"Plain folks" is a form ofpropaganda and alogical fallacy.[1] A plain folks argument is one in which the speaker presents themselves as anaverage Joe — acommon person who can understand and empathize with a listener's concerns.[2][3]
It is like the propaganda, bandwagon. The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience to the listener and knows why they may be skeptical or cautious about accepting the speaker's point of view. In this way, the speaker gives the audience a sense oftrust and comfort, believing that the speaker and the audience share common goals and that they thus should agree with the speaker.
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