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| Philippine Fashion Week | |
|---|---|
 | |
| Status | Active |
| Genre | Exhibitions |
| Frequency | Biannual |
| Country | Philippines |
ThePhilippine Fashion Week (PhFW) is abiannualfashion show inMetro Manila,Philippines that showcases Filipino designers, international brands, and emerging names. It is the longest-running fashion event in the country, featuring appearances by famous Filipino and global fashion individuals. The Philippine Fashion Week was founded in 1997 by Joey A. Espino Jr. and Audie Espino.[1]
Philippine Fashion Week was founded by brothers Joey A. Espino Jr. and Audie Espino in 1997 as a biannual event.[2] The event is held in May to showcase holiday collections and in October to present spring and summer collections. Joey and Audie Espino have a history of creativity, specifically in choreography and training in ballroom dancing. At 17 years old, Joey directed his first fashion show in Hilton Manila. The idea for Philippine Fashion Week came in the 1990s, when Joey was inspired after attending New York Fashion Week. The Philippines did not have any industry fashion events similar to New York Fashion Week, so Joey saw this as an opportunity to get his country involved in the fashion scene. The Espino brothers decided to go with the name "Philippine Fashion Week" in order to represent the entirety of the Philippines, rather than a specific group.[3]
Runway Productions, CalCarries, EsAC, and the Masters School for Models annually present Philippine Fashion Week. In previous seasons, Philippine Fashion Week was sponsored byMasterCard,L'Oréal Paris,Maybelline New York, Power Mac Centre,Beats by Dre, Moshi, Gosh, Knomo London,Happy Plugs Stockholm, Case Mate,BDO, SM Residences, Hamilo Coast, Pico de Loro Club, Ipanema,Sony Vaio,Sony Cybershot,PLDT,Axe,Pond's,Sunsilk,Cream Silk,Magnum Ice Cream,Nestle,Emperador andCignal TV.[4]
The government sector, including theDepartment of Agriculture,Fiber Industry Development Authority, and Burdang Taal, in collaboration with Filipino designers, has participated in Philippine Fashion Week to bring attention to local fabrics and craftsmanship.[5]
Other presentations on the runways of Philippine Fashion Week includeSM Department Store's 50th anniversary celebration,A Tribute to Louie Mamengo,A Tribute to Joe Salazar, Salvacion Lim Higgins'Slim's at 50,Project Runway Philippines' Season 1 and Season 2 finales, Ford Supermodel of the WorldPhilippines, andSupermodel Philippines.
Participating brands in recent years includeSM Store's SM Woman, SM Men, SM Kids, SM Shoes & Bags, Parisian,Forever 21,Alexander Wang X,H&M, The Ramp-Crossings Department Store, Rusty Lopez,Bench, Human, Kashieca, Freego, FG,Wrangler,Giordano,Vans,Guess,Levi's,Lee Jeans,Jag Jeans,Candie's, Folded & Hung,Triumph, Wharton, Jelly Bean, Bayo, Plains & Prints, Petit Monde,Barbie 50th Anniversary,Penshoppe, Oxygen,Regatta, Memo, For Me,Avon Fashion, Unica Hija, Sfera, Suite Blanco, Uno de 50, Toblerone, and Mint, showcasing their collection each season.
Filipino designers includingIto Curata, Arcylen Moya, Ezra Santos, Oliver Tolentino, Albert Andrada, Jerome Salaya Ang, Noel Crisostomo, Jeffrey Rogador, Sidney Perez Sio, EsAc, Pat Santos, Arnold Galang, Roland Alzate, Raoul Ramirez, Lyle Ibanez, Cherry Samuya Veric, Philipp Tampus, Junjun Cambe, Mixy Dy, Jian Lasala, Randall Solomon, Kaye Morales, Boyet Dysangco, Anthony Nocom, Eric Delos Santos, Cesar Gaupo, Robin Tomas,Lesley Mobo, Frederick Peralta,Ben Farrales,Pitoy Moreno, Michael Cinco, and Aureo Alonzo have presented their collections on Philippine Fashion Week's multimedia platform. The event is ‘by invitation only’, and participating designers pay a participation fee. Each designer undergoes a stringent selection process, and their collections are approved based on design ingenuity.[6][7]
Notable celebrities and personalities who have been featured on Philippine Fashion Week include, but are not limited to:Nina Garcia,Leighton Meester,Kylie Jenner,David Gandy,Allison Harvard, Dominique Reighard,Katie Ford, and the Miss Shapes. International Filipino supermodels likeCharo Ronquillo,Charlene Almarvez, Danica Magpantay,Manuela Basilio, andPaolo Roldan have been recurring guests.[8]
Designers that have been hosted on Philippine Fashion Week have had their pieces worn by celebrities that include, but are not limited to;Beyoncé,Rihanna,Lady Gaga,Sofía Vergara,Christina Aguilera,Nicole Scherzinger,Jennifer Lopez,Chris Brown,Britney Spears,Fergie,Tyra Banks,Paula Patton,Paris Hilton,Dita Von Teese,Emmy Rossum, andMischa Barton.[7]
Philippine Fashion Week was previously held atGlorietta Activity Center, with offsite shows, parties, and activities at the NBC Tent,The Rockwell Tent,InterContinental Manila, and Shangri-la Makati. In its early years, the event lasted 7–10 days and featured many international fashion brands entering the Philippine market and group-show designers presenting capsule collections.[9]
The Philippine Fashion Week has been held at the SMX Convention Center,SM Mall of Asia Arena, SM Mall of Asia, andSM Aura, with off-site activities at Peninsula Hotel Manila and Raven Boutique Club.
Since 2008, it had been consistently held at theSMX Convention Center andSM Mall of Asia. In 2019, it was held at theCrowne Plaza Manila Galleria[10] and in 2024, it was relaunched at theAyala Museum inMakati City.[2]
After a multiple year hiatus, Philippine Fashion Week returned with a one day show on October 15th, 2025 at theAyala Museum inMakati,Metro Manila[3]. The show, titled "Diamond Heist", in collaboration withToblerone, embodied Toblerone's "Never Square" campaign[11], displaying clothes from three different designers. Designers Jaggy Glarino[12], Ram Silva[12], and Jerome Salaya Ang[12] showcased different works each inspired by the chocolate brand's new product, Toblerone Truffles. Guests also were invited to participate in an immersive experience inspired by Toblerone's products, in line with the heist theme; the venue included a gold carpet and a vault area where guests were able to sample the new diamond-shaped truffle chocolates[12].
Philippine Fashion Week's return came with new visions, management, and staff. New management under Amorada Inc. and a new Chief Vision Officer, Nikky Nicandro III, are working with the Espino brothers, to turn Philippine Fashion Week into a hub for creatives.[3] Philippine Fashion Week is opening their platform to more partnerships and cross industry collaboration. The goal is to showcase all types of Filipino talents, expanding to include six other lifestyle segments besides fashion: Dining, Beverages, Home, Travel, Arts & Entertainment, and Wellness[13][3].
