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 Paris Baguette location inYeongdeungpo-gu, South Korea (2006) | |
| Company type | Subsidiary |
|---|---|
| Industry | Food |
| Headquarters | Global: Seoul,South Korea North America: Bergen County,New Jersey |
Key people | Cho Sang-ho (CEO) |
| Products | Baguette,croissant,cake inbread,confectionery |
| Revenue | 1.51 billion USD (2013) |
| Parent | SPC Group |
| Website | www |
Paris Baguette (French pronunciation:[paʁibaɡɛt];Korean: 파리바게뜨;RR: Paribagetteu) orParis Croissant (Korean: 파리크라상;RR: Parikeurasang), is a South Korean multinational chain of bakery-cafés, owned by theSPC Group and headquartered inSeoul. In 1986, it was established as a subsidiary of Shani Co., Ltd., and opened the first 'Paris Baguette' in Gwanghwamun, Seoul, and the first high-end bakery 'Paris Croissant' in Itaewon the following year, and the corporate name changed to the same as the brand name.
Founded in 1988, thefranchise brand, Paris Baguette grew into the No. 1 bakery in South Korea in 2004, branching out to localsubsidiaries in the United States, headquartered inBergen County,New Jersey; as well as expanding to Vietnam, Indonesia, Singapore, Mongolia, and other countries. In the U.S., Paris Baguette is particularly popular within theNew York metropolitan area.
In 1988, Paris Croissant launched Paris Baguette, a popular bakery café franchise brand. As of December 2024, the chain had over 3,700 retail stores in South Korea, over 200 stores in the United States, and more than 10 stores in Canada.[1] Paris Baguette also launched retail stores in France, United Kingdom, China, Malaysia, Vietnam, Indonesia, Mongolia and so on.[2]
The U.S. Paris Baguette franchises have concentrated on selling cakes, pastries, and bread, instead of evolving into more general eateries as some other bakery cafés have done.[1][3]
Caffè Pascucci is an Italian espresso café franchise.[4]
Other franchises of Paris Croissant include LINA's and Tamati (sandwich), Passion5 (upscale dessert gallery), L'atelier (café restaurant). It also handles the Korean branch ofJamba Juice (smoothie).[4]
In 2022, a boycott of Paris Baguette took off after a worker at aPyeongtaek factory was fatally crushed by a sauce mixing machine. Shortly before the incident another worker at the factory had sustained an injury to their hand from a production machine but was not sent to the hospital since they were not a full-time worker. Various South Koreantrade unions have condemned the company due to a history of safety issues andunion busting.[5][6][7]
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