The band was renowned for their live shows from very early on, and such was the popularity of the band, they had aCarling Homecoming gig booked for theLondon Astoria before they had even signed a record deal. Joe Taylor, Aled Jones and Paul Scaife atThe Tip Sheet, a weekly magazine and CD insert for UK music industry insiders, first heard about the band through a post on The Tip Sheet message board, and featured "Love Is Only a Feeling" in January 2002.Record of the Day featured the song again around the time ofSXSW in March 2003. "Friday Night" was to be featured next, but they were told the band was saving it for an album.[3]
According to A&R manNick Raphael in an interview withHitQuarters, there was no initial clamour to sign the band: "There couldn't have been less of a buzz, and only two record labels showed any interest in them."[4] He believes the reason for lack of interest was that "The business as a whole thought they were uncool. In fact, people were saying that they were a joke and that they weren't real."[4] As part of Sony Music UK, Raphael had attempted to sign them but the band instead opted to go withAtlantic Records.[4]
Permission to Land went straight up to number two on the UK Albums Chart upon its release on 7 July 2003, before going to number one and staying there for four weeks, eventually going on to sell over 1.4 million copies in the UK alone.[5]
In October 2023, a deluxe edition named "Permission to Land… Again" was released to celebrate the 20th anniversary of the album. This edition includes B-sides, unreleased demos, and live tracks.[6][7]
The band took inspiration for some of their work from the local north Suffolk area surrounding their home town,Lowestoft, including "Black Shuck", based onthe legend of a dog which supposedly haunts the church of the nearby village ofBlythburgh. "Stuck in a Rut" also mentions a set of roads known as the "Barnby Bends", and the "Acle Straight", both of which are prominent routes between Lowestoft andBeccles andNorwich andGreat Yarmouth respectively. The band recorded an interview forMTV Japan, which discusses the inspiration behind these songs, as well as featuring self-filmed footage of their home town. This features on a bonus DVD included with the Japanese deluxe edition of the album.
The album received widespread acclaim by critics. AtMetacritic, which assigns a normalised rating out of 100 to reviews from mainstream critics, the album earned an average score of 79, based on 19 reviews.[8]
"Permission to Land will never be the album that The Darkness think it is," decidedClassic Rock, "but, taken in the spirit that it is offered, it's certainly more fun thanUse Your Illusion."[6] In July 2019,Decibel Magazine inductedPermission to Land into their Hall of Fame, stating that the album "that came to define hard rock in the early aughts sounds nothing like anything else that was released in 2003 – or the previous decade, for that matter".[19]
Justin Hawkins at theAnkkarock festival in Finland
The success of this album led to heavy touring for the band, including European portions ofMetallica's Summer Sanitarium Tour 2003. They then went on to headline theCarling Festival in 2004. The band won threeBRIT Awards in 2004 in response to the album,Best Group,Best Rock Group andBest Album. They also won twoKerrang! awards in 2004 forBest Live Act andBest British Band. The third single from the album, "I Believe in a Thing Called Love", was a substantial hit in the UK as was their tilt at the Christmas 2003 number 1, "Christmas Time (Don't Let the Bells End)", which only just fell short, both singles reaching No.2 in 2003.[20][21]
In addition to its chart success,Permission to Land also provided the Darkness with two high-profile music awards; Best Rock Album at the 2003Kerrang! Awards[22] and Best British Album at the2004BRIT Awards (at which they also won the awards for Best British Group and Best British Rock Act).[23]Permission to Land was voted 49th in the 50 Greatest Albums of the 21st Century inKerrang!.Permission to Land was later referenced in the song "Whichever Way You Wanna Give It" by lead singerJustin Hawkins' other bandHot Leg.In 2005, the album was ranked number 356 inRock Hard magazine's bookThe 500 Greatest Rock & Metal Albums of All Time.[24] The album was also included in the book1001 Albums You Must Hear Before You Die.[25] In 2016,Metal Hammer rankedPermission to Land sixty-third in their list of the 100 Greatest Albums of the 21st Century, calling it 'one of the greatest debut albums of all time'.[26]