| Type | Flavoredsoda |
|---|---|
| Manufacturer | PepsiCo |
| Country of origin | United States |
| Introduced | August 2002; 22 years ago (2002-08)[1] May 2021; 3 years ago (2021-05) (North American re-release) |
| Discontinued | May 2004; 20 years ago (2004-5)[2] (North American markets) July 2021; 3 years ago (2021-7)[3] (North American re-release) |
| Related products | Crystal Pepsi |
| Website | Official website at theWayback Machine (archived 2003-06-07) |
Pepsi Blue is a berry-flavored soft drink produced byPepsiCo. It was marketed as a "Berry Cola Fusion", and was sold from 2002 to 2004 in the United States and Canada. It remains available in international markets since discontinuation in the United States. It was reintroduced in the United States and Canada for a limited time beginning in May 2021.
Pepsi Blue was announced in May 2002.[1] It launched in mid-2002 and discontinued in Canada and the United States in 2004, although it remains available in thePhilippines. Its flavor is the result of taste-testing more than 100 flavors across 9 months.[4][1] It was designed to attract teenage consumers with its bright blue color and unique flavor.[5] The flavor was described by Pepsi only as "berry" and described by customers as similar to blueberries or raspberries, or similar to cotton candy with a berry-like aftertaste and much more sugary and syrupy than regularcola. It was tinted usingBlue 1.[6]The move to make a brightly colored version of the flagshipPepsi brand was spurred by 2001's introduction ofMountain Dew Code Red, which had bumped PepsiCo'sMountain Dew division sales up 6%,[5] and another source noted that "Pepsi Blue attempted to imitate the lurid hues ofGatorade".[7]
In April 2021, Pepsi announced that Pepsi Blue would be reintroduced for a limited time in May 2021.[8]
Although heavily promoted by PepsiCo, including advertisements by pop singerBritney Spears and the bandsSev andPapa Roach, as well as in the moviesThe Italian Job andGarfield: The Movie, it is widely seen as a commercial flop as sales remained low. Even with the failure of Pepsi Blue, PepsiCo still managed to post double-digit growth.[4]
Pepsi Blue was promoted afterNew York Mets games during mid 2002, where the color blue was one of the symbolic colors of the team. Other promotions included handing out free bottles from a Pepsi Blue-themed VW New Beetle at popular shopping centers around the country.Jolt Cola makes a similar beverage called Jolt Blue CX2; a blue raspberry soda in a battery-shaped metal can with a flavor often described as like that of cotton candy. Pepsi Blue was also endorsed byAdam Vinatieri, the thenNew England Patriots kicker, who helped the Patriots win the Super Bowl in 2002.
In Manila, Philippines, Pepsi Blue was sold for a limited time in late 2002 to commemorate the championship of theAteneo Blue Eagles in theUAAP. In 2011,Pepsi released Pepsi Blue inMetro Manila,Philippines as "Pepsi Pinas".[9] Pepsi Pinas proved successful and was made a permanent product, reverting the name Pepsi Blue. It is rare in bottles and cans but common at7-Eleven fountains there. InIndia, Pepsi Blue was launched during the2003 Cricket World Cup supporting theIndia national cricket team, which has blue jerseys.[10]