Page 3 culture is the name given to tabloid culture inIndia covering India's partying,high society or upper class, and metropolitan culture, specificallyMumbai's,Delhi's andBangalore's, which are all a feature ofpage three tabloid newspapers.[1][2][3]
The term originates from India's colourful daily newspaper supplements appearing usually on the third page that document parties. Page 3 features colour photo spreads of celebrities and thenouveau riche at parties. Those featured on page 3 often include fashion designers, socialites, models, remix music divas and the glamorous and rich.[3][4]
Page 3 has become a phenomenon which arose fromsensationalism.
The "Page 3" culture has been the theme of aHindi film byMadhur Bhandarkar,Page 3 (2005), which won theNational Film Award for Best Feature Film amongst other awards.[1]
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