Peter Moore | |
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 At MCM Comic Con London, 24 October 2025 | |
| Born | 1955 (age 70–71)[1] |
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| Alma mater | Keele University California State University, Long Beach |
| Employer | Unity Technologies |
| Known for | Career inSega,Microsoft andElectronic Arts |
Peter Moore (born 1955) is a British-American business executive. He is known for his former positions as senior VP of Global Sports Marketing atReebok, president ofSega of America, and corporate vice-president ofMicrosoft's Interactive Entertainment Business division, overseeing theXbox andXbox 360 game consoles. From 2007 to 2011, he was head ofElectronic Arts'EA Sports game division. In 2012, Moore was appointed COO of Electronic Arts. He resigned from EA in February 2017 to become CEO ofLiverpool Football Club. It was announced in July 2020 that Moore would be leaving Liverpool at the end of August that year, having completed his three-year tenure with the club.[2] In December 2024, he became member of the Board of Directors of Nomadar, aNASDAQ company listed with the symbol NOMA. On 6 July 2025, he became a board advisor and a minority shareholder of Polish football clubWisła Kraków.[3]
The eldest of four siblings, Moore was born inLiverpool to a dock worker and a children's hospital nurse.[4] He holds a bachelor's degree fromKeele University and a master's degree fromCalifornia State University, Long Beach. He worked forPatrick USA, the US subsidiary of a French sportswear company, and then atReebok for almost a decade.[5] He also was aphysical education teacher inLlangollen, for a number of years.[6] Moore recently[when?] became a resident of Montecito, California, US.
After Reebok, Moore was hired byBernie Stolar to work atSega of America. Despite his son owning aSega Saturn, Moore knew little about video games.[7] However, Moore quickly rose to prominence at Sega, being a big figure in the company's North American operations during theDreamcast era. On 11 August, Sega of America confirmed that Stolar had been fired, leaving Moore to direct the launch.[8] Moore became the president and chief operating officer of Sega of America on 8 May 2000.[9]
Moore clashed with Japanese leadership. Moore commissioned a focus group of young American adults in late 2001 or early 2002 to get a sense of how they viewed different gaming companies. The focus group revealed troubling opinions about Sega. He took a subtitled tape to present to Sega leadership in Tokyo and later recalledYuji Naka accusing him of lying and forcing focus group attendees to criticize Sega. Moore asked his interpreter to tell Naka "to fuck off" and resigned from Sega in January 2003.[10][11] Moore portrayed a zombie in the 2003 film adaptation ofHouse of the Dead along with the producer of the original game, Rikiya Nakagawa.[12][13]
On 20 January 2003,Microsoft hired Moore to help theXbox console compete withSony'sPlayStation 2 andNintendo'sGameCube. At Microsoft, Moore gained notoriety for displaying tattoos ofHalo 2 andGrand Theft Auto IV[14] that he used when announcing the respective games (the former was used to announceHalo 2's release date of 9 November 2004, while the latter was used to announceGrand Theft Auto IV). Some sources claim that theHalo 2 tattoo was not permanent[15] and others have reported that Moore still has it.[16]
Moore also reportedly endorsed theWii console as an alternative over thePlayStation 3, claiming that for the price of one PlayStation 3 (US$599 at the time), the consumer can buy both theXbox 360 andWii.[17]
On 17 July 2007, Electronic Arts announced that Peter Moore would be leaving Microsoft to head thesports division atElectronic Arts.[18] Moore reportedly wanted to move back to theSan Francisco Bay area to live with his family, which was possible with EA. His position as vice-president of Interactive Entertainment Business at Microsoft was filled byDon Mattrick (who later also left Microsoft to join Zynga as CEO).
Moore was parodied in an episode ofSouth Park, Season 15'sCrack Baby Athletic Association, focusing on theNCAA's relationship with Electronic Arts.[19][20] On 4 August 2011, Moore was promoted from EA Sports President to the role of chief operating officer in a structure reshuffle.[21]
In an interview with the game press on 20 June 2012, Moore predicted the radical shift of the gaming industry's business model towardsfree-to-play, saying he believed within 10 years the industry would shift to that model entirely.[22] Under his leadership, games such asStar Wars: The Old Republic[23] andCommand & Conquer: Generals 2 changed focus from a single player campaign game into a free-to-play multiplayer game withmicrotransactions.[24]
On 10 December 2015, Moore was appointed as the "Chief Competition Officer" of EA's newly formedcompetitive gaming division.[25]
Moore left EA and was announced as the newCEO of theLiverpool Football Club on 27 February 2017. Moore took up his new role, which comprises running the business of the club, on 1 June 2017 and reported directly to the club's owners, Fenway Sports Group.[26][27]Moore stepped down as CEO at the end of August 2020 with Billy Hogan stepping up from his role as the club's managing director and chief commercial officer.[28] During his tenure with the club, they won the UEFA Champions League, the FIFA Club World Cup and the Premier League. Moore was also named Premier League CEO of the Year in 2019. Moore created and funded the Peter Moore Foundation while in Liverpool, supporting such causes and institutions as social isolation, food poverty, cancer research and Alder Hey Hospital and the new Clatterbridge Cancer Centre in Liverpool. He, with his wife Debbie, were named honorary Life Presidents of Fans Supporting Foodbanks, a volunteer organisation that collects food for those in need at football matches and various local events.[29]
In August 2020, it was announced that Moore would become the Honorary President ofGresford Athletic Football Club.[30] He previously played as a right back for the club during the 1960s and 1970s, in both the youth team and first team.
In November 2020, it was announced that Moore would be involved withWrexham AFC as an advisor to the new owners, actorsRyan Reynolds andRob McElhenney.[31]
In January 2021, Moore was named SVP and GM of Sports and Live Entertainment forUnity Technologies.[32] Later in the year, he was named to the boards of Nifty Games andMotorsport Games.[33]
In July 2022, Moore publicly launched that he will take the helm as a founding owner fora planned American professional soccer team based in Santa Barbara, California.[34] The team plans to play inUSL Championship beginning in March 2026. On June 18, 2024, the Sky announced they had signed a multi-year contract to play atHarder Stadium.[35] When the Sky FC takes to the pitch, it will be the first “true West Coast team” in the USL's Championship division, which currently has 11 clubs spread from Fresno to Madison, WI, and Statesboro, GA.[36]
Moore viene persino citato dal film, insieme con il produttore del gioco originale, Rikiya Nakagawa. Entrambi, nel film, meritano un "ringraziamento speciale" nei credits finali (English: Moore is even mentioned by the movie, along with original game producer, Rikiya Nakagawa. Both, in the movie, gain a "Special Thanks" in final credits)
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