The series focuses on a young boy named Ryder who leads a crew ofsearch and rescue dogs that call themselves the Paw Patrol. They work together on missions to protect the shoreside community of Adventure Bay and surrounding areas. Each dog has a specific set of skills based onemergency services professions, such as afirefighter, a police officer, and anaviation pilot. They all reside indoghouses that transform into customized vehicles or "pupmobiles" for their missions. They are also equipped with special hi-techbackpacks called "pup packs" that contain tools relating to their respective job.
Since its debut, the series has developed into a media franchise, generating millions of dollars in revenue from toy sales for Spin Master and has increased the company's presence in the preschool toy market.[1] The franchise includes afeature film which released in August 2021, followed by a sequel,The Mighty Movie, on September 29, 2023, another upcoming sequelThe Dino Movie, set to be released on July 31, 2026, and a spin-off series based on one of the show's main characters titledRubble & Crew which premiered in February 2023.[2][3] The show celebrated its 10th anniversary in 2023.[4] The show, and its associated products, have received a variety of awards and nominations from associations such as theAcademy of Canadian Cinema & Television and theAcademy of Television Arts & Sciences.
The series is currently on its twelfth season, which began airing in July 2025. In early February 2023, series creatorKeith Chapman said in an interview withThe Hollywood Reporter magazine that the series could still be on television for another ten years or more.[5]
Plot
Each episode ofPaw Patrol follows a similar pattern. Episodes normally open with a scene depicting the dogs going about their everyday lives in Adventure Bay, often playing withdog toys or going to the local playground. Ryder, a ten-year-old boy, is advised of a problem by receiving a call for help or by witnessing a situation himself. His most frequent callers are an accident-pronemarine biologist named Cap'n Turbot and the town's mayor, Mayor Goodway. Ryder always alerts the dogs via their blinkingpup tags. The team members report to their base, the Lookout, and enter its elevator. Marshall typically arrives last causing a humorous mishap that makes the other pups laugh as the elevator rises, although Rubble causes the elevator gag in some episodes. When they reach the top floor, they arrange themselves in a line. Chase announces that the team is ready for action as Ryder tells the pups what has happened. He chooses several members of the team, normally twofirst responders, to help solve whatever problem has emerged. They ride a slide down to their vehicles and complete their mission. The Paw Patrol's missions include rescuing people, stopping different dangers, and thwarting the devious plots of Mayor Humdinger of Foggy Bottom in later episodes. When they have finished, Ryder says his catchphrase "Whenever you're in trouble, just yelp for help!" (or a variation of that in later episodes). Then Ryder congratulates the pups.
Later episodes have the show having a sub-series that is themed around it.
It has been suggested that this section besplit out into another article. (Discuss)(April 2024)
Paw Patrol
The illustrated designs of Ryder, Chase, Marshall, Rubble, Skye, Rocky, Zuma, Everest, Tracker, Cap'n Turbot and Robo-Dog, as of Tracker's introduction
Original members
Ryder (voiced by Owen Mason[6] from season 1 to the middle of season 2, Elijha Hammill from the middle of season 3, Jaxon Mercey from the middle of season 4 to the middle of season 6 andReady Race Rescue, Joey Nijem from late season 6 to the middle of season 7, Beckett Hipkiss from late season 7 to late season 8, Kai Harris from late season 8 onward andRubble & Crew, Will Brisbin inPaw Patrol: The Movie, Finn Lee-Epp inThe Mighty Movie, Henry Bolan inThe Dino Movie) is a tech-savvy andgifted 10-year-old boy who is the leader of the Paw Patrol. His main vehicle is the redATV that can transform into aPWC andsnowmobile.
Chase (voiced by Tristan Samuel in season 1, Max Calinescu from season 2 to season 4 and Mighty Pups, Justin Kelly from season 5 to early season 10, Luke Dietz inRubble & Crew and early season 10 onward,Iain Armitage inPaw Patrol: The Movie,Christian Convery inThe Mighty Movie, Rain Janjua inThe Dino Movie) is a 7-year-oldGerman shepherd who serves as apolice pup, spy pup, and the second-in-command of the Paw Patrol. He is Ryder's best friend. He has a good sense of smell and sight, but also suffers from cat and feather allergies. His main vehicle is a blue4x4police truck that can transform into a spytruck as of season 2.
Marshall (voiced byGage Munroe in season 1, Drew Davis from season 2 to season 5, Lukas Engel in season 6 andJet to the Rescue, Kingsley Marshall from late season 6 to season 8 andPaw Patrol: The Movie, Christian Corrao from late season 8 to season 11,Rubble & Crew season 1 andThe Mighty Movie, Jesse Gervasi in season 12 onward, Carter Young inThe Dino Movie) is a clumsy but competent 6-year-oldDalmatian who serves as a firefighter and paramedic pup. He arrives last and always causes a humorous mishap with the other pups in the Lookout's elevator or the Paw Patroller. His main vehicle is a redfire truck that can transform into an ambulance as of season 2.
Skye (voiced by Kallan Holley from season 1 to season 5 and "Ready Race Rescue",Lilly Bartlam from season 6 onward,Paw Patrol: The Movie andRubble & Crew,Mckenna Grace inThe Mighty Movie andThe Dino Movie) is a 7-year-oldCockapoo who serves as the team's air rescue pup. She tends to do backflips. She feared eagles before theJet to the Rescue special. She usually pilots a greyhelicopter with pink highlights.
Rocky (voiced by Stuart Ralston from season 1 to season 2, Samuel Faraci from season 3 to the middle of season 7, Jackson Reid in late season 7 to season 11 andRubble & Crew season 2, Matteo Gutierrez in season 12, Billy Quinn in late season 12, Callum Shoniker inPaw Patrol: The Movie andThe Mighty Movie, William Desrosiers inThe Dino Movie) is a 6-year-oldmixed-breed who serves as a recycling and handyman pup. He dislikes getting wet during water missions except on certain occasions, like when he becomes a mer-pup or theSea Patrol andAqua Pups sub-series. His main vehicle is a lime-green recycling truck, which is a cross between agarbage truck and aforklift that can transform into atugboat as of season 3.
Rubble (voiced by Devan Cohen from season 1 to season 5, Keegan Hedley from season 6 to the middle of season 8, andPaw Patrol: The Movie, Lucien Duncan-Reid from the middle of season 8 onward andThe Dino Movie, Luxton Handspiker inRubble & Crew andThe Mighty Movie) is a 5-year-oldBulldog who serves as a construction pup and aDJ expert. His main vehicle is a yellowtracked bucket loader that usually has adrill and later has acrane attachment as of season 2.
Zuma (voiced by Emily Thorne from season 1 to the middle of season 4, Carter Thorne from the middle of season 4 to season 5, Shayle Simons from season 6 to season 8, andPaw Patrol: The Movie, Jordan Mazeral from season 9 onward, Nylan Parthipan inThe Mighty Movie andThe Dino Movie) is a 5-year-old chocolateLabrador who serves as an aquatic rescue pup. His main vehicle is an orange-coloredhovercraft that can run quite well on land as well as water, can launchlifebuoys, and can transform into asubmarine that is equipped with a large claw-arm as of season 2.
Occasional members
Captain Horatio Turbot (usually identified asCap'n Turbot; voiced byRon Pardo) is the Paw Patrol's most frequent caller and an occasional member of the team in the Merpup-themed special episodes. He is asea captain andmarine biologist[7] who knows all kinds of animal facts and runs a lighthouse on Seal Island. His main vehicle is a boat called theFlounder. He was added to the opening theme in season 3 along with Everest.
Robo-Dog is a robotic dog introduced in "Pups Save Ryder's Robot." He drives the Paw Patrol's larger vehicles, like the Paw Patroller. Unlike the other dogs, Robo-Dog communicates only in robotic barks, which everyone else appears to understand.
Everest (voiced by Berkley Silverman) is an 8-year-old purple-huedSiberian husky who serves as a mountain rescue pup[7] in emergencies relating to snow, ice, or mountains. She was introduced in the episode "The New Pup" where she helps the Paw Patrol on a mission and originally lived at the South Pole. Along with Cap'n Turbot, she was added to the opening theme in season 3. Her main vehicle is a silversnowcat with bright teal and orange highlights, which is equipped with a trail-clearing claw.
Tracker (voiced by David Lopez from season 3 to season 7 andJet to the Rescue, Mateo Carnovale from season 8 to season 10, River Morales from season 12 onward) is a 4-year-old brown-and-whitepotcake dog who serves as a jungle rescue pup. He is the youngest pup on the Paw Patrol and was introduced in the season 3 episode "Tracker Joins the Pups". He was originally shown to be afraid of the dark until he faced that fear. His main vehicle is a white and greenjeep in zebra print. He is bilingual,[7] speaking both Spanish and English.
Tuck (voiced by Eamon Hanson from season 6 to season 7, Roman Pesino from season 9 onward) andElla (voiced by Isabella Leo) are twogolden retriever siblings who are known as theMighty Twins. A meteor gave them superpowers, where Tuck can shrink and Ella can grow. They were introduced in the season 6 episode "Mighty Pups, Super Paws: Pups Meet the Mighty Twins," where they help the Mighty Pups fight their archenemy, the Ladybird. Their vehicle is a sky blue "Mighty Car" that splits into two "Mighty Motorcycles".
Rex (voiced by Luxton Handspiker in season 7, Hartley Bernier from season 9 onward, Hayden Chemberlen inThe Dino Movie) is aparaplegicBernese mountain dog[7] who uses a high-tech dogwheelchair to get around. He serves as an expert on dinosaurs, where he can understand their language and operates in the Dino Wilds, where dinosaurs still live. Rex was introduced in the season 7 episode "Dino Rescue: Pups and the Lost Dino Eggs," where he and Ryder introduce the Paw Patrol to the Dino Wilds and Cap'n Turbot's relatives who operated there. His vehicle is an azure and chartreuseStegosaurus-platedoff-road vehicle that has a ramp that allows him to enter and exit it.
TheCat Pack[7] is a group of talking cats formed by Wild who sometimes help out the pups. Each of its members has high-tech armor and vehicles that are modeled after abig cat. The Cat Pack as a group first appeared in the "Paw Patrol, Cat Pack" sub-series.
Wild (Formerly known asWild Cat; voiced by Tristan Mammitzsch from season 7 to season 9 and Hawthorne Wilde Fowler from season 10 onward) is a gingertabby cat who is the first cat member of the Paw Patrol and leader of the Cat Pack. Formerly known asWild Cat, he is graceful and smooth but has a fear of mice. He was introduced in the season 7 episode "Moto Pups: Pups vs. the Ruff-Ruff Pack". By season 9, Wild was revealed to have founded the Cat Pack, where his armor grants him the speed of a cheetah. His vehicle was a gray motorcycle with retractable gripper claws in its tires and it got replaced with a gold and dark brown cheetah-themed version of it after a robotic tiger ate his original motorcycle.
Rory (voiced by Tianna SwamiNathan) is aBritish shorthair and a member of the Cat Pack. She dislikes sitting still and loves to take cat naps and exercise. Her armor is modeled after awhite tiger and she possesses tiger-like pouncing abilities. Her vehicle is a white, black, and light blue tiger-themed car with similar abilities.
Shade (voiced by Markeda McKay) is atuxedo cat and a member of the Cat Pack. She has purple and black-spotted headphones where she listens to music, yarn balls, laser pointers, and climbing skills. Her armor is modeled after ajaguar and she possesses jaguar-like stealth. Her vehicle is a purple and black jaguar-themed car with similar abilities.
Leo (voiced by Kingston Crooks from season 8 to season 9 and Dean Humphries from season 10 onward) is a tabby cat and a member of the Cat Pack. Like Wild, he is shown to have a fear of mice. His armor is modeled after a lion, and he possesses lion-like strength. His vehicle is a yellow, white, and black lion-themed off-road vehicle that possesses similar abilities to him.
Liberty (voiced byMarsai Martin inPaw Patrol: The Movie andThe Mighty Movie, Tymika Tafari from season 9 onward) is a long-hairedDachshund from Adventure City.[7] She was introduced inPaw Patrol: The Movie where she helped the Paw Patrol at the time when Mayor Humdinger was the Mayor of Adventure City. She later appears in Season 9 ownwards. Her main vehicle is a coral-pinkscooter with blue and white highlights.
Al (voiced by Nylan Parthipan) is aBasset houndtruck driver with trucking experience and even speaks trucker. He was introduced in the season 9 episode "Big Truck Pups: Pups Stop a Flood" where he helped the Paw Patrol and Mayor Goodway prevent a dam from bursting. His vehicle is a gray and redbig truck with two grabber claws.
Coral (voiced by Kaia Ozdemir) is a Cockapoo and a mer-pup from Puplantis, later revealed to be Skye's long-lost cousin.[7] She was introduced in the season 9 episode "Aqua Pups: Pups Save a Floating Castle" where she assisted her cousin and her team in saving what was for the longest time her home. Her vehicle is a teal, silver, and purple submarine in the shape of aseahorse which can also transform into a motorcycle for land travel.
Roxi (voiced by Mia SwamiNathan) is aSamoyed with monster trucker experience and a bit of acomedian. She was introduced in the season 10 episode "Rescue Wheels: Pups Save Adventure Bay!" where she helps the Paw Patrol stop her rival Boomer from his chaotic stunts in Adventure Bay. Her vehicle is a purple and pinkmonster truck with purple star-patterned tires.
"The Crew" is Rubble's family and construction crew in the nearby Builder Cove, originating from the spin-off series.
Charger (voiced by Alessandro Pugiotto) is an excitablefrench bulldog with aprosthetic left-side hind leg, and one of Rubble's 4 cousins. He first appears in the main series in Season 9's "Charger Visits the Pups".
Motor (voiced by Nova McKay) is a youngCa de Bou with a childish personality and a love of smashing things, and one of Rubble's 4 cousins. She first appears in the main series in Season 11's "Pups vs. the Robo-Ducky".
Supporting characters
Mayor Goodway (voiced by Deann Degruijter from season 1 to early season 7,Kim Roberts from late season 7 onward) is the mayor of Adventure Bay who lives at the City Hall and is one of the Paw Patrol's frequent callers. She can be very panicky at times and also works to outsmart Mayor Humdinger.
Chickaletta (voiced by Lora Burke from season 11 onward) is Mayor Goodway's pet chicken that she carries around in her purse. She generally ignores what is going on around her. She is also shown to be a member of the Mini-Patrol.
Francois Turbot (voiced by Peter Cugno) is Cap'n Turbot's cousin and research partner who lives with him in the Seal Island lighthouse. He works as azoologist, artist, and nature photographer. He has a thick French accent and often uses French phrases instead of English words.
Mayor Humdinger (voiced byRon Pardo) is the mayor of a neighboring town called Foggy Bottom who is the main antagonist of the series. He is the Paw Patrol's arch-nemesis and Mayor Goodway's biggest rival who is always coming up with new plans to upstage Adventure Bay which always go awry and cause him to be rescued by the Paw Patrol. Mayor Humdinger has family members who mostly serve as villains in the Mighty Pups episodes.
TheKitten Catastrophe Crew (also known as theKit-tastrophe Crew) is a group of cats who are Mayor Humdinger's helpers and the villainous feline counterparts of the Paw Patrol. They will usually do what they are asked, but sometimes they can be stubborn and disobey Mayor Humdinger. The episode "Pups Take in a Runaway Kitty" revealed that Mayor Humdinger never gave real names to the Kitten Catastrophe Crew members and just called them "Kitty".
"Cat Chase" is acymric cat who is the Kitten Catastrophe Crew counterpart of Chase.
"Cat Marshal" is abicolor cat with white fur and black spots who is the Kitten Catastrophe Crew counterpart of Marshall.
"Cat Skye" is aSelkirk Rex who is the Kitten Catastrophe Crew counterpart of Skye.
"Cat Rocky" is a gray and whitemoggy who is the Kitten Catastrophe Crew counterpart of Rocky. In "Pups Take In a Runaway Kitty", "Cat Rocky" briefly ran away and sided with the Paw Patrol with Rocky making a translator (voice provided by Stephany Seki) for it. He returned to Mayor Humdinger after helping to save Mayor Humdinger from a hang-glider accident at the cost of its translator which fell into the bay during the rescue.
"Cat Rubble" (voiced byChris Rock inThe Mighty Movie) is anAmerican Bobtail who is the Kitten Catastrophe Crew counterpart of Rubble.
"Cat Zuma" is a chocolate-coloredMaine coon who is the Kitten Catastrophe Crew counterpart of Zuma.
Danny (voiced by Daniel DeSanto from season 3 to early season 5, Jonathan Malen from late season 5 onward) is a young boy who enjoys attempting dangerous and reckless stunt performances around Adventure Bay, addressing himself as "Daring Danny X". He usually ends up in need of rescuing from the Paw Patrol when his stunts go awry.
Katie (voiced by Katherine Forrester) is a young girl who works at the Adventure Bay pet parlor. She is loving and caring.
Cali (voiced byJulie Lemieux) is Katie's petragdoll cat whom she is usually seen with. She is also a member of the Mini-Patrol.
Mr. Porter (voiced by Blair Williams) is the proprietor of Porter's Café in Adventure Bay as well as the grandfather of Alex Porter.
Alex Porter (voiced by Christian Distefano from season 1 to the middle of season 5, Wyatt White from the middle of season 5 to the middle of season 9, Simon Webster from the middle of season 9 to season 10, Asher Williams from season 11 onward) is a young boy who lives in Adventure Bay and is Mr. Porter's grandson. He is rather impatient. He is the leader of the Mini-Patrol, a Paw Patrol-inspired group consisting of himself and some pet animals which is seldom successful.
Jake (voiced byScott McCord) is a snowboarder from Adventure Bay who operates theski resort on his mountain and is the caregiver of Everest.
Farmer Yumi (voiced by Hiromi Okuyama in season 1, Stephany Seki from season 2 onward) is a farmer in Adventure Bay. She cares greatly for her animals.
Farmer Al (voiced byRon Pardo) is a farmer, the proprietor of Moo Juice Dairy Farm in Adventure Bay, and the husband of Farmer Yumi as of the season 2 episode "Pups Save a Wedding".
Carlos (voiced by Lucius Hoyos in season 2, Jaiden Cannatelli from the middle of season 3 to the middle of season 7, Diego Rieger from late season 7 to season 8, Lucas Miranda from season 9 to season 10, Desmond Sivan from season 12 onward) is Ryder's pen pal from the jungle. He is an archaeologist and the caregiver of Tracker.
TheJunior Patrollers are threePomeranian dogs. They were introduced inPaw Patrol: The Mighty Movie where they are trained by Liberty and help the Paw Patrol to protect Adventure City. They later appear in season 10.
Nano (voiced byAlan Kim inThe Mighty Movie, Eliot Dahan from season 10 onward) is a member of the Junior Patrollers.
Mini (voiced by North West inThe Mighty Movie, Thandie Quiambao from season 10 onward) is a member of the Junior Patrollers.
Tot (voiced by Brice Gonzalez inThe Mighty Movie, Desmond Sivan from season 10 onward) is a member of the Junior Patrollers.
Production
According to Spin Master, the concept forPaw Patrol stemmed from a prototype for a transforming truck toy that Spin Master co-founderRonnen Harary designed in 2010.[8] Later the same year, the company requested some proposals for a television show based on the transforming toy, and accepted one fromBob the Builder creator Keith Chapman. Chapman sketched early designs of the Paw Patrol team under the working titleRaffi & the Rescue Dogs. Spin Master hired toy designers to develop the format further; after the concept was in place, they started designing merchandise.[9]
Chapman's original pitch focused on the idea that the six Paw Patrol dogs were rescued by Ryder before joining the team.Scott Kraft, the show's first writer, and Jamie Whitney, the show's first director, decided to abandon the rescued dog theme in 2012. The name of the series' protagonist, Ryder, was changed multiple times during production; he was originally called Raffi, Roddy, and Robbie before Spin Master settled on Ryder.
Early models of thePaw Patrol pups
According to a 2017 Spin Master interview, "everything pup-related was debated endlessly: names, sizes, ages, breeds".[10] The pups' designs underwent major changes after Chapman's pitch; they were very realistic at first, with unique fur and textures based on their breeds, but they were later simplified and made more cartoonish. Cap'n Turbot's unique design, with his distinctive bead eyes and large nose, was based on the design of Chapman's Bob the Builder character. Ryder's hairstyle was based on Ronnen Harary's hair.[10]
In January 2012, Spin Master began approaching television broadcasters. The company negotiated a broadcast partnership with Nickelodeon, and the network first announced that it had picked upPaw Patrol at the 2013 Licensing Expo in Las Vegas, Nevada.[11] The series became Spin Master's first solely-owned intellectual property (IP)[12] once it was released in August 2013.[13]
Since it began production, the show's animation has been provided byGuru Studio. In a 2016 interview withMaclean's Magazine, Guru president Frank Falcone stated that his studio's animators were originally suspicious of the show's "toyetic" concept.[14] The series' rock-inspired[15]original score was composed by the Ontario-based groupVoodoo Highway Music & Post. The opening theme song and the ending song used in each episode include vocals performed by Scott Simons.
With each season of the show, new supporting characters and themes are introduced in its episodes. In a May 2016 interview for theToronto Star, Spin Master president Ben Gadbois stated that his company would continue to introduce additional characters and concepts to increase the franchise's longevity and to expand upon the success of tie-in merchandise.[16] In August of the same year, Ronnen Harary explained that these changes were intended to keep the show's content "fresh" and "relevant".[17]
The show received minor updates to its animation style in the second season and in the eighth season before the eleventh season would completely overhaul the visual style to be more evocative of the theatrical films andRubble & Crew.[citation needed]
Release
The series has been sold to TV networks in over 160 countries.[18]
Paw Patrol has received largely positive reviews from critics.Common Sense Media reviewer Emily Ashby gave the show a four-star rating, stating that "perhaps the show's best attribute is how it demonstrates the value of thoughtful problem-solving".[28] Randy Miller ofDVD Talk recommended the show, calling it "packed with all the harmless action and cornball jokes that kids can't help but snicker at".[29]Stuff.co.nz reviewer Pattie Pegler also wrote favourably of the series, but felt that some of the characters "seem rather arbitrary, like Rocky the Recycling Pup".[30]The About Group's Carey Bryson gave the series a mixed review, criticizing its "formulaic" nature but affirming that the "show is not without funny moments".[15]
A research study, commissioned bySky in March 2016, reported that 16 percent of surveyed British and Irish children namedPaw Patrol as their favorite program.[31]
Criticism had been directed toward the show's unequal gender representation because initially the team of dogs was primarily male and included only one female character.[32] Brandy King of theCenter on Media and Child Health "found the gender imbalance immediately noticeable" while watching the program.[33]Today's Parent noted in April 2015 thatPaw Patrol images appeared frequently on Twitter with thehashtag "#IncludeTheGirls".[34] In response to these criticisms, the writers added an additional female character named Everest, a Siberian Husky and snow rescue dog, starting in season 2.[35]
The show's mobile app game,Paw Patrol: Air and Sea Adventure, was accused of behaving manipulatively towards younger viewers in a 2018 study by theUniversity of Michigan which focused on app-based advertising techniques.[36] Within the game, characters recognizable from the show would express disappointment if players did not purchase items with real money.[36]
In a 2020 paper published in the journalCrime, Media, Culture,Paw Patrol is criticized for sending the message that companies are more capable of providing social services than the state.[37] Author Liam Kennedy argues that the show "encourages complicity in a global capitalist system that (re)produces inequalities and causes environmental harms". Kennedy suggests thatPaw Patrol echoes the "core tenets ofneoliberalism" by depicting the state and politicians as either unethical or incompetent while the Paw Patrol corporation is entrusted with crimefighting and conservation.[38][37]
Ratings
Paw Patrol has received consistently high ratings on Nickelodeon. Viacom CEOPhilippe Dauman cited the series as a source of Nickelodeon's 2014 ratings growth.[39] It ranked as the highest-rated, preschool TV program in the United States in November 2013[40] and held that position throughout the spring 2014 season.[41] The spot was briefly overtaken byTeam Umizoomi reruns in July 2016, butPaw Patrol reclaimed the title later the same month.[42]Bloomberg L.P. describedPaw Patrol as part of a "creative resurgence" that increased the Nick Jr. channel's viewership in 2016.[43] At Nickelodeon's 2016 upfront presentation for future advertisers,Cyma Zarghami namedPaw Patrol one of two preschool shows to have significantly helped boost ratings for the network (the other beingBlaze and the Monster Machines).[44]
In March 2015, two back-to-back premieres of the show ranked among the top twenty weekday showings (among total viewers) in Australia.[45] In May 2015, it was reported thatPaw Patrol broadcasts on TF1 had been viewed by 45 per cent of households in France with preschool-aged children.[46]
Cultural impact and legacy
The show has received recognition from public figures and celebrities. Canadian Prime MinisterJustin Trudeau and his children are fans of the show; Trudeau mentioned the characters by name in a 2017 speech.[47] After performing at theSuper Bowl LII halftime show,Justin Timberlake filmed a segment forThe Tonight Show Starring Jimmy Fallon in which he named Chase as his favoritePaw Patrol character and held a Chase plush toy.[48] During his opening monologue for the90th Academy Awards, hostJimmy Kimmel joked thatTimothée Chalamet was missingPaw Patrol to attend the ceremony, but "Ryder and his team of pups saved the day, so".[49]
The show was satirized byThe Onion in a 2018 parody article; referencingpolice brutality in the United States, the article claimed that the show's writers defended police dog, Chase, for shooting an unarmed blacklab.[50]
In the wake of theGeorge Floyd protests, the show was criticized for presenting a"good-cop archetype" after a post appeared on the show's Twitter account announcing that they would go dark in memory of Floyd received negative backlash.[51][52][53] In July 2020, White House Press Secretary Kayleigh McEnany claimed the show was canceled due to "cancel culture"[54] but the show denied any such termination.[55]
From September 2022 to September 2023, the show was prominently featured in a special exhibit by theCanadian Museum of History titledFromPepinot to Paw Patrol – Television of Our Childhood, which showcased items and displays from the last 70 years of Canadian children's television.[56][57]
Awards and nominations
In 2014, the series' theme song was nominated for Outstanding Original Song – Main Title and Promo in the41st Daytime Creative Arts Emmy Awards.[58] In 2016, the season two episode "Pups Save a Mer-Pup" was nominated for Best Animated Television/Broadcast Production for Preschool Children in the43rd Annie Awards.[59] As of 2025,Paw Patrol has received thirty threeCanadian Screen Award nominations with twenty seven wins.
Richard Spence-Thomas, Kyle Peters, Patton Rodrigues, Ryan Ongaro, Tim Muirhead, Mitch Connors and Luke Dante(for "Mighty Pups Super Paws: When Super Kitties Attack")
Won
Original Music, Animation
Brian Pickett, Graeme Cornies, James Chapple and David Kelly(for "Mighty Pups Super Paws: When Super Kitties Attack")
Won
Direction, Animation
Charles E. Bastien(for "Mighty Pups Super Paws: When Super Kitties Attack")
Richard Spence-Thomas, Kyle Peters, Patton Rodrigues, Ryan Ongaro, Timothy Muirhead, Mitch Connors and Luke Dante(for "Dino Rescue: Pups and the Lost Dino Eggs")
Won
Directing, Animated Program or Series
Charles E. Bastien(for "Dino Rescue: Pups and the Lost Dino Eggs")
Richard Spence-Thomas, Timothy Muirhead, Mitch Connors, Luke Dante, Kyle Peters, Ryan Ongaro and Patton Rodrigue(for "Moto Pups: Pups vs the Ruff-Ruff Pack")
Won
Directing, Animated Program or Series
Charles E. Bastien(for "Moto Pups: Pups vs the Ruff-Ruff Pack")
Nominated
Writing, Animated Program or Series
Andy Guerdat and Steve Sullivan(for "Moto Pups: Pups vs the Ruff-Ruff Pack")
Richard Spence-Thomas, Tim Muirhead, Luke Dante, Katie Pagacz, Kyle Peters, Ryan Ongaro, Patton Rodrigues and Mitch Conners(for "Aqua Pups: Pups Save a Floating Castle")
In November 2017, Ronnen Harary confirmed that Spin Master was "currently considering whether to extend thePaw Patrol franchise into feature films at some point in the next 12 to 24 months". Animation tests were conducted in 2017 to measure how the characters "would translate onto the big screen" and the company developed a film script.[80]
On May 9, 2019, it was confirmed during Spin Master's First Quarter 2019 Earnings Conference Call that an animated theatrical film based on the series, titledPaw Patrol: The Movie was in the works with an August 2021 release date.[81] On November 8, 2019, it was announced thatMikros Image in Montreal would handle the animation.[82] Development of the film was confirmed on February 21, 2020, withCal Brunker attached as director.Spin Master Entertainment produced the movie with an association in bothNickelodeon Movies andParamount Pictures.[83] On April 24, 2020, the release date was announced to be August 20, 2021.[84]
It was announced on November 3, 2021, that a sequel, titledPaw Patrol: The Mighty Movie, would be released on September 29, 2023.[86]
On September 26, 2023, it was announced that a third film is in development, later titledPaw Patrol: The Dino Movie, which is scheduled to be released on July 31, 2026.[87][88][89]
On September 17, 2025, Nickelodeon announced that a Paw Patrol Christmas special would air onCBS and onParamount+ on Friday, November 28, 2025. The special would also air in theaters in theUnited Kingdom.[99]
This would be the first time in 19 years where a Nick Jr. show would air on CBS since September 2006, whenNick Jr. on CBS ended.
Other media
Video games
In February 2018, a video game based on the series, titledPaw Patrol: On a Roll was announced. Developed byTorus Games and published byOutright Games, it was released forPlayStation 4,Xbox One,Nintendo Switch, andMicrosoft Windows on October 23, 2018.[100] Another video game, titledPaw Patrol Mighty Pups: Save Adventure Bay, was announced on July 17, 2020. Developed by Drakhar Studio and also published by Outright Games, it was released for PlayStation 4, Xbox One, Nintendo Switch, Stadia, and Microsoft Windows on November 6, 2020.[101] Another video game for the film, titledPAW Patrol The Movie: Adventure City Calls was announced on June 10, 2021. Developed by Drakhar Studio and also published by Outright Games, it was released for PlayStation 4, Xbox One, Nintendo Switch, Stadia, and Microsoft Windows on August 13, 2021.[102] It was announced in May 2022 that Outright Games is releasing a racing game for the series titledPaw Patrol: Grand Prix. Developed by 3D Clouds and was released for PlayStation 4,PlayStation 5, Xbox One,Xbox Series X/S, Nintendo Switch, Google Stadia, and Microsoft Windows on September 30, 2022.[103] ADLC for Grand Prix titledRace in Barkingburg was released on December 2, 2022.[104] A new DLC added a battle arena mode titlePup Treat Arena was released on March 10, 2023.[105] In June 2023, it was announced that a new game titledPaw Patrol World which was released on September 29, 2023. It is being developed by 3D Clouds and is released for PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S, Nintendo Switch, and Microsoft Windows.[106] A mobile game namedPaw Patrol Academy was officially made and released in late 2023. The co-founder describes the game as the franchise's "first educational app". As of November 2023, it is one of the top 5 apps for kids 5 and under in the app store.[107][108]Paw Patrol Academy has been awarded Google Play's Best of 2023 App for Families.[109][110] The app has also been nominated for Kidscreen's Best Branded Learning App.[111][112] In June 2025, It was announced that a new racing game is set to be released titled,PAW Patrol Rescue Wheels: Championship. Developed by 3D Clouds and is set to be released for PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S and Nintendo Switch on October 31, 2025.[113]
Live events
In April 2016, a stage show titledPaw Patrol Live: Race to the Rescue was announced.[114] The show features the Paw Patrol characters competing in a race. It toured in Canada, the United States, Mexico, New Zealand, Australia and the Philippines.[115][116]
A sequel show, titledPaw Patrol Live: The Great Pirate Adventure, was announced in June 2017. It follows the Paw Patrol as they rescue Cap'n Turbot from a cavern, and it will tour the same countries as its predecessor.[117] The shows are produced byVStar Entertainment Group, which is best known for producing the popularSesame Street Live touring shows for 37 years.
Mascots based on thePaw Patrol characters have appeared at events across Canada, the United States, and the United Kingdom. They joined an "Etch A Sketch Day" celebration at Spin Master's office in Toronto on July 26, 2016.[118] The characters, along with replicas of the Lookout tower from the program, were included as part of the Nick Jr. Play Date Tour in autumn 2015.[119] Marshall and Chase made appearances at shopping malls throughout Nottingham, Suffolk, and Somerset in the U.K. in the summer of 2016.[120] Multiple meet-and-greet events attracted far more attendees than expected, with some reaching over 5,000 visitors.[121][122] They appeared for the first time in Northern Ireland atGlenarm Castle on July 13, 2016.[123] They are scheduled to appear regularly in a Nickelodeon-themed area of theThurrock'sLakeside Shopping Centre located on the outskirts of London, England.[124]
Like many children's properties, unauthorized productions and events usingcopyright infringing costumes featuring the show's characters have attracted the attention of Spin Master and Nickelodeon. In February 2016, severalGreene King pubs in the U.K. scheduled breakfast events with costumed characters modelled after the pups. Nickelodeon forced the chain to stop every event by threatening a lawsuit if they went ahead.[125] There was some consumer backlash as a result, but the events were not held.[126]
On November 3, 2021, Nickelodeon and Spin Master stated that an untitled spin-off series focusing on one of the main six pups was in development, and was set to premiere in 2023.[127] On March 24, 2022, it was announced that the spin-off series would focus on Rubble.[3] In November 2022, the series' title was revealed to beRubble & Crew. Rather than Guru Studio, the spinoff is animated byJam Filled Entertainment and premiered on February 3, 2023.[2]
Merchandise
A set ofPaw Patrol figures
On May 18, 2014, Spin Master introduced a toy line based on the television series atToys "R" Us locations across Canada.[128] The line was not distributed to international markets until June 22 of the same year.[129] Dion Vlachos was in charge of the U.S. product launch.[130]
Paw Patrol has since become one of Spin Master's most profitable brands. Analysts for theNational Bank of Canada reported that toys and games based on the show accounted for approximately $245 million U.S. (or 25 percent) of Spin Master's gross product sales for 2015.[1] Spin Master chairman Anton Rabie noted in August 2016 that the "continuing strength" ofPaw Patrol toys, in addition to new acquisitions and movie licenses, made up 40.5 per cent of the firm's second-quarter revenue.[131] Marketing manager Emma Eden said that the toys were responsible for increasing the company's presence in the preschool market.[132] Throughout 2016, Spin Master's revenue grew more in this market than in any other toy category.Paw Patrol has been cited as the sole reason for this.[133]
TheNPD Group namedPaw Patrol the top new toy brand of 2015 in the United Kingdom.[134] The group also reported that it was the best-selling preschool license in France in the first quarter of 2015.[46]Dave Brandon, the chief executive officer of Toys "R" Us, listed the Paw Patroller vehicle toy as one of the 2015 holiday season's "hottest" items.[135][136]Argos the U.K. catalogue retailer included thePaw Patrol Air Patroller vehicle on its list of the toys it predicts will be bestsellers during the Christmas 2016 season.[137] In 2018, it was estimated that total retail sales to date were approximatelyUS$7 billion.[138][139][140]
^"キャラクター" [Characters].Paw Patrol Japan. 8 February 2019.Archived from the original on 2020-12-29. Retrieved2019-07-20. and"キャラクター" [Characters].TV Tokyo.Archived from the original on 2019-07-19. Retrieved2019-07-20.
^Walt D. (December 7, 2018)."The Misogyny and Authoritarianism of 'Paw Patrol'".medium.com.Archived from the original on March 25, 2023. RetrievedMarch 25, 2023.In season two, a new female pup, Everest, is added to the cast. Everest is the antithesis of Skye. As a Siberian Husky, she is physically bigger, and her costume is gender neutral. However, Everest appears in only half the episodes and does not reside with the rest of the Paw Patrol. The depiction of females in Paw Patrol sends a message to the young audience that to be accepted in the workplace, a woman must take on a traditional feminine appearance.
^abKelion, Leo (30 October 2018)."Android's under-5s apps have 'unfair and deceptive' ads".BBC News.Archived from the original on 30 October 2018. Retrieved30 October 2018.use of commercial characters – in Paw Patrol: Air and Sea Adventures it says some characters show facial expressions of disappointment when the player does not choose locked items
^"Songversation".The Tonight Show Starring Jimmy Fallon.Episode 816. February 4, 2018.NBC.Archived from the original on June 25, 2018. RetrievedAugust 7, 2018.
