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| Product type | Peanut butter |
|---|---|
| Owner | Post Holdings |
| Produced by | Post Consumer Brands |
| Country | United States |
| Introduced | 1928; 97 years ago (1928)[1] |
| Previous owners | Conagra Brands (1988–2021) Beatrice/Hunt–Wesson (1984–1988) Swift & Company (1928–1984)[2] |
| Website | www |
Peter Pan is an American brand ofpeanut butter that is marketed byPost Consumer Brands, part ofPost Holdings. Named after theJ. M. Barriecharacter, the product was introduced bySwift & Company through its Derby Foods subsidiary, E.K. Pond Company. It was renamed "Peter Pan" in 1928. Plastic jars were introduced in 1988, for product sold in theUnited States.
Peter Pan’s origins date to 1915, when Derby Foods manufactured peanut butter under the name of its subsidiary, the E.K. Pond Company. Edmund Kirk Pond was the company’s namesake, and the cousin of Henry Clay Derby, whose Derby Foods was the parent entity.[citation needed]
Edmund Pond died in 1900, and Henry Derby sold the enterprise to Swift & Company in 1904. E.K. Pond Company also marketed its peanut butter under its "Yankee" and "Toyland" brands, but without much success. Meanwhile, in 1921,Joseph L. Rosefield patented[3] a nonseparating, partially hydrogenated peanut oilpeanut butter. In 1923, he licensed his patent to Derby Foods, which initially marketed the product under the name “Dainty” or “Delicia." It did not sell well. The greatest boost to sales came when, in 1928, Derby Foods seized upon the popularity of the James M. Barrie play by appropriating the title character for its brand name. Peter Pan Peanut Butter became a best seller.[4][5][6][7][8]
Originally packaged in a tin can with a turn key and reclosable lid, the product's packaging was changed to glass jars because of metal shortages during World War II. In 1988, Peter Pan was the first brand of peanut butter to be sold in plastic jars.[citation needed]
The product was the main ingredient inFrankford Candy & Chocolate Company's now-discontinued product, Peter Pan Peanut Butter Cups.[citation needed]
On December 8, 2020, Conagra announced that it would sell the Peter Pan brand toPost Holdings.[9] The transaction was completed on January 25, 2021.[10]
Past spokesmen for Peter Pan have included actorSterling Holloway,[11] actorMark Linn-Baker,[12] comedianAlan Sues,[13] and game show hostArt James.[14]
In earlier versions of the product, Peter Pan was clearly pictured as a woman in a Peter Pan costume, rather than as a boy.[15]
Peter Pan Peanut Butter is currently sold in 10 varieties:[16] Creamy Original, Crunchy Original, Creamy Whipped, Creamy Honey Roast, Crunchy Honey Roast, Natural Creamy, Natural Creamy Honey Roast, OriginalAlmond Butter, Vanilla Roast Almond Butter, and Honey Roast Almond Butter.[citation needed]
In February and March 2007, Peter Pan and someGreat Value (Walmart's store brand) peanut butters were linked to 425 cases ofsalmonellosis across the United States.[17]Centers for Disease Control and Prevention officials believe this is the firstSalmonella outbreak involving peanut butter to occur in the United States.[18]
The recall involved both Peter Pan and some Great Value peanut butter with a product code starting with the digits "2111".[19] The recall included all ConAgra-produced peanut butter sold in the United States since October 2004.[20] Peter Pan products returned to stores in late August 2007.[21]
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