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| Playhour | |
|---|---|
| Publication information | |
| Publisher | Amalgamated Press Fleetway Publications IPC Magazines |
| Schedule | Weekly |
| Format | Ongoing series |
| Genre | |
| Publication date | 16 October 1954 – 15 August 1987 |
| No. of issues | c. 1700 |
| Main character(s) | Prince, the Wonder Dog of the Golden West Sonny and Sally of Happy Valley |
| Creative team | |
| Artist(s) | Sep E. Scott,Peter Woolcock,Hugh McNeill,Nadir Quinto,Ron Embleton,Basil Reynolds,H. M. Talintyre,Ron Nielsen, Walter Bell,Fred Robinson, Fred Holmes,Philip Mendoza, Fred White,Harry Pettit,Harold McReady,Douglas Turnbull,Eric Stephens,Tom Kerr,Geoff Squire,Bert Felstead,Gordon Hutchings,Tony Hutchings,Roger Hutchings,Barbara C. Freeman,Rene Cloke,Henry Seabright,Virginio Livraghi,Ferguson Dewar,Leslie Branton andArthur Baker,Jesus Blasco |
Playhour was a British children's comics magazine published byAmalgamated Press/Fleetway/IPC between 16 October 1954 and 15 August 1987, a run of approximately 1,700 weekly issues.Playhour contained a mixture of original tales for young children and adaptations of well-known fairy tales (drawn byNadir Quinto,Ron Embleton,Jesus Blasco and others).
Originally published under the titlePlayhour Pictures, it was intended as a companion toJack and Jill, initially aimed at a slightly older audience. The lead strip in its early days wasPrince, the Wonder Dog of the Golden West, drawn bySep E. Scott.
With issue #32 (21 May 1955), the title of the publication was shortened toPlayhour and it lowered its target age-group, introducing comic strips based onA. A. Milne'sWinnie-the-Pooh andKenneth Grahame'sThe Wind in the Willows, both drawn byPeter Woolcock.
1956 saw the arrival ofSonny and Sally of Happy Valley, two children (and their pet lamb) who were to be associated with the title until its demise in 1987. The stories of Sonny and Sally (drawn byHugh McNeill) were initially related in rhyming couplets, as were a number of other early stories, although by the end of the 1970s the stories were written in normal prose form. (Others were told in captions below the illustration, ortext comics, asPlayhour avoided the use ofword balloons.) Sonny and Sally "wrote" the weekly editorial letter and children writing to the publisher's editorial address (Cosy Corner, The Fleetway House, Farringdon Street, London E.C.4) would receive replies "signed" by Sonny and Sally.
It was standard practice in the twentieth-century British comics industry to merge a magazine into another one when it declined in sales. Typically, three stories or strips from the cancelled magazine would continue for a while in the surviving magazine , and both titles would appear on the cover (one in a smaller font than the other) until the title of the cancelled magazine was eventually dropped.Playhour exemplified this practice, with nine other publications merging into it over the course of its existence:[1]
