Outright was anaccounting andbookkeeping software application that assists small businesses andsole proprietors with managing their business's income and expenses. In May 2022, GoDaddy announced the software would be discontinued on June 18, 2022.[1]
The software also provided means to organize and categorize expenses for filing a United StatesSchedule C tax return.[2][3][4] It was acquired byGoDaddy in 2012 for approximately $20 million and had been rebranded as GoDaddy Online Bookkeeping.[5]
Kevin Reeth and Ben Curren worked together atIntuit in 2006 and then later at a web-application firm called Esomnie LLC. As a Product Manager and Software Engineer respectively, the two were heavily involved in the development and marketing ofQuicken products.[citation needed]
Curren and Reeth had become increasingly frustrated with the complexity of doing taxes for small businesses, so in 2008 they founded a company and website called BootStrap.[6][7][8] The Website was renamed Outright just a few months after launch, though it continues to be operated by BootStrap, Inc.[9]
The BootStrap website existed for only a few months before being renamed Outright
On-line selling oneBay Bookkeeping Selling Manager app that imported transaction data from eBay andPayPal accounts to help eBay sellers manage their finances.[19][20]
