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| Product type | Laundry detergent |
|---|---|
| Owner | Fab+Kind Co. |
| Country | USA |
| Introduced | 1914; 112 years ago (1914) |
| Markets | United States, Canada, United Kingdom |
| Previous owners | P&G Redox Brands |
Oxydol is a brand oflaundry detergent sold in the United States, Canada, and the United Kingdom.
It was created in 1914 byThomas Hedley Co. of Newcastle upon Tyne and purchased byProcter & Gamble in 1930. It was P&G's first laundry soap. In the 1930s, Oxydol was the sponsor of theMa Perkins radio show, considered the firstsoap opera; as such, Oxydol sponsorship put the "soap" in "soap opera".[citation needed]
In the mid-1950s, the soap was suffering declining sales, due in large part toP&G's introduction of its popular detergent,Tide. As a result, the soap formula was discontinued, and Oxydol was transformed into a detergent product, with color safe bleach.[citation needed]
In 1992, Ultra Oxydol was introduced.
P&G sold the brand in 2000 toRedox Brands, a marketing company founded by former Procter & Gamble employees.[1] Redox Brands was merged intoCR Brands in 2006.[2]
In 2019, the brand was sold to Fab+Kind, which also owns the former US Phoenix Brands detergents.[citation needed]
In 2021, Fantastik Brands Limited, acquired the Oxydol brand for the United Kingdom.[citation needed]
