Peter Rabbit had its world premiere at The Grove on February 3, 2018. It was released in the United States of America on February 9, 2018, in the United Kingdom on March 16, 2018, and in Australia on March 22, 2018. The film received mixed reviews from critics, mainly for its deviations from the source material. It grossed $351 million worldwide on a $50 million budget. A sequel,Peter Rabbit 2: The Runaway, was released in 2021 without the involvement ofSony Pictures Animation, but did not gross as much as the first film.
In Britain'sLake District,Peter Rabbit, his cousin,Benjamin Bunny and his triplet sisters, Flopsy, Mopsy and Cottontail, spend most of their days picking on old Mr. McGregor, who had killed and eaten their father, and stealing vegetables from his garden. They are friends with a kind-hearted local resident namedBea, who took on a motherly role with the rabbits ever since their mother's death and who spends her time painting pictures of the rabbits as well as the surrounding nature. One day, Peter is forced to leave his jacket in Mr. McGregor's garden and goes back to retrieve it. However, it was a trap set by Mr. McGregor; he catches him, but suddenly dies of aheart attack, having lived an unhealthy lifestyle (including smoking, using asbestos, drinking water from a dirty bird bath, and a poor diet) for many years. Enthralled, Peter invites all of the local animals and takes over Mr. McGregor's manor.
Meanwhile, inLondon, McGregor's great-nephew, Thomas McGregor, an uptight, controlling workaholic, works in the toy department ofHarrods, where he waits for a promotion to associate general manager. After losing the promotion to a lazy nephew of the managing director, Thomas loses his temper and gets fired. When Thomas learns that his great-uncle's manor is valuable and that he has inherited it, he decides to appraise and prepare it for resale in order to start his own toy store near Harrods to get his revenge. He kicks out Peter and the other animals and begins to upgrade the security of the garden wall and gates. When Peter and a reluctant Benjamin sneak back into the garden, Thomas catches them and attempts to drown Benjamin in a river. Peter and his sisters rescue Benjamin and Thomas instead accidentally drops a prized set ofbinoculars Bea had given him earlier into the water. Furious, Thomas buys an electric fence and a supply ofdynamite to ward off the rabbits.
Thomas and Bea end up falling in love with each other, much to Peter's jealousy. He and Thomas start a war with each other by setting traps and other offensive nuisances. Things get out of hand when Peter and his family rewire the electric fence to give Thomas a shock when he touches any doorknob leading to the outside, prompting Thomas to throw the dynamite in the hole. After the rabbits trigger Thomas'allergy toblackberries, he attacks them in the garden with some of the dynamite, on thewarpath against them and tells Peter that his antics caused him to become aggressive. Bea, having heard the commotion, comes by, and Peter detonates the dynamite, proving to Bea that Thomas was using it, but accidentally blows up the hole, causing the tree on top to collapse on Bea's art studio. Bea ignores Thomas's explanation of the rabbits' involvement and ends their relationship, leaving a heartbroken Thomas to return to London.
Peter feels remorseful for the damage his recklessness has caused and upon learning that Bea intends to leave the neighbourhood, he and Benjamin head to London to bring Thomas back. Making Thomas think that he was imagining the rabbits' ability to talk, Peter encourages him to follow his heart. They rush back to the country, where Peter shows Bea the detonator and presses it for her to see, thus confirming Thomas' previous claims that a rabbit caused the explosion. Bea forgives them and decides not to move away.
Peter and his family use their tricks to drive away an unpleasant wealthy couple who had bought the manor, which allows Thomas to stay as well. Thomas and Bea resume their relationship, and Thomas allows the wildlife to take food from the garden within reason. Peter and his family restore the burrow and the yard with Thomas and Bea's help, and Thomas sets up his own toy shop in the village, where Bea showcases her paintings of the rabbits.
The film was first revealed in April 2015 through email leaks as a result of theSony Pictures hack.[7] The official announcement of the film came that December.[8]
In August 2016,Will Gluck was reported to direct from a script by Gluck and Rob Lieber, withJames Corden cast as the voice of Peter Rabbit andRose Byrne in one of the live-action roles.[9] Two years later around the time of the film's release, Byrne said that her character was a re-imagined version of Beatrix Potter.[10]Daisy Ridley andElizabeth Debicki joined the cast in September 2016, and principal photography was scheduled to commence inSydney, Australia, in January 2017.[11][12][13] The next month,Domhnall Gleeson was cast as Thomas McGregor, the descendant of the original Mr. McGregor, andMargot Robbie joined the cast, expected to voice a bunny, Flopsy.[14][15] In November,Sia was cast as Mrs. Tiggy-Winkle.[16]
On December 18, 2016, a first image of the title character, along with the film's logo, was revealed.[17] Production began in December 2016.[18][19] Gluck produced the film along with Zareh Nalbandian ofAnimal Logic, which provided the animation and visual effects for the film.[9] The crew peaked at 80 animators, working as 6 core teams, each with a lead animator and a technical animator.[20] Live-action scenes were filmed atCentennial Park in Sydney.[21] and in Ambleside, Cumbria UK. In March 2017, filming took place atCentral railway station, Sydney, which was depicted asLondon Paddington station along withMortuary railway station being depicted asWindermere station.[22] AnEndeavour railcar is also featured in the film. The soundtrack features a version of the song "Steal My Sunshine" by the bandLen with the lyrics rewritten to be about Peter Rabbit.[23]
Peter Rabbit was originally scheduled to be released in the United States on March 23, 2018,[8] but it was moved up to be released on February 9, 2018.[24] The film was later released in the United Kingdom on March 16, and in Australia on March 22.
Peter Rabbit grossed $115.3 million in the United States and Canada, and $235.9 million in other territories, for a worldwide total of $351.2 million, against a production budget of $50 million.[6]
In the United States and Canada, the film was released alongsideFifty Shades Freed andThe 15:17 to Paris, and was projected to gross around $16 million from 3,725 theaters in its opening weekend, with some estimates as high as $25 million.[25] It ended up making $25 million over the weekend, finishing second at the box office behindFifty Shades ($38.8 million).[26] The film dropped 30% in its second weekend to $17.5 million ($23.4 million over the four-day President's Day weekend), finishing second behind newcomerBlack Panther.[27]
In the UK,Peter Rabbit became the biggest family film of 2018, overtakingPixar'sCoco with $56.3 million.[28] Totals from other markets include China ($26.5 million), Australia ($20.2 million), France ($12.3 million) and Germany ($12.1 million).[29]
The film was released bySony Pictures Home Entertainment on digital platforms on April 20, 2018. ABlu-ray,DVD and4K Ultra HD followed on May 1, 2018.[30] The Blu-ray extra features include "Shake Your Cotton-Tail Dance Along" (a dance-along to the song "I Promise You"), "Peter Rabbit: Mischief in the Making" (a seven-minute behind-the-scenes video), and "Flopsy Turvy" (a mini-movie focusing on Peter's triplet sisters).[31] In the United States, a Special Garden Edition Blu-ray & DVD was released as aTarget exclusive with a bonus disc featuring a seventeen-minute featurette titled "Make Your Own Garden".[32]
OnRotten Tomatoes, the film has an approval rating of 64% based on 148 reviews and an average rating of 5.7/10. The website's critical consensus reads, "Peter Rabbit updates Beatrix Potter's classic characters with colourfully agreeable results that should entertain younger viewers while admittedly risking the wrath of purists."[33] OnMetacritic, the film has a score of 51 out of 100 based on 26 critics, indicating "mixed or average reviews".[34] Audiences polled byCinemaScore gave the film an average grade of "A−" on an A+ to F scale.[35]
Olly Richards atEmpire gave the film 3 out of 5 stars, praising the "splendid" animation and Gleeson's performance, though he felt that Corden had been miscast.[36] Chris Nashawaty atEntertainment Weekly gave the film a 'B' grade, saying it was "clever, and funny, and moves as fast as a tyke on a sugar bender", noting its differences with the source material.[37]Robbie Collin atThe Daily Telegraph gave it 2 out of 5 stars, praising the "appealing double act" of Gleeson and Byrne but comparing the film unfavourably toPaddington and criticising the characterisation of Peter Rabbit.[38] Susan Wloszczyna onRogerEbert.com gave it 2 out of 4 stars, agreeing that Peter "goes from likably cheeky chap to sneering sadist".[39]
Mark Kermode was critical of the film associating itself with the books, saying, "If you've read the books, you will be appalled," and adding, "I think if you can read, you're likely to be appalled."[40] James Corden's father, Malcolm, complained about the review and the description of his son as "appallingly irritating".[41][42]
In the first week after the film's release, groups in multiple countries criticised it for "allergy bullying" and called for an apology from Sony. The accusations focused on a scene where Thomas McGregor, who is known to be allergic toblackberries, is pelted with them until one lands in his mouth, causing him to suffer anallergic reaction requiring the use of hisEpipen.[43][44][45] In response, Sony published a statement saying, "We sincerely regret not being more aware and sensitive to this issue, and we truly apologize".[46] In his review, Robbie Collin said, "...it is a horrible scene – not because allergies are comedically untouchable, but because it makes Peter an irredeemably nasty piece of work."[38]
Sony Pictures released a sequel entitledPeter Rabbit 2: The Runaway in Australia on March 25, 2021, then in the United Kingdom on May 21, and in the United States on June 11.[49] It was initially set to be released in the United States on April 3, 2020, in Australia on March 19, 2020, and in the United Kingdom on March 27, 2020. The film was delayed multiple times due to theCOVID-19 pandemic, before moving to its final release dates.[50][51][52][53][54][55] Gluck returned to write and direct the film.[56]