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| Company type | Private |
|---|---|
| Industry | Market research, business services |
| Founded | 1938 |
| Headquarters | Princeton, New Jersey |
Key people | Marc Litvinoff (President)[1] |
| Products | Research Social research Marketing research |
| Revenue | $499.9 million (InfoGROUP, 2009)[2] |
| $21.1 million (InfoGROUP, 2009)[3] | |
| Owner | Lake Capital |
| Website | www.opinionresearch.com |
Opinion Research Corporation is a demographic, health, andmarket research company based inPrinceton, New Jersey, US. It was founded in 1938 byClaude Robinson andGeorge Gallup, although Gallup left the firm in 1939.[4] Opinion Research Corp was acquired byInfoUSA on August 4, 2006 for $12 per share in cash.[5] The company announced its return to independent status through a partnership and majority investment from Lake Capital effective 1 July 2011.[6]
ORC has its worldwide headquarters in Princeton, and offices across the U.S., Europe and theAsia Pacific region. Founded in 1938, ORC is focused in the areas ofcustomer engagement strategies, market planning and development,employee engagement, corporate brand andreputation management,competitive intelligence, and on-demand business intelligence.[7]
Globally, ORC operates in Asia asNWC Opinion Research, with offices in Australia, Singapore, Hong Kong, and China; in Europe asORC International with offices in London, Manchester and Edinburgh; and in the United States as ORC with offices in Princeton,New York City,Chicago,Boston,Washington, D.C.,Minneapolis, andSeattle.
ORC is a founding member of theCouncil of American Survey Research Organizations (CASRO), a member of theEuropean Society for Opinion and Marketing Research (ESOMAR), a member of the Association of Market and Social Research Organizations in Australia, and a member of theMarket Research Society Company Partner Service, a UK-based association for the promotion of professional standards.
The company's research is seen around the world through theCNN/Opinion Research Corporation Poll[8] and through its partnership withNYSE Euronext[9] on the annual NYSE Euronext CEO Report[10] which surveys CEOs of theNew York Stock Exchange's listing companies on topics ranging from globalization and governance to strategy and human resources.
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