In addition to her acting career, Chopra is a prominent celebrity endorser for brands and products. She has sung some of her film songs, including "Maana Ke Hum Yaar Nahin"[5] and "Teri Mitti". In 2022, Chopra ventured into television by judging the reality showHunarbaaz: Desh Ki Shaan onColors TV.[6] Chopra is married to politicianRaghav Chadha with whom she has a son.
In 2009, she returned to India in the wake of theeconomic recession and moved toMumbai. Chopra obtained an internship in the marketing department ofYash Raj Films, joining the production company as a public-relations consultant.[8][15][19] She considered it a perfect job, because she could use what she had learned and work in films.[20] While working on promotions forBand Baaja Baaraat (2010), Chopra realized that she wanted to become an actress and decided to resign from her executive position with Yash Raj Films to attend acting school. After meeting the company's casting director,[15] she was asked to do a "dummy audition for fun". Chopra remembered "fooling around with a camera" and delivering lines by the character Geet from the filmJab We Met (2007). When YRF producerAditya Chopra saw the tape he was impressed with her acting.[21] Chopra was then signed to a 3-film deal.[22]
In 2011, Chopra made her screen debut in a supporting role in debutantManeesh Sharma's romantic comedyLadies vs Ricky Bahl starringRanveer Singh andAnushka Sharma in lead roles.[23] The film describes how three girls who are tricked by a con artist take revenge on him by plotting the same trick for him. Chopra played the Delhi-based "rich and spoiled brat" Dimple Chadda, who is betrayed by the film's central character. The film emerged as a moderate commercial success at the box-office, and received mixed reviews from critics; however, Chopra's performance received high praise.[24][25]Komal Nahta said, "Of the three other girls, Chopra is undoubtedly the best. She has the best role, the best lines and hers is the best performance among the three." Priyanka Roy ofThe Telegraph described Chopra as "natural" and wrote "Among the ladies, debutante Chopra almost steals the show from Sharma."[26] It earned her several Best Debut awards at various award ceremonies includingFilmfare,Screen,IIFAProducers Guild Film Awards. Chopra also received Best Supporting Actress nominations at several ceremonies, includingFilmfare, and won theProducers Guild andIIFA Awards in the same category.[27][28]
Chopra's second release wasHabib Faisal's action romantic dramaIshaqzaade in which she played a leading role opposite debutantArjun Kapoor.[29] The film revolves around two political families, whose rivalry (and mutual hatred) go back generations. Chopra played the boisterous and feisty tomboy Zoya, aMuslim girl who marries aHindu boy and gives birth to new rivalry in both families. The film emerged as a commercial success at the box-office, and received positive reviews from critics, with Chopra's performance receiving widespread critical acclaim.[30]Taran Adarsh observed, "Chopra is simply fantastic [...] Playing the part of a spirited gun-toting girl, she is not the regular timid, decorous, withdrawn Hindi film heroine. She portrays the violent behavior coupled with the audacious and brash attitude with aplomb",[31] andRajeev Masand labelled her the "biggest strength of the film".[32] The film grossed over₹46 crore (US$5.4 million) at the domestic box-office, and was termed a super hit byBox Office India.[33] Chopra's performance earned her theNational Film Award – Special Mention at the60th National Film Awards, and her first nominations for the Producers Guild, Screen andFilmfare Award for Best Actress.[34][35][36]
Chopra next starred alongsideSushant Singh Rajput andVaani Kapoor in the romantic comedy-dramaShuddh Desi Romance (2013), her second collaboration with Maneesh Sharma.[37] Set inJaipur, the film explored the views of the younger generation oncommitment,live-in relationships andarranged marriages as compared to love marriages in small town India. It received positive reviews from critics, with Chopra's portrayal of Gayatri, an outspoken and rebellious girl, received high critical acclaim.CNN-IBN noted that the film belonged to Chopra, who "turns Gayatri into the most real woman one have encountered on screen",[38] and the criticMayank Shekhar added "Chopra's act in the film's first half is nothing short ofNational Film Award-winning material."Shuddh Desi Romance emerged as a commercial success at the box-office, grossing₹46 crore (US$5.4 million) domestically.[39] Chopra garnered several Best Actress nominations, including a second consecutive nomination for the Filmfare Award for Best Actress.[40]
Habib Faisal'sdowry-based social comedy filmDaawat-e-Ishq marked Chopra's second collaboration with Faisal.[48] She was cast as Gulrez "Gullu" Qadir, a middle-class salesgirl fromHyderabad alongsideAditya Roy Kapur andAnupam Kher.[49] The film received mixed reviews from critics upon release, though Chopra's performance received praise. Film critic Sarita A. Tanwar fromDaily News Analysis found Chopra to be "the best thing about the film" and added, "Chopra shines in every scene. She does what she does every single time — rises head and shoulders above the film and her costars."[50] Chopra next played her first "glamorous role" inShaad Ali's crime filmKill Dil, co-starringGovinda, Singh andAli Zafar.[51]Sukanya Verma ofRediff.com found the film to be a "disaster" and wrote that "Chopra is terribly miscast and wears clothes that should have never left the wardrobe".[52] BothDaawat-e-Ishq andKill Dil were unsuccessful at the box office. The same year, she also appeared in the short film,Dor as Ria.[53]
Post the release ofKill Dil, Chopra took a 3-year sabbatical from full-time acting, during which she briefly portrayed guest character Muskaan Raza Qureshi inDishoom (2016), appearing in the song "Jaaneman Aah" alongsideVarun Dhawan.[54] She returned to the screen in 2017 with Yash Raj Films' romantic dramaMeri Pyaari Bindu oppositeAyushmann Khurrana.[55] The film tells the story of Abhimanyu, a writer who uses his heartbreak as fuel for his next book; she played the titular character, Bindu Shankarnarayanan, an aspiring singer, whose story is told from Abhimanyu's perspective.[56] Anisha Jhaveri ofIndieWire praised Chopra for "grounding Bindu with flickers of genuine sensitivity and vulnerability [...] hinting that there's more to the character behind that flighty surface."[57]Rajeev Masand called her performance as "sincere", but felt that the actress was given very less to work thanks to the "flighty and fickle" nature of her character.[58] She next starred oppositeAjay Devgn inRohit Shetty's horror-comedyGolmaal Again, the fourth installment in theGolmaal film series.[59]Bollywood Hungama noted, "Chopra has a crucial character and from the first sequence itself, there's an element of mystery surrounding her character that adds to the fun. She looks beautiful and does a good job."[60] The film broke several box-office records and was eventually declared ablockbuster, thus becoming her highest-grossing film to date.[61] It grossed over₹311 crore (US$37 million) at the box-office, thus becoming one of thehighest-grossing Indian films of all time.[62]
Chopra's only release of 2018 was a reunion with Arjun Kapoor afterIshaqzaade onVipul Amrutlal Shah's romantic comedyNamaste England,[63] a sequel to Shah'sNamastey London (2007) which starredAkshay Kumar andKatrina Kaif. The film emerged as a critical and commercial disaster at the box-office.[64][65] Shilpa Jamkhandikar ofReuters felt she was "sleepwalking through a role that didn't have too much meat in the first place" and Nandini Ramnath ofScroll noted that her usual spikiness was missing.[66][67]
Chopra's first film appearance of in 2019 was in a brief role opposite Kumar in the historical war dramaKesari directed byAnurag Singh.[68] It told the story of the events leading up to theBattle of Saragarhi, a battle between 21 soldiers of the 36th Sikhs of theBritish Indian Army and 10,000Afridi andOrakzai Pashtun tribesmen in 1897. Chopra played the role of Jeevani Kaur, the wife of Ishar Singh, the leader of the Sikh soldiers, appearing in his imaginary conversations before and after the battle.Sukanya Verma ofRediff.com felt that she had "precious little to do" in the film.[69] However, Rachit Gupta ofThe Times of India noted her "small, but impactful role", writing "it's her character's fun banter with Kumar that puts a smile on your face and her tears break your heart."[70] The film emerged as a major commercial success at the box-office, grossing over₹201 crore (US$24 million) worldwide.[71] Her second release of the year was the action romantic comedyJabariya Jodi, which was based upon the tradition ofgroom kidnapping, prevalent inBihar. The film marked Chopra's second collaboration with Malhotra afterHasee Toh Phasee, and film received unanimously negative reviews and emerged as a commercial failure at the box-office.[72][73] Writing forNDTV, film criticSaibal Chatterjee felt that Chopra "punctuates her perky, no-nonsense girl persona with moments of demure docility" but "all the effort that she makes to traverse the gamut quickly ceases to convey any meaning in the absence of cohesion and clarity in the character's motives." Shubhra Gupta ofThe Indian Express wrote that "Chopra, togged out in the most outlandish clothesPatna may have been witness too, seems to have gotten stuck in a rut of familiarity."[74][75]
Commercial setbacks and renewed critical recognition (2021–present)
Chopra's first on-screen appearance of 2021 was inThe Girl on the Train, a Hindi adaptation of thenovel of the same name byPaula Hawkins; it was released onNetflix.[76][77] The film was directed byRibhu Dasgupta featuring Chopra as analcoholic and troubleddivorcee who gets embroiled in a murder investigation. A negative review inFirstpost criticised the film for "lacklustre writing" but praised her performance as "sincere", adding, "She manages to embed herself in Mira's tortured mind, giving this film its one selling point."[78] Chopra next starred oppositeArjun Kapoor inDibakar Banerjee's black comedySandeep Aur Pinky Faraar.[79]Filmfare felt that the film belonged to Chopra, writing "She's the epicenter of the drama and has a multi-layered character that she plays around with. She swiftly moves from a strong unbreakable woman to a broken and vulnerable victim."[80] Her performance in the film earned her a third nomination for the Filmfare Award for Best Actress.[81] The biographical sports dramaSaina was Chopra's final film of the year.[82] Directed byAmol Gupte, the film saw her portraying the badminton playerSaina Nehwal.[83] Shubhra Gupta ofThe Indian Express noted that she serves drops and smashes as the badminton champ", writing Chopra gives us a good, solid Saina Nehwal. When she raises her racket after a hard-fought win, you cheer."[84] BothSandeep Aur Pinky Faraar andSaina werebox-office bombs.[85]
Chopra's first film of 2022 was Dasgupta's espionage thrillerCode Name: Tiranga, her second collaboration with the director.[86][87] For her role, she learntKrav Maga, an Israeli martial art developed for theIsrael Defense Forces.[88] It received negative reviews and emerged as a commercial failure at the box-office.[89] Deepa Gahlot ofRediff.com wrote that Chopra "gets her fair share of the footage, but seems to equate scowling and squinting with seriousness of purpose."[90] Chopra next featured as Shraddha Gupta, a tour guide, in the ensemble filmUunchai, directed bySooraj Barjatya underRajshri Productions.[91][92] Anuj Kumar ofThe Hindu opined that she "gets a half-baked character, and yet, she makes the most of it".[93] The following year, Chopra reunited with Akshay Kumar in the disaster filmMission Raniganj,[94][95] based on theRaniganj Coalfields collapse of 1989.[96] Dismissing her role in it, Nandini Ramnath opined that she "contributes little beyond the support expected of the spouse".[97] It emerged as a commercial failure at the box-office.[98]
In 2024, Chopra portrayedAmarjot Kaur, wife ofAmar Singh Chamkila, oppositeDiljit Dosanjh in theImtiaz Ali directorialAmar Singh Chamkila.[99][100] Chopra leftSandeep Reddy Vanga'sAnimal, to be a part of the project, due to schedule conflicts. Chopra stated, "It's one of the most exciting films that I've ever worked on."[101][102] For her role in the film, Chopra gained 15 kilos.[103] The film was released digitally onNetflix.[104][105] In her review forWION, Shomini Sen found Chopra to be "beautifully restrained" as Amarjot and was appreciative of her chemistry with Dosanjh.[106] The film eventually emerged as the most-watched Hindi streaming film of the year.[107]
Chopra will next appear in an yet untitled film and will also mark her web debut with Netflix's next thriller series.[108][109]
In addition to acting in films, Chopra is active in charity work and supports a number of causes. She walked the ramp at theWills Lifestyle India Fashion Week to support theShabana Azmi Mijwan Welfare Society, a NGO dedicated to empowering girls.[127] She also appeared on NDTV's Greenathon, an initiative to support eco-friendliness and investigate poor electricity supplies in rural villages, to lend her support.[128] In 2013, she along withUrmila Matondkar, walked forManish Malhotra inLondon, to support the Angeli Foundation – a charity that works to empower the Girl child in India.[129] Chopra was appointed as the brand ambassador for the 'Beti Bachao-Beti Padhao' campaign to promote the cause of girl child by the Haryana government in 2015.[130] In 2016, she was seen on the TV showMission Sapne, where she helped 13-year-old Bhavna Suthalya secure a better future.[131]
In 2017, Chopra became an ambassador for Tourism Australia in 'Friends of Australia' advocacy panel by Tourism Australia.[132] According to the India Entertainment Marketing Report 2019, Indian visitors to Australia have grown at an average of 21 percent since the appointment of Chopra in comparison to 15 percent growth experienced during the prior six months.[133] In 2020, Chopra did a virtual coffee date with people to raise funds that will feed 4,000 family members of 1,000 daily wage earners.[134] Chopra is an aquaphile and was chosen asPADI's AmbassaDiver in May 2022.[135] She has taken active part in cleaning the ocean during herscuba diving sessions.[136] Chopra also cleanedMumbai's beach post Ganpativisarjan in September 2022.[137] She has also ramp walked in theLakme Fashion Week[138] and has been thecover model for several magazines.[139][140] Chopra was conferred with "Master Scuba Diver" title in 2023.[141]
In July 2023, Chopra turned entrepreneur, and became an investor and partner in the beauty and cosmetic brand "Clensta".[142][143] Expanding her entrepreneurial journey, in September that year, Chopra invested in "Tritiyaa Fine Jewellery", a venture founded by entrepreneur Kanthi Dutt.[144][145]
Following her debut, Chopra was regarded as one of the most promising actresses in Hindi cinema.[146][147] For her portrayal of brash, loud mouthed Dimple Chaddha inLadies vs Ricky Bahl (2011),Rajeev Masand said that "she steals the film from under the nose of its leads". She was termed as Bollywood's "girl next door".[148][149] She is noted for her acting versatility and range.[150]
The actress' roles and performances have been studied by critics.[151]NDTV noted, "[Chopra]....is as far removed from the standard Bollywood bombshell as it is possible for a lead actress to be. She's more girl next door than glamour doll, with no obvious oomph in evidence, and freely confesses to a battle with the weighing scale".[19]The Indian Express labelled her the "most brightest and talented" newcomer of this generation, noting "her infectious amount of energy".[152] While discussing her career in a 2013 article,CNN-IBN noted, "[she]....is one of the few actresses in the current lot who has a strong screen presence which demands absolute attention from the viewer. When she is on screen, one can't notice other actors—Parineeti engages you in such a way".[153]Filmfare noted, "She's not only an actress with great screen presence, but also a loveable personality off screen....quite the complete package".[154]
Writer Suhani Singh find Chopra to be animated, charming and fun woman who dreads the word "workout". She says Chopra has an "attractive and vivacious personality".[155]Verve's Sitanshi Talati-Parikh termed her "gritty and hard-working to the extent of being tenacious" about her roles, her characters, her life.[156] For her performance inIshaqzaade (2012), film critic Rajeev Masand described her as "the biggest strength of the film". But with her earlier repetitive roles, he thought her "sheen was wearing off".[157] Amit Tyagi ofIndia Today feels Chopra has been "working towards changing woman characters' portrayal in Bollywood" one film at a time.[158] While writing forVogue, Anil Thakraney termed Chopra's "punctuality and respect for another person's time" as a rarity in the film world.[159] Shrishti Negi ofNews 18 finds her to be the performer who has "always been good, always been multifaceted".[160]
Her directors believe Chopra gets into the skin of her characters.Vinil Mathew had said, "Chopra is a clown and I wanted a character like her in my film. She is an extremely quirky actress". He further added that Chopra was always on his "wish list".[161]Dibakar Banerjee found Chopra to be a "very strong-willed and combative individual who needs her own answers". He further said, "She taught me a lesson about ‘gameface' I'll never forget it and I used it in the film."[162]
Chopra says, "I never think, speak or act diplomatically." She further says she stays "focused on her character or a scene and enjoy being this new person".[155] In an interview withHindustan Times, Chopra revealed that she intends to do films where she has lot to perform, and not the films which has high production value. She said,
"I have been offered so many films and they might be great for an actor commercially, but my personal belief is to invest my time in projects that I will be proud of. I don't want to do a film that will get me money and has a huge star cast and a big director. I want to do films where I have a lot to do. I don't want to do a film in which I only get to dance or do a couple of songs. I really want meaty roles."[163]
Chopra maintains a close relationship with her family. Despite being known for her media-friendly attitude, Chopra has been guarded about discussing her relationships. In 2019, Chopra spoke about her personal experience of battling depression.[164] Chopra has been outspoken on issues such as weight gain and body-shaming. She said, "Body-shaming is the most ridiculous thing on earth. It is something natural and what you are born with. But every human being should strive to be their fittest. They shouldn't strive to be the skinniest. You can be fit at your body type." On being criticised for her weight, she said, "I agreed with them that I wasn't looking my best. I wasn't doing my best for my fitness. I think I would have gotten hurt if I was doing everything that I could and I was really my fittest, and then people didn't like the way I looked. I think that would have affected me. But I agreed with them because I knew I wasn't doing my best."[165] Chopra also spoke on pay gap inBollywood.[166] She said, "I always felt like I deserved a little bit more but I only got this much. But then girls do a lot of endorsements so we kind of make it up. So that is why I never talk about it (pay parity) because the boys don't do as many endorsements as girls. I hope I'm right. We do so many beauty commercials and hair commercials like so many brands and I think we kind of cover it up." Her statement was met by several criticism.[167]
Chopra has appeared inForbes India'sCelebrity 100 list since 2013.[177] She debuted at 77th position with an estimated annual income of₹53.6 million (US$630,000). In 2019, with an estimated annual income of₹125 million (US$1.5 million), she peaked at the 41st position.[178][179] Chopra also has a large social media footprint, with over 44.1 millionInstagram and 14.6 millionTwitter followers.[180]
The actress appeared onVerve's list of most powerful women in 2011.[181] She was placed 2nd inTimes of India's Most Promising Newcomer of 2011.[182] In its 50 Most Desirable Women List, she debuted at 44th place in 2013.[183] In 2012, 2014 and 2024,Rediff.com placed Chopra in their listing of the "Top Bollywood Actresses".[184][185][186] She was placed inThe Indian Express's Top 10 Bollywood Actresses of 2013 list.[187] Chopra also appeared on the most searched celebrities list of 2014.[188] InEastern Eye's 50 Sexiest Asian Women List, she was placed 14th in 2013 and 33rd in 2015.[189][190]
Apart from charity work, she serves as an ambassador for a number of brands. Chopra endorses brands such asKurkure,Nivea,Maaza and Spinz,WeChat,Pantene, Vadilal andMahindra scooty.[191] She became the first Bollywood star to endorse products from bothCoke (Maaza) andPepsiCo (Kurkure) at the same time.[192] Chopra is also the brand ambassador of ADEX India and Jovees Herbal.[193][194] Chopra received the award for Outstanding Achiever in "Arts, Entertainment, Culture" category at the India UK Achievers Honours in 2023.[195][196] Over the years, Chopra has impressed fashion critics with her impeccable sense of style.[197][198] Chopra is among the highest-grossing actresses in Indian cinema.[199]
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