap firms.[13][14] By 2018, Plus500's trading apps supported 32 languages, including English, German, Italian, Spanish, French, Arabic, and Chinese.[15] By the end of 2018, Plus500 reported a 33% increase in revenue, reaching $437.2 million (£314.7 million) compared to $327.9 million in the previous year. Net profit rose by 70% to $199.7 million.[16]
In 2021, Plus500 appointedJacob A. Frenkel, former chairman ofJP MorganChase International and former governor of theBank of Israel, as chairman.[17] the company announced its agreement to acquire Cunningham Commodities LLC and Cunningham Trading Systems LLC, finalizing the acquisition by July as part of its expansion into the U.S. futures market.[18][19]
During the summer of 2021, Plus500 opened a new R&D center in Tel Aviv[20] and introduced "Plus500 Invest," a stock-trading platform featuring over 2,000 instruments.[21] By the third quarter of 2021, the company reported having 166,310 active clients.[22]
In March 2022, Plus500 acquired Japan-based EZ Invest Securities, specializing in securities and derivatives trading.[23] Later, in September, it launched TradeSniper, a futures trading app for U.S. retail clients.[24]
In August 2024, Plus500 announced plans to return $185.5 million to shareholders through a $110 million share buyback and $75.5 million in dividends. The company benefited from global volatility driven by events like theCOVID-19 pandemic,2022 Russian Invasion of Ukraine, and aconflict in Gaza since 7 October 2023 and expects to benefit from theU.S. elections in November 2024. Plus 500 also intends to focus on expanding into the U.S., UAE, and Japanese markets.[25][26]
In January 2025, Plus500 was added to the STOXX Europe 600 Index, which tracks 600 large, mid, and small-cap companies across 17 European countries. The inclusion followed a 70% increase in the company's share price over the previous 12 months, bringing its market capitalization to approximately £2.1 billion. Institutional investors widely follow the STOXX Europe 600, which underpins a range of ETFs, increasing visibility and potential demand for companies within the index. Plus500's management described the listing as a recognition of the company's sustained growth and capital returns since its 2013 IPO, during which time it has returned over $2.3 billion to shareholders. As of the end of 2024, the company reported holding approximately $900 million in cash with no debt.[27]
The company is the best-performing member of the FTSE All-Share on a total return basis over the past decade.[28]
In March 2025, Plus500 announced that it had conditionally agreed to acquire the entire share capital of Mehta Equities Limited, an Indian financial services firm founded in 1995 by Rakesh Mehta. Mehta provides a range of broking services, including futures, options, and cash equities trading, and is regulated by theSecurities and Exchange Board of India (SEBI). It holds memberships with major Indian exchanges such as the NSE,BSE, MCX, MSE, andNCDEX, and has a clearing membership with the Indian Clearing Corporation.[29]
Plus500 holds 15 regulatory licences internationally.[30]
Plus500 holds 15 regulatory licenses internationally.[31]The company became an FCA-regulated company in the UK in 2016.[32][33][34]In January 2025 it obtained a license from the Securities and Commodities Authority to operate in the UAE.[35]It obtained a Canadian Investment Regulatory Organization licence for Canada in June 2025.[31]
The group has also obtained licenses for the US and Japan.[36]
Plus500 uses an affiliate marketing model to target potential clients on social media platforms likeFacebook andInstagram.[37] Their affiliate marketing programme allowed website owners to earn commissions for new client referrals.[7]
In 2015, Plus500 became theAtlético de Madrid's main sponsor and kept that title for the next 7 years until June 2022.[38] The company expanded its sports sponsorships in 2016 with theACT Brumbies ofSuper Rugby,[39] in 2020, signed with three football clubs: Swiss Super League championsYoung Boys,[40] and Poland's championsLegia Warsaw.[41]
In 2022, Plus500 entered a multi-year partnership with theNBA'sChicago Bulls[42] and launched an advertising campaign featuring actorKiefer Sutherland in the United Kingdom, Italy, the Netherlands, Germany, and Australia.[43]
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