One Magnificent Morning

Network	The CW
Launched	October 4, 2014; 11 years ago (2014-10-04)[1]
Country of origin	United States
Owner	Hearst Media Production Group
Format	Saturday morningE/Iblock
Running time	5 hours (7:00 a.m. to 12:00 p.m.) (2014–17)[1] 3 hours (8:00 a.m. to 11:00 a.m.) (2017–present)[2]
Original language	English

One Magnificent Morning (OMM) is an Americanprogramming block that is programmed byHearst Media Production Group (formerly Litton Entertainment) and distributed byCBS Media Ventures, and debuted on October 4, 2014, as a replacement for the animation blockVortexx. It airs on Saturday mornings on theowned-and-operated stations andaffiliates ofThe CW, the block featureslive-action documentary and lifestyle series aimed at teenagers between the ages of 13 and 18, the same style of programming that Litton provides for competing blocks seen onABC,CBS, andNBC. All of the programs in the three-hour block are designed to meet federally mandatededucational programming guidelines. The block's name is a nod to ABC'sOne Saturday Morning.

On June 5, 2014, The CW announced that it would cancel its existingSaturday morning blockVortexx, which was produced bySaban Brands, in favour of One Magnificent Morning, a new, five-hour block produced byLitton Entertainment and distributed byCBS Television Distribution, that would feature live-actioneducational programming aimed teenagers and their parents. The move came as part of a growing shift by broadcast television networks towardsnon-fiction programming to fulfil the FCC-mandated requirement to aira quota of educational programming weekly. The previous year, Litton began producingCBS Dream Team, a similar E/I block for sister networkCBS (former corporate parentCBS Corporation was a part-owner of The CW), and the company has also producedLitton's Weekend Adventure forABC's affiliates since September 3, 2011.^[3][4][5][6]

Vortexx aired for the final time on September 27, 2014. It was thought to be the last conclusiveSaturday morning block across the major U.S. commercial broadcast networks that primarily featured non-educational children's programming. Such content has gradually fallen out of favour because of the E/I rules, as well as shifts in viewing habits towardscable networks and onlinevideo on demand services for animation and youth-oriented content. One Magnificent Morning premiered the following week on October 4, 2014, following the cancellation of Vortexx in its 7:00 a.m. to Noon timeslot.^[1][7][8][9] As a consequence of the block launching three weeks after the traditional start of the syndication television season, Litton provided a temporary barter package ofEveryday Health andCulture Click (which both formerly aired on Litton's Weekend Adventure) to CW stations, allowing those who depended on the OMM block to fulfill E/I guidelines to have programming before it started.^[10] Some initially announced shows that were not produced for the block were:America's Flavors,Social Media Mania,Swag, andTaste of Home.^[11]

On January 7, 2016, The CW and Litton announced a five-year renewal for the block, extending it through the 2020–21 broadcast season.^[12] On October 7, 2017, the block was reduced to the federally mandated minimum running time of three hours and began airing from 8:00 a.m. to 11:00 a.m. local time. The CW gave its two hours of reclaimed time to its affiliate stations.^[2] The agreement was further extended in 2021.^[13]

Although One Magnificent Morning provides the three-hour minimum requirement ofE/I programming each week, which exceeds defined under theFederal Communications Commission (FCC)'sChildren's Television Act, some of The CW's owned-and-operated stations and affiliates continue to provide E/I-compliant programs acquired from thesyndication market, mainly due to existing program distribution contracts.The CW Plus, in particular, continues to supply two hours of E/I-compliant syndicated programs within its national schedule following the block on Saturday afternoons, which further alleviates the service's subscription-subchannel affiliates from the responsibility of purchasing the local rights to such programs (the service's carriage of seven hours of E/I-compliant programming, and the fact that most of its affiliates operate assubchannels, allow The CW Plus's broadcast outlets to carry an additional subchannel without E/I interruptions under the Children's Television Act's programming regulations, as the local CW Plus outlet would have enough E/I content to cover both).

Some stations also added additional E/I programming to their schedules during the run ofSave to Win, a game show co-produced by Litton and the American retail chainFamily Dollar which was criticized as hiddenpaid programming advertising the chain. Several stations refused to listSave to Win within their quarterly E/I reports, unsure of its true educational value and wanting to avoid FCC scrutiny over the matter due to past fines involvingproduct placement within a product's own television program which violated theChildren's Television Act of 1990.

• The CW
• Litton Entertainment
• CBS Media Ventures
• Brokered programming
• Television programming blocks in the United States
• 2014 American television series debuts

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