| Peach | |
|---|---|
Screenshot ![]() The Peach app on aniPhone | |
| Original author | Dom Hofmann |
| Developers | Byte, Inc |
| Initial release | January 7, 2016; 10 years ago (2016-01-07)[1] |
| Operating system | iOS,Android |
| Platform | Social networking,mobile application |
| Website | peach.cool |
Peach is amobile application-basedsocial network created byDom Hofmann.[2] Peach is available as anAndroid andiOS application. An unofficialweb application was also released by Hofmann.[3]
Peach was introduced at the January 2016Consumer Electronics Show inLas Vegas. It reached the top 10 in iOS networking apps on the weekend after its release.[4] An unofficial web version was also released in late January 2016, but downloads had already slowed since the app was unveiled.[3]Bloomberg Business noted that when it was introduced, "[e]verything about Peach... seemed hip, down to the URL", but that by the end of the month it appeared that "interest in Peach softened".[4] Six weeks after its debut, an official Android version of Peach was released.[5]
In February 2019, Peach began looking for a benefactor to support upkeep and server costs of Peach after a two week outage. Developers had their attention focused on other projects and stated that they could no longer afford to keep Peach running with only passive upkeep.[6]
In late 2023, Peach'sdomain registration for their website (peach.cool) expired and was purchased by another buyer unaffiliated with Peach. An announcement was then posted on the peach.cool website by this buyer claiming to have acquired Peach.[7] Hofmann denied the acquisition of Peach in February 2024, admitting that he let the domain expire and was not able to renew it in time. He also stated that the actual underlying Peach service was still running and under his control from a different domain.[8]
As of 2025, the app is no longer listed on theGoogle Play Store or theiOS App Store.[9][10]
Peach was compared toEllo,Path, andApp.net at the time of its release.[2][11][12][4]
Peach had features such as "magic words," which were compared toSlack's similar slash shortcuts.[2][13] These allowed the user to access commonly used functions such as typing the letter "g" to send aGIF or "c" to bring up a calendar, similar to acommand line interface.[13]
Peach eschewed the traditional news feed,hashtagging, and tagging common to social networks.[11] The editor-in-chief ofThe Next Web described Peach as a hybrid ofTwitter and Slack, while noting that some users of the social network were creating fake celebrity accounts.[14]