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Orient Blackswan

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(Redirected fromOrient Longman)
Publisher based in India

Orient Blackswan
StatusActive
Founded1948; 77 years ago (1948)
FounderThomas Longman
Country of originIndia
Headquarters locationHyderabad,Telangana
DistributionWorld wide
Key peopleJ. Nandini Rao (Md)[1]
J. Krishnadeva Rao (Director)[2]
Publication typesBooks andacademic journals
Nonfiction topicsHumanities, social science, behavioral science, education
OwnerJ. Rameshwar Rao[3]
Official websiteorientblackswan.com

Orient Blackswan Pvt. Ltd., formerlyOrient Longman India, commonly referred to asOrient Longman, is an Indianpublishing house headquartered inHyderabad,Telangana.[4][5]

The company publishes academic, professional and general works as well as school textbooks, of which the "Gul Mohar" series of English-language school books grew popular. It also publishes low cost reprints of foreign titles.[6]

History

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Established in 1948 asLongman Green by theUK publishing companyLongman, it was taken over byJ. Rameshwar Rao, who bought the majority shareholding and became the company chairman in 1968.[7] Rao retained the majority holding till 1984. The company's board includedKhushwant Singh and thePatwardhans ofPune.[8][9]

The "Indianisation" of Orient Longman's management during this period was also reflected in its product, where Indian writers found an increasingly prominent place. Also during this period various subsidiaries came about such as Orion Books, and Gyan Publishings which sprang up as entrepreneurial enterprises from individuals based in Delhi, Chennai, Mumbai, and Kolkata such as B.K. Todi, Saugat Biswas, Varun Tamble and many others.[citation needed]

Disputes

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In 2006, thePearson Education group, which holds a minority stake in Orient Longman as well as the rights to the "Longman" brand worldwide, sued Orient Longman asserting its claim on the brand. In 2008, Orient Longman agreed to drop the "Longman" suffix in an out-of-court settlement, and the company was renamed Orient Blackswan.[10]

References

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  1. ^Eur (2002).The Far East and Australasia 2003. Psychology Press. p. 496.ISBN 9781857431339.
  2. ^"Narayana students excel in Spell Bee contest". The Hans India. Retrieved12 March 2018.
  3. ^Kancha Ilaiah Shepherd (19 March 2019).From a Shepherd Boy to an Intellectual: My Memoirs. SAGE Publications India. p. 233.ISBN 9789381345429. Retrieved5 November 2018.
  4. ^Bora, Purabi (19 October 2008)."Orient Longman reborn as Orient Blackswan".The Indian Express. Retrieved9 June 2019.
  5. ^"Orient Blackswan Private Limited Details".The Economic Times. Retrieved9 June 2019.
  6. ^"about Orient Blackswan". Orient Blackswan.
  7. ^Indian Book Industry, Volume 24, Issues 3-4. Sterling Publishers. 1995. p. 32.
  8. ^Khushwant Singh (2005).he Collected Short Stories of Khushwant Singh. Orient Blackswan. p. 4.ISBN 9788175300446.
  9. ^R.E. Mark Lee (30 September 2016).Knocking at the Open Door: My Years with J. Krishnamurti. Balboa Press. p. 130.ISBN 9781504365031. Retrieved30 September 2016.
  10. ^"Orient loses Longman". The Telegraph. 15 January 2008. Archived fromthe original on 25 May 2011.

Bibliography

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External links

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