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eWeek

From Wikipedia, the free encyclopedia
(Redirected fromPCWeek (magazine))
American technology magazine

EWeek
Editor-in-ChiefChris Bernard (2024-)
CategoriesComputer magazine, Business magazine
Frequencyonline only
Circulation20M pageviews/year
Founded1983
Final issue2012
CompanyTechnologyAdvice
CountryUnited States
Based inNashville, TN
LanguageEnglish
Websiteeweek.com
ISSN1530-6283

eWeek (Enterprise Newsweekly, stylized aseWEEK), formerlyPCWeek,[1] is a technology and businessmagazine. Previously owned byZiff Davis, then sold toQuinStreet. Nashville, Tennessee marketing company TechnologyAdvice acquired eWeek in 2020.[2]

The print edition ceased in 2012, "and eWeek became an all-digital publication"),[3] at which time Quinstreet acquired the magazine from Internet companyZiff Davis, along with Baseline.com, ChannelInsider.com, CIOInsight.com, and WebBuyersGuide.com.[4]

eWeek was started under the namePCWeek on Feb. 28, 1984.[5] The magazine was calledPCWeek until 2000,[1] during which time it covered the rise of business computing in America; aseWeek, it increased its online presence and covers more kinds of worldwide technologies.

History

[edit]
Vol. 1, issue 42 (October 23, 1984)

The magazine was started byZiff Davis[1] to cover the use of computers as business tools.

Team members that startedPCWeek included John Dodge, the first news editor; Lois Paul, the first features editor; and Sam Whitmore, the first reporter, who later went on to become editor-in-chief.[6]

At the time, many magazines at the time already covered business computing, such asDatamation andComputerworld. There were also magazines dedicated to hobbyist machines, so it seemed there was no place for a weekly issue to fit in. The first few issues had only 22 pages of advertising, but thenPCWeek began establishing itself. By the end of the first year, the average number of advertising pages for the last month was 74.875.[citation needed]

Buyers' guides

[edit]

John Pallatto, a writer forPCWeek in its first year, produced a full buyer's guide on all DOS-compatible PCs on the market.[7]

Early promotional publications fromPCWeek show them describing their key audience as "volume buyers", that is, people and companies that would buy PCs in bulk for business purposes.[citation needed] With this the magazine was able to show big computer companies that advertising in an issue ofPCWeek was the best possible way to get their product seen by the biggest and most important buyers.

Later success

[edit]

PCWeek grew. Scot Peterson became eWeek's main editor in 2005, having been, a Ziff-Davis employee since 1995, and previously held the title news editor.[8]

People involved in betweenPCWeek's initial success and change toeWeek were David Strom, Sam Whitmore, Mike Edelhart,Gina Smith, Peter Coffee, Paul Bonner, current editor Chris Preimesberger and many others.[9]

Jim Louderback, a lab director atPCWeek as of 1991, describes how they were able to "get a product in on Wednesday, review it, and have it on the front page on Monday" and that "that was something we were the first to do".[5]

In 2012,eWeek and other Ziff Davis assets were acquired by the companyQuinStreet, which also runs other tech-oriented publications.[4]

Evolution

[edit]

As the whole PC Industry evolved,PCWeek grew, and also developed a very active audience that spoke of their experiences, good and bad. SuccessoreWeek is even more oriented towards "Lab-based product evaluation,"[5] and covers a wide range tech topics.[10]

Writers

[edit]

Among former/current writers are:

  • Jessica Davis[11]
  • Scott Ferguson, former Editor in Chief of eWeek, 2006 - 2012 (when eWeek stopped their print edition "and eWeek became an all-digital publication").[3]
  • Todd Weiss, Senior Writer ("all things mobile")[12]

Influence

[edit]

A famous part ofPCWeek was the fictional gossip columnist by the name of "Spencer F. Katt". The column would cover all sorts of rumors and gossip about the PC Industry, and the character of Spencer F. Katt became a famous icon of the entire world of computing.[13][14]

PCWeek had influence on the PC Industry that it covered and the success of business PCs contributed to the success ofPCWeek. John Pallatto characterizes the rise of PCs in 1985 as a "social phenomenon", and says that "the most sought-after status symbol on Wall Street in 1985... was the key to unlock the power switch on an IBM PC AT".

PCWeek was licensed in other countries, notably Australia, where it was first published byAustralian Consolidated Press. Towards the end of the 1990s, the title shifted to a publishing partnership between Ziff-Davis and Australian Provincial Newspapers where its final Australian editor was Paul Zucker.

One story fromPCWeek that is well known is their coverage of "the famous 1994 flaw in the numerical processor in Intel's Pentium chip". The news they broke on Intel's processor, along with other research, caused Intel to actually pull back and fix their chips before offering new ones.[5]

Former editor in chief Chris Preimesberger, who joined eWEEK in 2005 as a free-lancer, now runs a staff consisting of mostly free-lancers, many of whom have worked full time for eWEEK in the past and at other IT publications. The readership has been loyal through the years and now consists mostly of veteran IT professionals, company executives, software developers, investors and other people interested in the ebb and flow of the IT business and trends in products and services.

James Maguire was editor in chief for a few years until 2024. He remains as senior editor and media personality. Chris Bernard is currently the managing editor for the site and all of its staff and freelance writers and editors. He was previously the managing editor of both Datamation and Enterprise Storage Forum.

Training

[edit]

After 14 years at PC week, Sam Whitmore started his own firm (Media Survey). The latter, after over 2 decades, began a fellowship to train future reporters.[6]

References

[edit]
  1. ^abcMark A. Stein (June 29, 2003)."Private Sector; Turns Out, You Can Go Home Again".The New York Times.
  2. ^Staff, eWEEK."eWEEK Moves to New Publisher, TechnologyAdvice.com".eweek.com. eWEEK. RetrievedMay 17, 2021.
  3. ^ab"Profile of Scott Ferguson, Director of Audience Development, UBM Tech". Archived fromthe original on October 22, 2020. RetrievedMay 22, 2019... until the print publication stopped in 2012 and eWeek became an all-digital publication
  4. ^abSean Callahan (February 6, 2012)."QuinStreet acquires Ziff Davis Enterprise".Ad Week. RetrievedJune 2, 2014.
  5. ^abcd"eWEEK at 25: A Look at the Publication's Audacious Beginnings and Exciting Future".eWEEK. RetrievedMay 18, 2017.
  6. ^abJohn Thomey (June 8, 2018)."Investing in a Reporter's Most Valuable Skill — Fact-Finding: Q&A with Sam Whitmore". Archived fromthe original on August 11, 2018. RetrievedMay 22, 2019.
  7. ^"PC WEEK/eWEEK: Chronicler of the PC Revolution for 25 years".eWEEK. RetrievedMay 18, 2017.
  8. ^"Peterson named editor of 'eWeek'".Advertising Age. January 4, 2005.
  9. ^David Strom (August 6, 2013)."In tribute to PC Week's original staffers".David Strom's Web Informant. RetrievedMay 18, 2017.
  10. ^"eWEEK Magazine Increases Investment in Editorial & Circulation; Reveals New Look".PR Newswire. April 7, 2003. RetrievedJanuary 18, 2017.
  11. ^"Jessica Davis".covering ... at titles including IDG's Infoworld, Ziff Davis Enterprise's eWeek and ...
  12. ^"Todd R. Weiss, Author at eWEEK". May 3, 2019.formerly ..Computerworld.com from 2000 to 2008
  13. ^Erik Sandberg-Diment (March 31, 1985)."The executive computer: is optical memory next from I.B.M."The New York Times.Readers .. turn first to .. Spencer F. Katt'sRumor Central before perusing the "news" of the industry.
  14. ^"Gossip Columnist to the Nerds : Digging Up the Digital Dirt in Silicon".The Los Angeles Times. July 10, 1994.pseudonymous Spencer F. Katt

External links

[edit]
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