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|
 "Una Ka Rito" | |
| Country | Philippines |
|---|---|
| Broadcast area | Worldwide |
| Network | Viva Networks |
| Programming | |
| Languages | Filipino English |
| Picture format | 480i (SDTV) 1080i (HDTV) |
| Ownership | |
| Owner | Viva Communications |
| Sister channels | Viva Cinema Tagalized Movie Channel Sari-Sari Channel Viva TV Plus |
| History | |
| Launched | May 6, 1996 (1996-05-06) |
| Former names | Viva Cinema (1996–2003) |
| Availability | |
| Terrestrial | |
| Cignal TV (Nationwide) | Channel 41 |
| SatLite (Nationwide) | Channel 31 |
| SkyTV (Metro Manila) | Channel 91 |
| G Sat (Nationwide) | Channel 45 |
Pinoy Box Office (PBO; stylized in lowercase aspbo) is a Philippinepay television film channel owned by the Philippine media companyViva Communications. Its programming consists of films produced and distributed byViva Films.[1] Aside from films, PBO occasionally playsmusic videos from recording artists underViva,concerts of its artists, and some original TV series and a few talk shows (includingAnong Ganap) exclusive to the channel andIsland Living.
Plans to launch the channel were unveiled on December 7, 1994, with the launch date set to somewhere between June and August 1995. It would be broadcast using the then-newAsiaSat 2 satellite. STAR and Viva would co-produce 130 new titles a year.[2]
The channel was originally launched asViva Cinema on May 6, 1996, in partnership betweenViva Entertainment in the Philippines andStar TV (later simply rebranded as STAR in 2001) inHong Kong.
On July 10, 2003, STAR announced that the joint venture with Viva Entertainment would not be renewed after Viva Entertainment acquired the remaining stake of the channel from STAR Group Limited, meaning Viva Cinema would be closed down on July 31, 2003. On August 1, 2003, Viva Cinema was rebranded asPinoy Box Office.[3]
PBO officially launched on August 1, 2003, replacing Viva Cinema in its channel space. This followed the termination of the brand licensing agreement between Viva Entertainment and STAR Group Limited, resulting in Viva Cinema’s closure on July 31, 2003.
On August 1, 2021, after Viva TV was renamed asViva Cinema, PBO features films produced and distributed byViva Films which were released at most 26 years behind the current year, as well asAnong Ganap?.
