TheWhite Revolution, orOperation Flood, launched on 13 January 1970, was the world's largest dairy development programme and a landmark project of India' NDDB.[1] It transformed India from a milk-deficient nation into the world's largest milk producer, surpassing theUnited States in 1998 with about 22.29 per cent of global output in 2018.[2][3] Within 30 years, it doubled the milk available per person in India[4] and madedairy farming India's largest self-sustainable rural employment generator.[5] The programme was launched to help farmers direct their own development and to give them control of the resources they create.
Verghese Kurien, the chairman and founder ofAmul, was named the Chairman of NDDB by Prime MinisterLal Bahadur Shastri. Kurien thrust the programme towards success and has since been recognised as its architect.[6] The making ofskimmed milk powder out ofbuffalo milk, termed theAnand Pattern Experiment atAmul, was also instrumental to the program's success; this was made possible byHarichand Megha Dalaya, alongside Kurien.[7][8] It allowed Amul to compete successfully with cow milk-based suppliers such asNestlé.
Operation Flood was the programme that led to the "White Revolution." It created a national milk grid linking producers throughout India to consumers in over 700 towns and cities, reducing seasonal and regional price variations while ensuring that producers got a major share of the profit by eliminating the middlemen. At the bedrock of Operation Flood stood the village milk producers' co-operatives, which procured milk and provided inputs and services, making modern management and technology available to all members.
Operation Flood's objectives included:
Operation Flood was implemented in three phases:
Phase I (1970–1980) was financed by the sale ofskimmedmilk powder andbutter oil donated by theEuropean Economic Community (EEC) through theWorld Food Program (WFP). NDDB planned the programme and negotiated the details of EEC assistance. During this phase, Operation Flood linked 18 of India's premier milk sheds with consumers in India's major metropolitan cities: Delhi, Mumbai, Kolkata, and Chennai, establishing mother dairies in the four metros.[9] Operation Flood-I was originally meant to be completed in 1975, but it eventually lasted until the end of 1979, at a total cost of₹1.16 billion.[10] At the start of Operation Flood-I, in 1970, certain aims were kept in view for the implementation of the programs:
Operation Flood Phase II (1981–1985) increased the number of milk sheds from 18 to 136; urban markets also expanded the outlets for milk to 290. By the end of 1985, a self-sustaining system of 43,000 village co-operatives with 4,250,000 milk producers was covered. Domestic milk powder production increased from 22,000 metric tonnes in the pre-project year to 140,000 tonnes by 1989, with all of this increase coming from dairies set up under Operation Flood. In this way, EEC gifts and aWorld Bank loan helped promote self-reliance. Direct marketing of milk by producers' co-operatives also increased by several million liters a day.
Phase III (1985–1996) enabled dairy co-operatives to expand and strengthen the infrastructure required to procure and market increasing volumes of milk. Veterinary first-aid health care services, feed, and artificial insemination services for co-operative members were extended, along with intensified member education. Operation Flood's Phase III consolidated India's dairy co-operative movement, adding 30,000 new dairy co-operatives to the 43,000 existing co-operatives organised during Phase II. The number of milk sheds peaked at 173 in 1988–89, with the numbers of female members and female dairy co-operative societies increasing significantly. Phase III also increased emphasis on research and development in animal health and nutrition. Innovations such as a vaccine fortheileriosis, bypassing protein feed and urea-molasses mineral blocks, contributed to the enhanced productivity of milk-producing animals.[9]
{{cite web}}: CS1 maint: url-status (link)If there was one technological breakthrough that revolutionized India's organized dairy industry, it was the making of skim milk powder out of buffalo milk. The man who made this possible, and who had the foresight to defy the prevailing technical wisdom, wasH. M. Dalaya. While the Kaira District Cooperative Milk Producers' Union is usually associated with its founder, Tribhuvandas Patel, it was Dalaya who provided the real technical backbone to theAmul organization.
