| "Party" | ||||
|---|---|---|---|---|
.jpg) | ||||
| Single byGirls' Generation | ||||
| from the albumLion Heart | ||||
| B-side | "Check" | |||
| Released | July 7, 2015 (2015-07-07) | |||
| Genre | ||||
| Length | 3:13 | |||
| Label | S.M. Entertainment | |||
| Composers |
| |||
| Lyricist | Cho Yoon-kyung | |||
| Girls' Generation singles chronology | ||||
| ||||
| Music video | ||||
| "Party" onYouTube | ||||
"Party" is a song recorded by South Korean girl groupGirls' Generation for their fifthKorean studio albumLion Heart (2015). It was released as thelead single from the album byS.M. Entertainment on July 7, 2015. The lyrics were written byCho Yoon-kyung and the music was composed by Albi Albertsson, Chris Young, and Shin Agnes. "Party" is abubblegum pop andelectropop song that features synthesizers, guitar, andAuto-Tune in its instrumentation. To promote the song and the album, Girls' Generation performed "Party" on several South Koreanmusic programs, includingMusic Bank,Show! Music Core andInkigayo. A music video for the track, directed byHong Won-ki, was also released on July 7.
The single received generally favorable reviews frommusic critics, who praised its catchy music styles and compared the song to "California Gurls" byKaty Perry and "Get Lucky" byDaft Punk. Commercially, the single was a success in South Korea—the digital version peaked atop theGaon Digital Chart (their eighth number one single there). Meanwhile, the physical edition charted at number two on theGaon Album Chart. It has sold over 843,000 digital copies in South Korea as of December 2015. The song also peaked at number ten on theJapan Hot 100 and number four on theBillboard World Digital Songs chart.
South Korean girl group Girls' Generation had achieved success on the Asian music scene with hit singles such as "Gee" and "I Got a Boy" since their 2007 debut as a nine-piece girl group, consisting of membersTaeyeon,Sunny,Tiffany,Hyoyeon,Yuri,Sooyoung,Yoona,Seohyun, andJessica.[1][2] In September 2014, Jessica announced that she had been dismissed as a member of Girls' Generation by their parent companyS.M. Entertainment due to her schedule conflict between the group's mutual music activities and her own fashion businessBlanc & Eclare; the group continued as an eight-member group thereafter.[3]
Girls' Generation announced their first music release following Jessica's departure in March 2015—a single titled "Catch Me If You Can", whoseKorean and Japanese versions were released simultaneously in April 2015.[4] On June 30, 2015, Girls' Generation released music video previews of their then-forthcoming three new singles—"Party", "Lion Heart", and "You Think".[5] "Party" was released as thelead single from the group's fifth Korean studio albumLion Heart, and features a song named "Check" as itsB-side. It was released fordigital purchase byS.M. Entertainment on July 7, 2015,[6][7] and the physical CD single was released on July 8.[8][9]
"Party" was described byBillboard's Jeff Benjamin as anelectropop song.[5] He compared the guitar line to that onKaty Perry's 2010 song "California Gurls", and theAuto-Tune toDaft Punk's 2014 single "Get Lucky".[11] Writing forFuse, Benjamin noted that the track incorporated "lively" guitars, "perky" synthesizers, and a "catchy"hook.[12] A reviewer fromThe Malay Mail characterized the song as "upbeat"bubblegum pop with a theme similar to that of "California Gurls" andKesha's 2010 song "Tik Tok".[10] Lyrically, "Party" is about a girls' night out with friends, and mentions drinking lemonsoju,mojito andtequila.[12][13]
"Party" received generally positive reviews from music critics. Melissa Locker ofVanity Fair described "Party" as "wildly catchy" and deemed it the best song of the second week of July 2015.[14] Casey Lewis, writing forTeen Vogue, characterized it as a "perfect-for-summer synth-pop anthem" and compared the song's music styles to works of American singerKaty Perry.[15] Jeff Benjamin fromFuse described the song as "addictive" and felt that it would "get a ton of plays at your next gals' night out."[12] He also named it the best song of the summer of 2015.[16] A reviewer fromThe Malay Mail wrote a positive review, saying "If Korean super girl group Girls' Generation's new upbeat, bubble-gum pop single doesn't brighten up your day, we don't know what will."[10] In a more unfavorable review, however, Kim Do-heon fromIZM felt that "the song itself doesn't have that much power", and "it feels like the brakes have been put on innovation".[17]
"Party" was a commercial success in South Korea. It debuted atop theGaon Digital Chart on the chart issue dated July 5–11, 2015, and sold 256,390 digital units within its first week of release.[18][19] Meanwhile, the physical single album peaked at number two on theGaon Album Chart.[20] As of December 2015, "Party" has sold over 843,843 digital units in South Korea, becoming the 58th best-selling single of 2015.[21] Additionally, it became the 59th best-performing single on the Gaon Digital Chart of 2015, based on digital sales, streaming, and background music (instrumental track) downloads.[22] The physical release was the 32nd best-selling release of the year with sales of 76,385 units.[23]
"Party" debuted at number 22 on theBillboardJapan Hot 100 on July 20, 2015.[24] The following week, it climbed to number 10, which later became its peak.[25] On theBillboard World Digital Songs chart, "Party" peaked at number 4.[26]
The music video for "Party", released in conjunction with the single, was choreographed by Kevin Maher and directed by Hong Won-ki ofZanybros.[27][28] It was filmed inKo Samui, Thailand,[29][30] and has a beach setting that shows the group enjoying themselves at a summer beach party.[5][11] There are also a few scenes that were filmed indoors in a bar where they dance to the song.[13]
Lucas Villa fromAXS praised the video's flamboyant fashion styles, writing that "Girls' Generation does summer right by living it up under the sun."[31] The music video was an instant success on YouTube, achieving over 2.7 million views in one day.[13] Within 36 hours, it garnered over 6 million views.[32] The visual was the most viewed music video on YouTube by a South Korean music act in July 2015.[33]To promote the single, Girls' Generation performed the song and its B-side "Check" at Banyan Tree Club & Spa in Seoul just before the release of "Party."[34] Following the release of the single in July 2015, the group performed "Party" on severalKorean music programs, including three major ones:KBS'sMusic Bank,MBC'sShow! Music Core, andSBS'Inkigayo.[8][32]
| Program | Date | Ref. |
|---|---|---|
| The Show | July 14, 2015 | [35][36] |
| Show Champion | July 15, 2015 | [37][38] |
| M Countdown | July 16, 2015 | [39] |
| Music Bank | July 17, 2015 | [40] |
| Show! Music Core | July 18, 2015 | [41][42] |
| Inkigayo | July 19, 2015 | [43] |
| July 26, 2015 | [44] |
| No. | Title | Lyrics | Music | Arrangement | Length |
|---|---|---|---|---|---|
| 1. | "Party" | Cho Yoon-kyung |
| Mussashi | 3:13 |
| 2. | "Check" | Mafly |
|
| 3:26 |
| 3. | "Party (Instrumental)" |
| Mussashi | 3:13 | |
| Total length: | 9:52 | ||||
Credits are adapted fromLion Heart liner notes.[46]
Weekly charts[edit]
| Year-end charts[edit]
|
| Country | Sales |
|---|---|
| South Korea (Gaon) | 843,843 (digital)[21] |
| 76,385 (physical)[23] |
| Region | Date | Format | Distributor |
|---|---|---|---|
| Australia[48] | July 7, 2015 | Digital download | S.M. Entertainment |
| Belgium[49] | |||
| Canada[50] | |||
| Finland[51] | |||
| France[52] | |||
| Germany[53] | |||
| Japan[54] | |||
| New Zealand[55] | |||
| Norway[56] | |||
| South Korea[45] | |||
| United Kingdom[57] | |||
| United States[58] | |||
| South Korea[9] | July 8, 2015 | CD | S.M. Entertainment,KT Music |
Notes
References
{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)Girls' Generation songs | |
|---|---|
| Korean singles | |
| Japanese singles | |
| English |
|
